Sword and the Script

FEBRUARY 6, 2018

Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher. 4 Ways for Business to Build Trust.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. What drives conversion? -

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

SEPTEMBER 10, 2015

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Want to make standout content?

Trends 120

Trends Mobile Web System 120

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The In-House Effects on Law Firms.

Agency 97

Agency Trends Marketing Survey 97

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. Numbers should NOT “lie”!

Ethics 47

Ethics Measurement Reputation Guidelines 47

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Removing unhelpful content from your site can improve the rankings of other content.

SEO 134

SEO Strategy Google Engineering 134

Prohibition

OCTOBER 23, 2023

In this episode, PR veteran and successful agency owner, Stephen Waddington, takes us through this complex terrain, offering invaluable insights on surviving economic challenges and exploring the ethical implications of AI in PR.

Ethics 62

Ethics Communications Pitching Retail 62

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 96

Social Media Marketing Media Creativity 96

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. This not only boosts brand value but also fosters a positive perception among consumers who prioritize ethical considerations.

Brand 195

Brand Branding How To Reputation 195

The Hoyt Organization

JANUARY 8, 2024

Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. Let’s look at the most interesting facts about the Gen Z market and consumers: They are self-aware and socially conscious.

Consumer 94

Consumer Social Media Education Advertising 94

Burrelles Fresh Ideas

JANUARY 2, 2024

AI algorithms can analyze data more intricately than ever before, predicting trends and user behaviors. A colleague of mine, an SEO strategist, recently shared how AI tools helped optimize a client’s website by predicting user questions and tailoring content to answer them preemptively. Sustainable SEO: A long-term approach.

SEO 85

SEO Mobile Engineering Ethics 85

Cision

JANUARY 16, 2017

Keeping content fresh and relevant for readers can be difficult. One way that some businesses create compelling content is to anonymize and aggregate some of their customer data. Using owned data, businesses can identify unique trends and insights about their current customers that may be helpful or insightful for similar businesses.

Data 120

Data How To Retail Ethics 120

Burrelles Fresh Ideas

OCTOBER 24, 2023

Savvy businesspeople understand that the only thing you can predict about the market is its unpredictability. Markets evolve. But one fact remains steadfast: no matter what your industry may be or what kinds of market conditions you’re operating under, the indisputable preeminence of the customer.

Strategy 97

Strategy Ethics Social Media Data 97

Critical Mention

AUGUST 20, 2020

Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. Until next time!

Resources 136

Resources Communications Education Guidelines 136

Cision

APRIL 27, 2017

Besides, if you want to hear from CEO Kevin Akeroyd, CMO Chris Lynch or VP Marketing Communications Nick Bell, you’ll just have to RSVP to our next Cision World Tour event. Determine the value of your content programs: Content marketing is the most powerful brand storytelling tool that marketing and communications teams have in their toolkit.

Data 264

Data Leadership Tools Advertising 264

Prohibition

JANUARY 18, 2020

Influencer marketing is at the forefront of an advertising revolution. Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services. What is influencer marketing? How can influencer marketing benefit me?

Marketing 62

Marketing Advertising Advertising Social Media 62

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. How can you develop a transparent, ethical and mutually beneficial relationship with them? Video used to be optional in communication, but now it’s vital.

Video 120

Video Trends YouTube Television 120

Burrelles Fresh Ideas

MAY 14, 2024

In other words, the more accessible your content is, the more people will engage with it. Overall, social media accessibility allows businesses to tap into new markets, increase their customer base and boost sales. This study shows that more and more marketers and business owners focus on accessibility as a means to grow businesses.

Social Media 93

Social Media Media Video SEO 93

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Media bias and PR ethics. Some 72% of professionals believe the political landscape has made their jobs harder.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. As we sit on the cusp of returning to normality, brands are presented with a challenge, what does this new normal mean for the way they market to and engage with customers?

Social Media 62

Social Media Trends Consumer Video 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. As we sit on the cusp of returning to normality, brands are presented with a challenge, what does this new normal mean for the way they market to and engage with customers?

Trends 62

Trends Social Media Consumer Video 62

PR 20/20

SEPTEMBER 20, 2018

Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. If Google has this technology, how long until it [penetrates] what we’re doing in digital marketing?” AI is not exactly the threat many marketers portray it to be.

Marketing 50

Marketing Training Data Ethics 50

5W PR

JANUARY 31, 2024

Here’s an overview of how Tech PR typically operates and can be implemented: Understanding the Tech Landscape: PR professionals begin by gaining a deep understanding of the tech industry, the specific market, and the target audience. Be ready to adjust strategies based on industry trends, market changes, and emerging technologies.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. We’ll look at ethics and governance. The first and foremost for me is ethics and governance. The importance of data.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

APRIL 27, 2019

In the last few weeks I’ve stumbled upon a hat trick of studies that can help you do that – and it’s the common denominator for this week’s Unscripted Marketing Links (UML). 2) Key PR considerations about influencer marketing. Meltwater commissioned PR News for a survey of PR on influencer marketing. Some 400 “U.S.-based

Survey 96

Survey Journalism Study Pitching 96

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? Public relations (PR) and marketing are related, but they are not the same thing. It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Burrelles Fresh Ideas

JUNE 20, 2023

Influencer partnerships have become a powerful marketing strategy for businesses, particularly in the food and beverage industry. The sway of influencer marketing in the food and beverage industry cannot be underestimated. What are some hot summer trends in food and beverage influencers will be talking about?

Brand 40

Brand Branding Local Instagram 40

Critical Mention

OCTOBER 29, 2019

Quickly expand your audience by joining professional public relations and marketing associations: PRSA | Public Relations Society of America . American Marketing Association. Solidify your brand’s reputation by remaining ethical and carrying out your press releases and campaigns with scrupulous attention to detail.

Radio 92

Radio Television Social Media Sports 92

Waxing UnLyrical

MARCH 23, 2016

Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world. It was last year in October that I decided to start a chat to build a community of PR pros, marketers, and entrepreneurs in India to discuss topics of mutual interests.

Meeting 40

Meeting Communications Marketing Community 40

Presspage

APRIL 12, 2018

What are some trends you’re seeing evolve over time? It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. How does a digital newsroom differ from content marketing?

Company 111

Company Media Journalism Report 111

Buzzstream

DECEMBER 28, 2023

Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. This tool analyzes data across various platforms to spot these growing trends and allows you to ideate content around these trending topics.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. This tool analyzes data across various platforms to spot these growing trends and allows you to ideate content around these trending topics.

Tools 71

Tools Blogging Pitching Google 71

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal.

B2B 78

B2B Media eBook Interviews 78

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. For content generation and syndication. Branding, Social Media, Marketing, PR & Professional Coach. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

DECEMBER 28, 2023

Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. This tool analyzes data across various platforms to spot these growing trends and allows you to ideate content around these trending topics.

Tools 62

Tools Blogging Pitching Google 62

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession.

Blogging 68

Blogging Education Resources Creativity 68