Stern + Associates

AUGUST 31, 2017

Despite 86% of B2B marketers using content marketing, less than half (48%) have a strategy behind their actions. The post 4 Content Marketing Strategy Mistakes You’re Still Making appeared first on Stern Strategy Group. This is mistake numero uno. Just as in any other part of.

Content Marketing 81

Content Marketing Strategy Marketing B2B 81

Contently - Strategy

APRIL 17, 2019

Growing your content marketing program across the org is just as much about efficiency as it is about expansion. Producing more content without clear goals or objectives isn’t an accomplishment. So if your team handles top-funnel content on a blog, maybe the group responsible for sales enablement content gets involved.

Content Marketing 84

Content Marketing How To Marketing Banking 84

Stern + Associates

MAY 30, 2017

Your journey into the world of content marketing centers on impactful content, designed with your target audience in mind. But content can only be as effective as its promotion. The post 3 Ways Social Media Enhances Your Content Marketing Strategy appeared first on Stern Strategy Group.

Content Marketing 86

Content Marketing Social Media Strategy Marketing 86

Stern + Associates

MAY 9, 2017

With trust in the media sinking, many PR professionals are shifting or extending the focus of their communications strategy from media relations to content marketing. The post How to Turn Your Media Angle into a Content Marketing Strategy appeared first on Stern Strategy Group.

Content Marketing 89

Content Marketing Strategy How To Marketing 89

Stern + Associates

OCTOBER 24, 2017

With macro-level changes in the world of public relations must come shifts in the way we approach marketing and communications. The post How to Develop a Content Marketing Strategy that Drives Growth appeared first on Stern Strategy Group. One of the most important implications is the role brands.

Content Marketing 85

Content Marketing Strategy How To Marketing 85

Stern + Associates

MAY 17, 2017

Continuous improvement is a necessity in life – and in content marketing. The post 5 Healthy Habits to Strengthen Your Content Marketing Strategy appeared first on Stern Strategy Group. Tweak a headline to get more clicks. Add a visual to increase engagement. Change the call-to-action to improve.

Content Marketing 88

Content Marketing Strategy Marketing Groups 88

Contently - Strategy

AUGUST 19, 2020

She discussed topics like what barriers people with IBD face and why, which ones are still affecting patients, and which ones have already been addressed by different patient groups and charities. ” Establishing trust through relatable content is crucial, but what’s the best way to do so?

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Stern + Associates

APRIL 25, 2017

The post How To Build Genuine Trust With Your Content Marketing Strategy appeared first on Stern Strategy Group. Quickly establishing credibility and differentiating you and/or your [insert product/service] from the rest of.

Content Marketing 87

Content Marketing Strategy How To Marketing 87

Contently - Strategy

SEPTEMBER 20, 2019

Our jobs may not consist of saving the world, but work deadlines can still have a powerful impact on our effectiveness and content marketing ROI. To find out the impact due dates have on marketers, Contently’s data science team studied the workflows of more than 13,000 pieces of content.

Content Marketing 88

Content Marketing Data Marketing Study 88

Stern + Associates

AUGUST 2, 2017

Most PR professionals are very good at (and very comfortable with) conducting outreach to journalists in their efforts to “place” and promote clients’ work: groundbreaking research, new product or service, The post 3 Content Marketing Strategies From PR You Need to Know appeared first on Stern Strategy Group.

Content Marketing 77

Content Marketing Strategy Marketing Groups 77

Stern + Associates

MAY 23, 2017

Astonishingly, 84% of people expect brands to produce content, yet 60% of all content created by brands is poor, irrelevant or fails. The post 3 Content Marketing Trends PR Professionals Can’t Afford to Ignore appeared first on Stern Strategy Group.

Content Marketing 80

Content Marketing Trends Marketing Groups 80

Cision

NOVEMBER 5, 2015

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Stern + Associates

JUNE 1, 2017

The transition from traditional media relations to content marketing isn’t a sprint. Content marketing strategy focuses on distributing relevant and valuable content to attract, acquire and engage a clearly defined. The post Overwhelmed By Content Marketing Metrics? Here’s What You Need to Know.

Content Marketing 72

Content Marketing Marketing Groups Media Relations 72

Stern + Associates

MAY 18, 2017

The post Three Surefire Ways Design Supports Your Content Marketing Strategy appeared first on Stern Strategy Group. Yet, with dozens of new media platforms popping up (daily, it seems), getting and holding audience attention has never been.

Content Marketing 84

Content Marketing Strategy Marketing Groups 84

Contently - Strategy

MAY 8, 2019

At Contently, we talk about the audience a lot. Audience, in this case, usually refers to the outside world—the group of people who read, watch, and listen to your content. If your content resonates, you’ll be able to build a relationship with the right people who can buy your product.

Content Marketing 92

Content Marketing Marketing Case Study Education 92

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework.

Content Marketing 52

Content Marketing Marketing System Reputation 52

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.

Content Marketing 60

Content Marketing Study Marketing B2B 60

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Stern + Associates

OCTOBER 19, 2017

Justin Gianninoto, director of digital strategy, presented at PRSA NJ’s “Brand Storytelling & Content Marketing” seminar to discuss how to get results for your company or organization with great storytelling.

Content Marketing 48

Content Marketing Storytelling Brand Branding 48

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Create a group of “client insiders” to provide you with feedback on new products or services.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Stern + Associates

JANUARY 26, 2017

The post 3 Reasons Why You Need a Video Content Marketing Strategy appeared first on Stern Strategy Group. Facebook Live transformed the social network platform last year. Virtual reality headsets topped holiday gift guides.

Content Marketing 59

Content Marketing Video Strategy Marketing 59

Stern + Associates

JUNE 24, 2016

Too much time, energy and resources are spent on content that’s never read. The post Content Marketing Strategy: How to Maximize Your Mileage appeared first on Stern Strategy Group. Learn how to boost your results and amplify your impact.

Content Marketing 49

Content Marketing Strategy How To Marketing 49

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Trends Report B2C 45

Stern + Associates

MAY 20, 2016

The post 4 Steps to Align Thought Leadership & Content Marketing Strategy appeared first on Stern Strategy Group. Everybody talks about it, but no one speaks the same language. Establishing real thought leadership – the.

Leadership 51

Leadership Content Marketing Strategy Marketing 51

Stern + Associates

FEBRUARY 7, 2017

A global hub of professional content, it offers terrific potential to boost your brand’s B2B content marketing strategy and social media efforts. The post How Your Content Marketing Strategy Can Benefit From These SlideShare Best Practices appeared first on Stern Strategy Group.

Content Marketing 48

Content Marketing Strategy Marketing B2B 48

Stern + Associates

MAY 20, 2016

The post 4 Steps to Align Thought Leadership & Content Marketing Strategy appeared first on Stern Strategy Group. Thought leadership is a buzzword with definitions as numerous as they are diverse. Everybody talks about it, but no one speaks the same language.

Leadership 48

Leadership Content Marketing Strategy Marketing 48

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. By laying out what content to create, when to pitch and whom to pitch, editorial calendars make PR both easier and more effective.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Onclusive

DECEMBER 6, 2019

Digital Sales and Marketing World. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Content Marketing World. Dates: April 5 – 7, 2020. Location: Hartford, CT. Dates: April 15 – 17, 2020. Dates: October 13 – 16, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Landis PR

JUNE 21, 2021

Our colleagues at the Weidert Group in Wisconsin had some interesting insights from a previous blog, as noted below. YouTube vs. Vimeo vs. Wistia: What’s best for video content marketing? by Alexandria Sielaff from The Weidert Group. Please note: this content was originally published at weidert.com.

YouTube 111

YouTube B2B Video Content Marketing 111

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. As Alexa and I talked, I was reminded of my own struggles with project prioritization and communicating the value of content. Focus groups, surveys, and ethnographic research are all common tactics for marketers. The answer: Together.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. Can you prove that current marketing tactics are making an impact on overall profitability?

Content Marketing 40

Content Marketing Marketing How To Leadership 40

prTini

SEPTEMBER 30, 2014

In conjunction with their launch last month, they wanted a creative campaign that would pique the interest of a small group of highly targeted, “fearless” female influencers. The post Thinking Inside the Box: A Content Marketing Case Study appeared first on prTini. Case Study Influencer Marketing Public Relations'

Case Study 55

Case Study Study Content Marketing Marketing 55

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. What can other comic franchises teach us about content marketing? Second City knows this.

Content Marketing 40

Content Marketing Marketing Energy Media Training 40