Stern + Associates

SEPTEMBER 14, 2016

The post Why Storytelling in Marketing is a Powerful Strategy appeared first on Stern Strategy Group. What story can we tell to evoke emotion in our audiences? Things that hit a nerve make the best stories and the stories that sell make your customer the hero.

Storytelling 48

Storytelling Strategy Marketing Groups 48

Waxing UnLyrical

NOVEMBER 30, 2016

Why Storytelling is So Effective. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Guinness is a brand who knows the power of emotional storytelling. With storytelling, you can achieve: 1. Who’s doing it right?

Storytelling 40

Storytelling Brand Branding Advertising 40

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. By popular request, users can now also group by syndication and publication. New capabilities in competitor analysis.

Software 207

Software Analysis Comparison Trends 207

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . Products and services would have to become affordable as they would have to target an increasingly larger middle-income group. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Contently - Strategy

JULY 21, 2021

I regularly attended meetups, speaking gigs, happy hours, conferences, meetings, book signings, customer events, and workshops that brought me together with the marketers and creatives I write for. Often with a drink that had a lime in it, which always brings good storytelling vibes.) Join a virtual group with your target audience.

How To 137

How To Creativity Storytelling Writing 137

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. Read more: PR and Content Marketing Insights from the Edelman Trust Barometer.

Survey 104

Survey Marketing B2B Content Marketing 104

Beyond PR

MARCH 18, 2016

. “As a company that is pivotal to the Easter holiday, we want to assure our fans that we are here to help when it comes to assembling the perfect Easter basket,” says Kimberly Stiele , managing director for Just Born Retail Group. will help audiences immediately identify your brand every time they encounter your content.

Content Marketing 40

Content Marketing How To Marketing Case Study 40

Cision

AUGUST 23, 2017

As a PR pro, you must have heard a thousand times about emotional storytelling. This technology can track up to 32 muscle groups in the viewer’s face about 15 times a second. Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency. Share Relatable Stories. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Both marketers and PR workers aim to create an image for their brand in the public eye.

Marketing 68

Marketing SEO Guidelines eBook 68

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. The study found 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information. Content marketing and media relations need each other.

Survey 95

Survey Industry Leadership Study 95

Cision

NOVEMBER 19, 2015

They took its fans’ needs, added its brand messaging and ended up with a content marketing strategy that earned tons of media coverage. Instead of storytelling… execute by STORYDOING. Great content isn’t just about telling your story; it’s about letting your audience create the story for you. And guess what?

Viral 120

Viral Content Marketing Consumer Storytelling 120

Deirdre Breakenridge

APRIL 10, 2017

group, business owners have hundreds of options for creating a much more personalized domain name that makes it immediately clear what they do and whom they serve. Five years ago, no one expected their PR firm to have video storytelling capabilities. and name.kitchen, where she does media relations, content marketing, and social media.

Travel 281

Travel Technology Conference LinkedIn 281

Stern + Associates

JUNE 22, 2017

Creating content. Socializing content. Marketing content. Content, content, content. The post 3 Tips for Creating More Powerful Marketing Content appeared first on Stern Strategy Group. It’s (almost) all we hear – and talk – about these days. It’s the king. The SEO superstar.

Marketing 90

Marketing SEO Content Marketing Groups 90

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Direct Deploy: Engaging Content Marketing. Interview: craft a compelling and true-to-life storytelling narrative.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Stern + Associates

NOVEMBER 16, 2017

How does storytelling and user experience drive measurable results? Justin Gianninoto, director of digital strategy explains at a Content Strategy New Jersey meetup how to create a content strategy to. The post Fueling Growth with Content Strategy (Meetup) appeared first on Stern Strategy Group.

Strategy 48

Strategy Storytelling Measurement Groups 48

The Resolution Blog

OCTOBER 4, 2019

We group these different forms of media together in a catchy acronym, but they are they working seamlessly? It’s one of the only practices that, for hundreds of years, has been solely about storytelling?—?and Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media).

Advertising 120

Advertising Advertising Measurement Storytelling 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. But even without a universal formula for measuring brand mentions, PR is catching up to marketing. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

David PR Group

AUGUST 4, 2014

I have been thinking about channels a lot lately but mainly communications and distribution channels for our marketing messages. My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. –John.

Television 75

Television Storytelling Groups System 75

Critical Mention

OCTOBER 9, 2019

Note that different social media sites have distinct audiences: Facebook - a social network where a broad range of people, businesses and group communicate . Instagram - visually centered social media content that should capture people’s attention very quickly. Use Social Media for Storytelling. Find your Target Audience.

Social Media 75

Social Media Marketing Media Instagram 75

PRSay

NOVEMBER 5, 2018

Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. For tips and best practices on video content, download our white paper, “ Using Video in Press Releases.”

Video 117

Video Communications Strategy Product Launch 117

Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers become advocates for the brand, consistently featuring their products or services in their content and actively promoting them to their followers over an extended period. Focus Groups and Market Research: Brands can leverage the expertise of dadfluencers by involving them in focus groups or market research initiatives.

Brand 55

Brand Branding Instagram Community 55

ReimaginePR

JUNE 13, 2016

You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. When Marketing is Not Your Forte. So you’ve got a brand new product that’s about to launch.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” The new continuous storytelling cycle. We are all familiar now with the PESO model.

Storytelling 281

Storytelling Media Infographics Advertising 281

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

Contently - Strategy

OCTOBER 9, 2019

The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.

Marketing 82

Marketing How To B2B Exercises 82

PR in High Definition

JUNE 20, 2019

ABM is a strategic marketing approach, largely adopted by B2B businesses in IT, services and consultancies, whereby an organisation communicates with a prospect in a highly personalised way. Even short ‘how to’ type content, or a comment on a topical issue could help build the relationship with the prospect and stay front of mind.

Banking 48

Banking Course Storytelling B2B 48

Cision

MARCH 31, 2016

I’m also looking forward to working with a great group of people with a wide range of skills and experience. How has content marketing changed over the years? I’m a big film buff; and talk about a good storyteller. What was behind your decision to switch from journalism to PR? Want to improve your media relations?

Newspapers 120

Newspapers Reddit Journalism Technology 120

ReimaginePR

OCTOBER 10, 2016

Why Video Marketing is Important. Video is an essential part of your content marketing strategy. Presentations – Share an idea with your audience, whether it’s a group discussion, a keynote speech, or a product demonstration. Storytelling Techniques: Formatting Your Brand Video. Click Here.

Video 120

Video Strategy YouTube Marketing 120

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Critical Mention

JUNE 24, 2018

I have the opportunity to work with clients and groups, either in-person or online. With everything in real-time, for example, look at how we’re using streaming video in our storytelling. Since I’m a professor and a storyteller who publishes frequently, Grammarly is also crucial. My workday extends far beyond a 9-5.

Storytelling 106

Storytelling Technology Course Privacy 106

Cision

APRIL 6, 2015

Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” It’s important to benchmark against the people who are doing things that you want to do, and not against people that are creating bad content.

Engineering 120

Engineering Tools Examples YouTube 120

PR 20/20

JUNE 25, 2019

Call it marketing, call it conscious capitalism—they make a difference and involve their customers. For example, Patagonia takes action to protect public lands and fund environmental groups. Storytelling with the Cognitive Content Hub™. We don't just believe in the power of storytelling.

Marketing 52

Marketing Storytelling Technology Community 52

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. We love email,” GE’s Chief Storyteller told us. “It

B2B 57

B2B Content Marketing Trends Marketing 57

Prohibition

DECEMBER 19, 2019

With the emergence of digital content platforms such as IGTV, TikTok and Facebook Watch, a key focus in 2020 will be on how aspiring marketers can extend their reach. What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component.

Video 48

Video Trends Storytelling YouTube 48