Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

The Proactive Report

JULY 23, 2017

It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” CONTENT STRATEGY AS A COMPETENCY. A search on Indeed.com and LinkedIn reveals that there are about 4x more jobs requiring content skills than PR. Optimized for search engine algorithms.

Strategy 149

Strategy SEO B2C Engineering 149

Cision

JANUARY 11, 2018

Artifical intelligence made it easier for marketers to get better results in a number of different ways. There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible.

Communications 225

Communications Marketing Radio Airlines 225

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. How to Use Content to Maximize the B2B Buying Process. So how can this problem be fixed? Not to worry.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketing Land. TopRank Marketing Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

APRIL 28, 2016

Ray Hennessey, chief innovation officer at JConnelly, says to create good content you need to first understand what your audience needs and wants. Then, figure out how your brand can solve those problems. How will your background in journalism give you an edge in this role? I actually hate the term “content marketing.”

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

DECEMBER 10, 2021

The Help Center has articles on how to create searches, how to build reports, how to create different types of alerts and more. This release allows users to easily navigate sections of the platform on mobile and tablet devices. Users can now search and find answers to frequently asked questions and topics.

Radio 116

Radio Instagram Analytics Mobile 116

Beyond PR

MAY 1, 2017

Instead of broadcasting via a mobile device, you can use hardware that will make your video and audio high-quality, and do it over a reliable connection. His areas of interest include statistics, technology, and content marketing. About Jim Dougherty. PRSA member. Find him on Twitter @jimdougherty.

Facebook 63

Facebook Video How To Retail 63

The Proactive Report

JULY 20, 2017

And now that technology is shifting the power from brands back to customers, there are new ways to learn just about everything about your current and potential customers. And in case you think this is only for the big brands, in the Tampa Bay area one lawn care company has figured out how to use this technology to find and service customers.

Analytics 145

Analytics Small Business Mobile System 145

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Cision

NOVEMBER 6, 2015

Globally, a third of people watch more videos on their mobile devices than last year. . Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search?

Video 120

Video Trends YouTube Television 120

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. In this book, Williams targets social media strategies for the modern marketer for businesses and brands of all sizes. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Production: Creating intelligent content. All powered by IBM Watson's cognitive technology.

Tools 71

Tools Marketing Enterprise Software 71

Beyond PR

APRIL 21, 2016

Abiding by the best practices of modern content marketing, you need to include a visual with every piece of content your brand distributes. Depending on the scope of your content production and distribution strategy, that can quickly add up to a lot of graphics. As content marketers already know, stories are captivating.

How To 40

How To Pinterest Tools Technology 40

Bad Pitch Blog

APRIL 15, 2014

This ultimately helps the reader better articulate how communication has changed to their own clients. Spin Sucks Basics As you can imagine, social media, content marketing and search are all topics of discussion in Spin Sucks. Social sharing has become so critical to what we do, it’s becoming a seamless part of communication.

Report 51

Report Fashion Trends Social Media 51

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing Audibles for Audio Search. Here’s how to make the switch to Disqus.

Tools 60

Tools Pinterest Marketing Media 60

Cision

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Find out how they drive traffic and get online attention. How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

Beyond PR

JUNE 14, 2018

In 2015 his firm, Argyle Public Relations, rebranded to “Argyle Public Relationships” — a subtle but significant shift in emphasizing how he and his team are not only fluent in digital channels but in connecting with media and other stakeholders in a way that delivers results for clients. How to Create Better Relationships With Journalists.

Pitching 45

Pitching Content Marketing Ethics Course 45

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. On Google, there are 260 million search results for “b2b technology.”

B2B 57

B2B Content Marketing Trends Marketing 57

Sword and the Script

DECEMBER 10, 2016

That study, which I review in detail annually (see: The CMO Survey with Social & Mobile Marketing Takeaways ) found B2B product and B2B service companies spend 6.9% of revenue on marketing respectively. Don’t miss these useful posts: How to Get the B2B Marketing Persona Right [UML]. We are great at both!

Marketing 60

Marketing Survey B2B Study 60

Burrelles Fresh Ideas

FEBRUARY 20, 2024

The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates.

Video 87

Video Brand Branding Energy 87

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. David Berkowitz , Founder, Serial Marketers. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale.

Marketing 189

Marketing Content Marketing Data Social Media 189

MaccaPR

DECEMBER 10, 2014

When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Cision

JUNE 20, 2016

You need to engage your audience using the right platforms, innovative technology and targeted communication. public affairs campaign strategist Mike Panetta of Beekeeper Group and Mark Reilly, vice president of Cision Government Relations, discussed how to motivate your supporters through an integrated strategic communication strategy.

Mobile 159

Mobile Public Affairs Infographics Government 159

Beyond PR

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Find out how they drive traffic and get online attention. How did Movoto do it? The Key Steps.

Real Estate 57

Real Estate How To Web Case Study 57

Critical Mention

MAY 22, 2019

Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. In this blog, we outline the impact natural language technology has on the way we search, and why it’s a big part of the future of SEO. Because of this, SEO is changing.

SEO 67

SEO How To Google Local 67

ZudePR

JULY 20, 2016

1: Make Technology Your Friend When you first set up as an independent PR consultant, you’re bombarded with an array of decisions. It’s important to know what they’re doing and how they’re doing it. But if you spend too much time watching your back, you don’t know how to put your best foot forward. #23: They’re the Experts.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Critical Mention

JANUARY 15, 2019

To get a backlink, once you submit a pitch, publications review whether your content can supplement and/or augment their site. Think of it as proof that your content creation efforts are successful, and the higher-ranked the website, Google ranks you higher on its search page. Use “How-To” posts with illustrations.

How To 60

How To SEO Mobile Google 60

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Content (ebooks, white papers).

Marketing 52

Marketing Analytics eBook System 52

Contently - Strategy

OCTOBER 15, 2020

On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23 percentage points.

B2B 130

B2B Trends Video Course 130

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. Startup Marketing?

Industry 71

Industry Marketing Enterprise Mobile 71

Sword and the Script

JULY 18, 2017

Consumer technology has had a serious impact on expectations for business software. Why, the business user asked, can I unwrap a new mobile device an intuitively understand how to use it, but the business software I use at work requires several hours or days of training? 2) Channels are interactive. Anyone can be an influencer.

Trends 75

Trends Marketing Software Media 75

Cision

APRIL 25, 2016

Canvas is a mobile-optimized ad product comprised of using a combination of videos, still images and call-to-action buttons that takes over the entirety of the device. Marketing API – for larger advertisers who want to build an in-house management tool for ads; the API is a free interface to Facebook. Images via Pixabay: 1.

Facebook 120

Facebook Advertising Advertising Measurement 120

Stuart Bruce

FEBRUARY 11, 2016

I want to strip away the hype digital gurus and social media evangelists always attach to emerging technology and focus on what it actually means for professional public relations. This is VR as just another step in improving ‘content marketing’ to tell better stories. in a Google Cardboard v2.0 virtual reality kit.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53