Critical Mention

FEBRUARY 25, 2022

Originals have been seen across many streaming services and they’re a great example of how to reel in customers, so Peacock offering that in their own way is an excellent case in showing how to follow a successful blueprint and make it your own. Priscilla is the senior marketing manager for Critical Mention.

Brand 126

Brand Branding Storytelling Analytics 126

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. How has your background in journalism helped you in public relations? My guiltiest pleasure is…Netflix. Don Draper.

Insurance 120

Insurance Insurance Writing Sports 120

Critical Mention

SEPTEMBER 24, 2019

Defining and targeting your audience will ultimately help you identify how to drive brand awareness and increase audience interest. . Next, it’s best to keep new and existing customers informed with your organization’s latest updates and industry trends through email marketing. Produce Content Marketing. Apply Backlinks.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Landis PR

JUNE 27, 2022

I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral, B2B lead generation, etc. You name it, and I’ve probably done it!

Healthcare 52

Healthcare Exercises Pitching Sports 52

Critical Mention

DECEMBER 9, 2019

For more information on how to monitor real-time Online News, visit: Critical Mention Online News Tracking. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Until next time! Critical Mention.

Analytics 91

Analytics Radio Sports Analysis 91

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. The expansion of different media types opens the door for more people to write about your brand.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

MARCH 16, 2020

Fresh off of a FIFA Women’s World Cup win as well as a SheBelieves Cup win, Kelley O’Hara’s brand presence is at an all time high, and her social media posts and tweets show partnerships with top sports-related companies. Priscilla is the marketing coordinator for Critical Mention. Jamie Oliver. Oliver has 7.7

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

OCTOBER 9, 2019

Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post. Understand How to Follow Social Media Trends. Learning how to follow trending topics is a social media must.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

JULY 2, 2020

PR pros can share insight on their audience’s wants and needs with marketers so that marketers have a better understanding of what to include in their next blog post, eBook, etc. Improves Content Strategy. Team integration allows more ideas to flow through the content creation funnel.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

SEPTEMBER 13, 2019

Whether it’s from social media, online publications or broadcast stations, today’s digital marketers must always take advantage of their earned media coverage. SEO plays a big part in today’s digital media marketing. To start, you’ll need to make sure you are writing with voice search in mind. Utilize Video Marketing Strategies.

Marketing 92

Marketing SEO Radio Video 92

Polaris

MARCH 6, 2015

A former journalist turned content marketing entrepreneur, Snow has an undeniable talent for compelling story telling. Then in 2010, he co-founded Contently to help brands produce audience building content. Citing stories from politics, business, sports and entertainment, Snow builds a compelling case for his thesis.

Airlines 100

Airlines Viral Sports Ethics 100

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. They didn’t skimp on the content, either.

Financial 52

Financial Content Marketing Examples Banking 52

Cision

AUGUST 16, 2016

Through working in television, I have become a strong writer, learned the story angles that capture an audience, learned how to shoot and edit video, and understand the value of social media. I could write a book on this topic. I can usually lock down the sports and U.S. Mass mailings = your news release getting deleted.

Television 120

Television Pitching Journalism Interviews 120

PR 20/20

MAY 8, 2019

But, the great irony of marketing automation is that it’s largely still manual. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Ideas are organized by marketing category (e.g.

Agency 84

Agency Enterprise Technology Analytics 84

ZudePR

SEPTEMBER 8, 2015

Not spammy 300-600-worders but 1500-word+ writings of real value (yes, I know there’s a degree of enlightened self-interest for the author, but the wisdom they impart is worth the minor commercialism). I’ve seen her in action at a parent-teacher sports club I volunteer at. How ashamed am I? How to Read to Lead.

Blogging 75

Blogging Print System Sports 75

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. The brand’s success was about more than just going viral or getting lucky.

Leadership 111

Leadership Brand Branding How To 111

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. 2: Discover What Space Works For You You have no idea how much time you are wasting (in terms of productivity) chained to your desk.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Cision

DECEMBER 20, 2017

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. Exciting content people want to share is all around them — all they must do is write it down or film it. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

PR 20/20

JULY 24, 2019

Complete repetitive marketing tasks (e.g. write press releases, generate analytics reports). Analyze content for completeness and effectiveness. But, AI can make data extraction faster, cheaper and better —you just have to know what types of data you’re working with and how to apply an AI solution. Unknown data.

Marketing 59

Marketing Data Technology Analytics 59

Marketwired

APRIL 6, 2016

Curator is a means to take events (like Fashion Week, sporting events, film festivals, conferences, etc.) For instance, if a major sporting event is happening but your company isn’t in the sports vertical, look for the universal themes: challenges, competition, teamwork, overcoming obstacles. Why Curate?

How To 100

How To Sports Twitter Film 100

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. You own a business and want to increase sales. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Flack's Revenge

OCTOBER 4, 2017

Howard and Robin complimented Jerry on his sport jacket – part of the comedian’s standup uniform. In addition to the (hopefully) substance of the press release, it is the quality of the writing or event that can make all the difference. Jerry : Right, how far can you ride a wave? They started with pleasantries.

Radio 120

Radio Interviews Writing Pitching 120

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. my day is somewhat at the mercy of the marketing industry. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Critical Mention

OCTOBER 24, 2019

Factors like company size and budgets typically play into determining how your business will run its public relations: How to Make PR Work For You. Our take on PR Couture: While PR Couture’s content is mostly tailored for fashion and lifestyle communication pros, we encourage all to take a look at their blog.

Blogging 68

Blogging Education Resources Creativity 68

Critical Mention

AUGUST 29, 2019

Here are our top 10 tips for how to take on a higher level of public relations. The common hurdle in producing press releases is understanding, as it can be challenging, how to balance getting your releases out promptly with quality. Priscilla is the marketing coordinator for Critical Mention. Create a PR Calendar.

Company 81

Company Brand Branding B2C 81

Shift Communications

JANUARY 6, 2016

Tumblr sports 272.4 How to Harness Tumblr’s Power. You sign up with an email and choose your theme, i.e., how the blog looks. To use the site, you can put pictures, write text, and tag the posts with keywords so others can find them. What separates Tumblr from the rest of the pack, and why should your brand use it?

Brand 60

Brand Branding Comparison Social Media 60

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Content creation is merely experiencing the next wave of its evolution. Plus, eight out of 10 report that the quality of their content has improved.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Online Marketing Made Easy. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120