Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR 20/20

SEPTEMBER 29, 2022

The TL;DR version: Just because you’re writing for a B2B audience doesn’t mean your message can’t be creative. Follow these tips to keep your content fresh and as engaging as possible for your B2B followers: Use humor. Take legal writing, for example. Upgrade your content marketing strategy. Evoke emotion.

B2B 61

B2B Creativity Content Marketing Measurement 61

Cision

SEPTEMBER 21, 2016

If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Social Media. Managing your social media accounts is a breeze once you streamline the process. You can also follow journalists or bloggers whose content you like to read.

Marketing 120

Marketing Comparison eBook Social Media 120

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. While social media and SEO can help, you can count on your competitors employing these same strategies.

Content Marketing 40

Content Marketing Marketing SEO Web 40

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. you may wonder. Click Here. Click To Tweet. Start Here.

eBook 219

eBook How To Writing Community 219

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Write directly to them and focus on what they care about.

Writing 40

Writing SEO Web Content Marketing 40

Beyond PR

MARCH 18, 2016

We all have certain memories about spring that stand out to us, and your content should be the same. A consistent voice across your writing, visuals, etc. will help audiences immediately identify your brand every time they encounter your content. Take the time to plan content that is authentic and memorable.

Content Marketing 40

Content Marketing How To Marketing Case Study 40

Beyond PR

DECEMBER 19, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 75

How To Content Marketing Conference Analytics 75

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. I took a briefing from them last year but never got around to writing it up.

Technology 167

Technology Publicity Software Pitching 167

Cision

NOVEMBER 15, 2016

What’s even more astounding is a Nielsen survey says 92 percent of us trust recommendations from individuals we may not personally know—if they’re perceived as a “social media star” in the industry—over what brands communicate. This means, if you don’t have a strong influencer marketing program set for 2017, you will be way behind.

Trends 120

Trends Leadership Small Business Analytics 120

PR 20/20

DECEMBER 14, 2022

We all should think of old blog posts like aged wine—the older it is, the more satisfying and valuable it becomes—and it takes a lot less time than writing a brand-new post. Content edits provide the perfect time to update the CTA section with a more relevant conversion opportunity. How to write an effective content edit.

SEO 52

SEO Google Engineering eBook 52

Polaris

MAY 19, 2015

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. Explain how to download (or register) for the offer. 3: Write a Compelling Headline.

eBook 100

eBook Newspapers Writing Print 100

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Leveraging Social Media Social media is a real boon for tech startups.

Social Media 78

Social Media Strategy Media Reputation 78

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your speed.

Tools 120

Tools How To SEO Writing 120

Polaris

MARCH 20, 2015

The final option was to start building high quality links by writing useful content that interested others. I enjoy writing. Original content also provides fodder for social media, eBooks, email marketing and DRIP campaigns—the possibilities for multi-purposing are almost endless. Content Marketing'

SEO 100

SEO eBook Google Engineering 100

Sword and the Script

APRIL 29, 2017

To that end, it’s really hard to sell more if you stop talking to your market. Instead of taking a hatchet to the budget, I’d suggest P&G re-allocate some of that ridiculous spend in display and programmatic ads into content marketing and PR. And that’s the theme for this week’s Unscripted Marketing links [UML].

Marketing 67

Marketing Measurement Content Marketing Survey 67

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Cision

OCTOBER 14, 2016

Or maybe email marketing is still strong and steady, while your online ads are stumbling. “The more your teams can measure, the more you can see where to invest,” writes Laurie Smith in Aligning Strategic Communications with Business Goals. Look at the marketing campaigns you have that have netted positive results.

Marketing 120

Marketing How To Measurement Analytics 120

PR in High Definition

FEBRUARY 22, 2017

However, apart from producing the occasional web page or downloadable content, the majority of our clients and prospects have their websites sorted, so the real opportunity for PRs is offsite SEO. Moving into social media has meant that many agencies are producing high levels of content for both organic and paid social channels.

SEO 76

SEO Engineering Google Content Marketing 76

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. Social media, yes.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

PR in High Definition

FEBRUARY 22, 2017

However, apart from producing the occasional web page or downloadable content, the majority of our clients and prospects have their websites sorted, so the real opportunity for PRs is offsite SEO. Moving into social media has meant that many agencies are producing high levels of content for both organic and paid social channels.

SEO 66

SEO Engineering Google Content Marketing 66

ReimaginePR

JUNE 13, 2016

You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. When Marketing is Not Your Forte. Via social media. Click Here.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Sword and the Script

MAY 11, 2019

Here are some of the statistics that stood out for me: Web traffic originating from media coverage outperforms other sources. Traffic from earned media was 56% more likely to complete a goal (i.e. registrations, subscriptions and downloads) and these sessions lasted 33% longer. 3) Earned media improves advertising effectiveness.

Study 138

Study Media Relations Media Measurement 138

Critical Mention

JUNE 22, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. Copyright Act, fines can be as high as $150,000 per download. Sharing content safely.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. Copyright Act, fines can be as high as $150,000 per download. Sharing content safely.

Film 60

Film Print Creativity Internal 60

The Resolution Blog

JANUARY 8, 2018

The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. If only there was a way to capture all of my social media metrics in one place… New tool tip alert!

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

MAY 13, 2017

Mr. Brooks writes that a “mistake most brands make is treating influencers as a direct marketing sales channel.”. Examining Influencer Marketing . 2) The keys to a stable influencer marketing program. 3) Measuring an influencer marketing program. In other words, what is it a brand wants an influencer to achieve?

Strategy 75

Strategy Marketing Measurement B2B 75

PR 20/20

JANUARY 15, 2019

Marketing Account Management Software. Forbes: Benefit-Driven Content. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong.

Trends 57

Trends Marketing Software Video 57

The Proactive Report

APRIL 11, 2016

They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. No, unfortunately not.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. No, unfortunately not.

Mobile 100

Mobile Google SEO Web 100

ZudePR

JUNE 10, 2015

It first appeared two weeks ago in the ground-breaking crowd-sourced My #PRstack ebook which you can download for free here. When producing content for clients I always have a keyword phrase in mind. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. If not, try this.

eBook 68

eBook Engineering Tools Case Study 68

Beyond PR

JULY 29, 2016

As Cision’s James Rubec writes in Defining Influencer Marketing with Heidi Sullivan , “Being an influencer means you aren’t just informing people but mobilizing them towards something, be that a product, an idea or an action.”. Social Media Marketing. Both of which, Nordstrom achieves.

Marketing 40

Marketing Retail Instagram Social Media 40

Cision

APRIL 6, 2015

For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. Search engines don’t listen to and deduce context from audio (at least not as of this writing). Tags serve to categorize your content. Social media, paid (yikes) media, email, et cetera.

Engineering 120

Engineering Tools Examples YouTube 120

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Here are a few ways to do that: Survey your customers to find out what content types they prefer.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Stephen Waddington

MAY 23, 2018

My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel. The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities.

Analysis 60

Analysis Technology Tools Exercises 60

Solo PR Pro

SEPTEMBER 16, 2014

For example, one month we may be very focused on media relations, the next month we’re providing support for an event and the following month we might be working on a content marketing campaign.As Free ebook: “Get It in Writing!”. How about applying those skills to clients? Heather blogs at prTini.

Skype 77

Skype Transportation eBook Twitter 77