Sword and the Script

AUGUST 27, 2019

Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails. So, what is content marketing?

Content Marketing 87

Content Marketing Marketing B2B Web 87

Solo PR Pro

SEPTEMBER 25, 2018

We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were utilizing the tactic in client work. Content Marketing is a valuable tool in the communications arsenal. Demonstrate thought leadership. Build trust.

Content Marketing 62

Content Marketing Marketing Measurement Resources 62

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company Fast Company ‘s Leadership section selectively accepts outside contributions from industry professionals. We like articles that introduce new ideas and advance conversations around topics and trends that engage our readers–think op-ed rather than content marketing.

Company 100

Company How To Leadership Pitching 100

Prohibition

MAY 6, 2020

Get to know the answers to these questions, and you can adopt your content marketing approach accordingly. It is this recovery phase where digital marketers can currently add the most value through engaging, insightful and informative content marketing. What pressures are they under from their clients?

Content Marketing 62

Content Marketing Marketing Real Estate Strategy 62

Prohibition

MARCH 27, 2020

Huthwaite International thought leadership podcast: Mastering Negotiations. Podcasts are relatively new when it comes to content creation, with celebrities and social media influencers generally filling this space with genres of content including story-telling, celebrity interviews, advice pieces and debate shows.

Leadership 62

Leadership Exercises Trends YouTube 62

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework.

Content Marketing 52

Content Marketing Marketing System Reputation 52

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

Leadership 65

Leadership B2B Study Marketing 65

Sword and the Script

NOVEMBER 21, 2023

Financial analysts say brand strength is a top factor According to the report, “Strength of brand/marketing” is the factor most frequently cited by analysts (at 79%) when asked how they appraise and analyze the companies they cover. This is cited ahead of leadership quality (76%) and technological innovation (72%).”

Financial 145

Financial Marketing Survey B2B 145

Sword and the Script

FEBRUARY 6, 2018

In reviewing the study, I think it has implications for business in public relations and content marketing. Even those with long tenures in technology – CIOs and CTOs for example – need expertise in the niches. You can and should run content marketing like a publisher. 4 Ways for Business to Build Trust.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer.

Content Marketing 60

Content Marketing Marketing Television Film 60

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Knowing this goes a long way toward making your social media marketing successful. Use keywords.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. This includes leaders.

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Content Marketing B2B Marketing How To 182

Sword and the Script

FEBRUARY 16, 2021

For example, a 2020 survey by Gallup and the Knight Foundation identified several troubling statistics like this one: “Nearly 3 in 4 Americans (74%) say news organizations they distrust are trying to persuade people to adopt a certain viewpoint, while 16% say they are trying to report the news accurately and fairly but are unable to do so.”.

Government 138

Government Survey Ethics Media 138

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. For example, let’s say you’re a B2B company that sells cybersecurity services.

B2B 111

B2B Social Media Company SMB 111

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. The best content programs are performance-driven; they connect tactics to organizational end goals.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Sword and the Script

OCTOBER 11, 2022

“The internal meetings and communications that on-staff comms people have to do prevents them from having the time and focus required to write and edit the content marketing and thought leadership.”. For example, when responses are segmented by in-house teams – and outside resources, we can see how views shift: Clients.

Agency 141

Agency B2C B2B Survey 141

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Want to write for Cision®?

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How To Guidelines Content Marketing Video 177

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Remote PR Jobs

SEPTEMBER 25, 2023

You can also facilitate earned media by helping journalists and content writers author their articles, or contributing your own thought leadership content to industry publications. we earn most of our media through press mentions with our partners and our own guest-contributed content. At Influence & Co.,

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Media Pinterest LinkedIn Case Study 100

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Phrases such as ‘sponsored by, ‘partnered with’, ‘promoted’ and ‘presented by’ are indicators of sponsored content.

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Advertising Advertising B2B SEO 334

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. Although product managers and content marketers may hold different roles, they often depend on one another and share a common goal — supporting the business. Think about the content topics that drive the most views and conversions.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. .”

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Ethics Social Media Trends Viral 73

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Thought leadership strategy. Content marketing. Handpicked Related Content. It's not just transactional.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

FEBRUARY 15, 2022

That conjures up a business decision to fix a bug, work on a feature – or pull data periodically for marketing. In the example above, customers who opted-in had access to custom benchmarking data in granular detail. In the example above, the data was describing a sea change in the legal market. Image credit: Unsplash.

Company 96

Company Marketing B2B Software 96

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse. Take Arianna Huffington for example. 1) Access to influential people. This one’s a no-brainer.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. For example, your brand can create a positive image by allowing your representative to become a speaker at an event.

Video 109

Video Marketing SEO Social Media 109

Cision

AUGUST 4, 2016

Set voice guidelines for anyone contributing to your content marketing strategy by thinking of a few adjectives that describe your brand. What type of content are you working on? The tone used in social media posts, for example, will differ from the one used in reports or presentations. Who is your target audience?

Brand 120

Brand Branding Guidelines Storytelling 120

Sword and the Script

AUGUST 14, 2018

For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. PR should be taking a close look at the content that’s trending.

Survey 102

Survey Report Media B2B 102

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing. Chen’s right.

Financial 109

Financial Banking How To Marketing 109

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits. PR content offers depth, credibility.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. He is passionate about purpose-driven content marketing and using outreach for good.

How To 78

How To Ethics Measurement Creativity 78

Sword and the Script

DECEMBER 21, 2021

The wealth of data we now have on customers (from product, finance, marketing, operation) enables forward-thinking customer success teams to have meaningful and timely conversations. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) LinkedIn is a perfect example. It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. I <3 it.

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LinkedIn Leadership Interviews Digital PR 167

Flack's Revenge

AUGUST 1, 2018

Quora recently sent me an email asking about my favorite content curation examples. Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea.

Content Marketing 149

Content Marketing Privacy Government Web 149

Barokas

MAY 31, 2019

Content must be on-brand and consistent, without being overtly promotional or repetitive. Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). It’s a tall order.

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Case Study B2B Resources Web 100