Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Nevertheless, here we are.

Media Relations 111

Media Relations Media Survey Pitching 111

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing?

Content Marketing 128

Content Marketing How To Marketing B2B 128

Garrett Public Relations

AUGUST 28, 2022

Let’s talk about media relations. It’s often what companies seek help with because they want to earn media coverage – which can help them build and maintain their reputation, increase visibility and draw new prospects and customers their way.

Media Relations 98

Media Relations Media Reputation Tools 98

Sword and the Script

FEBRUARY 26, 2019

A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 5: White papers are content marketing.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Sword and the Script

OCTOBER 22, 2020

Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for businesses news Survey data shows media relations keeps getting harder , but now there’s a new analysis of content being published that offers a glimpse as to why. Try our services.

Content Marketing 90

Content Marketing Marketing Analysis Survey 90

Garrett Public Relations

SEPTEMBER 12, 2019

As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. And what hasn’t changed?

Content Marketing 115

Content Marketing Comparison How To Marketing 115

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. And that’s the theme for this week’s Unscripted Marketing Links [UML]. These three studies polled 3,000 journalists and their answers all center on relevance. Give our services a try.

Survey 170

Survey Media Relations Pitching Media 170

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? There are a few benefits I’d add to that: a) Media relations.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

PRSay

JUNE 6, 2019

I’ve been looking at identifying influencers, integrating earned media with owned and shared, as well as the latest pitching techniques that are just as likely to win over another company’s content marketer as they are a traditional magazine editor. Get more media pitching knowledge from Michael Smart here.

Media Relations 146

Media Relations Media Training Pitching 146

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Owned Media, Earned Media, Converging Media.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Stern + Associates

MAY 9, 2017

With trust in the media sinking, many PR professionals are shifting or extending the focus of their communications strategy from media relations to content marketing. The post How to Turn Your Media Angle into a Content Marketing Strategy appeared first on Stern Strategy Group.

Content Marketing 89

Content Marketing Strategy How To Marketing 89

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 99

Media Relations Report Industry SEO 99

Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. How to Generate Media Referenceable B2B Customers with a Blog. Media Relations Ends; Content Marketing Begins. Maybe he didn’t like the commentary.

Media Relations 73

Media Relations Media Content Marketing Corporate 73

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. Image credits: Unsplash and respective studies.

Study 138

Study Media Relations Media Measurement 138

Stern + Associates

JUNE 1, 2017

The transition from traditional media relations to content marketing isn’t a sprint. Content marketing strategy focuses on distributing relevant and valuable content to attract, acquire and engage a clearly defined. The post Overwhelmed By Content Marketing Metrics?

Content Marketing 72

Content Marketing Marketing Groups Media Relations 72

ISEBOX

MARCH 14, 2016

The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. Social media, email blasts, blogs, traditional media (duh, obviously). Producing great content is always easier said than done. So, now you get the message, right?

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Sword and the Script

MARCH 10, 2019

Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. This is up 17% from last year where 51% said media relations was getting harder. content marketing (64%). 3 PR Trends in Tactics, Measurement and Organization.

Survey 97

Survey Media Relations Corporate Communications 97

Sword and the Script

FEBRUARY 29, 2020

I was pretty good at media relations and I was confident I’d be able to turn things around. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. We needed to get the client some coverage.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

ISEBOX

JANUARY 5, 2016

Jeffords specializes in content marketing and communications, with a focus on the solutions that help PR professionals create, distribute and promote their stories. ISEBOX’s innovative tools for developing electronic press kits enables PR specialists to leverage content and gain expanded coverage for their campaigns.

Pharmaceuticals 70

Pharmaceuticals Media Relations Healthcare Media 70

Onclusive

JUNE 23, 2015

Can you name the last time you stopped to look at a spider’s web? Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering. Every part of the web is connected, making it both complex and powerful. If any […].

Web 150

Web Content Marketing Engineering Marketing 150

Prohibition

OCTOBER 18, 2018

Prohibition is a PR agency first but in the last three years or so we have moved into much more than that with media relations making up just 40% of what we do here. The majority of our work is now clever engaging content marketing in its various guises. I am so proud of the team but I rarely get an opportunity to say so.

Content Marketing 59

Content Marketing Agency Video Marketing 59

HMA Public Relations

MAY 18, 2018

The post What Is Content Marketing? appeared first on HMA Public Relations. It is a twice-monthly digital publication that will provide quick and concise, yet through, news of the people, events, activities and news shaping Arizona. .

Content Marketing 48

Content Marketing Marketing Publicity Company 48

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Sword and the Script

APRIL 8, 2017

This is why content marketing is the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing content vs. content marketing. What is the difference between content and content marketing? Is your content substantially different ? 3) Content metrics and KPIs.

Content Marketing 71

Content Marketing Social Media Marketing Media 71

Garrett Public Relations

JULY 29, 2018

If you fail to connect PR to social media and content marketing, you’re missing an opportunity. If a tree falls in the forest… Even before there were social media platforms to consider, it was always true […]. The post Are you integrating PR, content marketing and social media for better results?

Content Marketing 71

Content Marketing Social Media Marketing Media 71

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc.

Media Relations 60

Media Relations Media Newspapers Print 60

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. The Soft and Subtle PR Pitch of Content Marketing.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

OCTOBER 13, 2015

Related Content: Content Marketing *is* PR. Why PR Should Embrace Content Marketing. PR is the Best Kept Secret in Effective Content Marketing. Reporters write for the benefit of their audience and effective PR people keep that in mind when engaged in media relations.

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

Sword and the Script

JULY 30, 2016

It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. Writing for the SHIFT Communications blog , Amanda Munroe calls out one of the most significant trends in media relations – fewer reporters with broader beats. Do you need help with media relations?

Media Relations 60

Media Relations Media Pitching Writing 60

Bad Pitch Blog

OCTOBER 14, 2012

2012 Bad Pitch Blog content marketing data earned media relations owned paid prsa prsaicon search analytics social media tips trends' So the following presentation looks at the trends impacting our industry and how to capitalize on them. Comments, sharing and the like are most appreciated.

Media Relations 69

Media Relations Trends Media Infographics 69

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . 2) Content marketing (not “marketing content” ).

B2B 89

B2B Marketing LinkedIn Content Marketing 89

5W PR

AUGUST 23, 2023

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Media relations manager Media relations managers focus on cultivating relationships with media outlets to ensure positive coverage for their organization or clients.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. Does PR still have a place in marketing? Often PR gets called into question for its effectiveness.

Media Relations 54

Media Relations Media Social Media Print 54

5W PR

MARCH 26, 2024

Content marketing Complement the PR efforts with a strong content marketing strategy. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative.

B2B 78

B2B Strategy Communications Case Study 78