Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. But 2021 begs a different question: How do you develop a great email newsletter? Damn near every marketer uses email as a marketing channel. ” Turns out, a lot of marketers are feeling like Dante.

How To 145

How To Content Marketing Banking Advertising 145

Onclusive

DECEMBER 28, 2021

How well does your executive team understand how to leverage PR? Another 20% said that they get their budget as part of the marketing budgeting process, and 15% review their PR metrics and results with the C-suite every quarter: In this blog post, we’ve covered the top five questions asked during our webinars.

Industry 221

Industry Crisis Management Measurement Data 221

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. So, how can you ensure that happens? Nick Bell is the VP of Marketing Communications at Cision. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

Sword and the Script

APRIL 18, 2023

million B2B professionals that downloaded and engaged content on its syndication and leadgen platform. In the process of downloading content, the company also polled 38,000 respondents to ask about the buying process throughout 2022. Regular readers know this blog has covered many studies over the years (i.e.

B2B 147

B2B Study Consumer Report 147

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 27% said they don’t know how.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

PR 20/20

JANUARY 6, 2023

These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. You can also add these keywords to your existing website content to help boost its search engine ranking. But how can you get started? Create a marketing strategy that matters.

Engineering 86

Engineering SEO How To Resources 86

Marketwired

MAY 3, 2016

Cobblestone pieces might be a short video or image from your press release, or a blog post incorporating quotes, etc. Creating and distributing cobblestones from the cornerstone efforts is a smart, sustainable content strategy. Create a Storify roundup for your blog and recognize your participants.

How To 100

How To eBook Content Marketing Social Media 100

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. The difference isn’t always a matter of substance; style is a reason that we are attracted to and continue to engage with content pieces.

How To 308

How To Tools SEO System 308

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Read on to see how Cathy navigates the digital landscape to cultivate change at CMI. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR 20/20

JANUARY 17, 2023

From CMS Wire : "Instead of pushing them through a cascading sequence that metaphorically resembles movement through a funnel, Forrester said, businesses must now figure out how to entice them down the road.". Find out what they do and don't like on your site and how they interact with current content offerings.

Strategy 52

Strategy How To Technology B2B 52

ReimaginePR

AUGUST 22, 2016

Blogs, social media, video, podcasts, presentations, etc.). Your brand story should be inherent in all of your message, from printed marketing materials to social media posts, and everywhere in between. Be sure to download our list of do’s and don’ts for your brand story. What message would it try to convey?

Brand 156

Brand Branding How To Storytelling 156

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 75

How To Content Marketing Conference Analytics 75

Cision

SEPTEMBER 26, 2016

Emotional Marketing Value Headline Analyzer – A tool developed by the Advanced Marketing Institute that evaluates the language in a headline primarily by its emotional appeal to the reader. For example, I’m editing this in one of the most popular blog editors: Open Live Writer.

Tools 120

Tools How To SEO Writing 120

Sword and the Script

JUNE 9, 2020

When you know them, you’ll naturally know how to be relevant. It’s a metric that tells you how many views a given article actually had. It doesn’t take a lot of money, but it does take making the case for budget and learning how to use these advertising tools effectively. That’s what content marketing is all about.

Media Relations 111

Media Relations Media Survey Pitching 111

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Can people find your content?

B2B 67

B2B Measurement Blogging Community 67

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. Owned media, aka content, is content you produce that lives on your website or blog. Shared media is also known as social media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. So Alexa recently indulged my questions about the challenges product managers face and how we can work better together. When a brand offers a range of products, some may get lost in the marketing shuffle. “To Step 4: Collaborate on content.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. Unfortunately, many organizations take a “publish it and they will come” approach to their content. Then, download the Moz toolbar (if you don’t already have it) and turn it on. Get people to share blog posts.

Exercises 198

Exercises Google Writing Blogging 198

ZudePR

MAY 20, 2015

There are 19 contributors (including me) and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO). You can download a #PRstack ebook PDF here and the chapters will all be shared as blog posts each day over the next three weeks. He blogs too. Whither Now?

eBook 60

eBook Tools How To Case Study 60

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out. We all make mistakes.

Writing 100

Writing Blogging Newspapers Travel 100

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read.

SEO 98

SEO Interviews Blogging Engineering 98

Contently - Strategy

SEPTEMBER 10, 2020

We weren’t sitting there thinking like, “Okay, we need to get a million downloads or a million subscribers in the first year.” ” It was like, “Let’s figure out how to have quality people on the podcast to tell great stories. What role has content marketing played for you at LiveIntent?

Brand 118

Brand Branding Marketing Facebook 118

Contently - Strategy

OCTOBER 5, 2020

Sure enough, e-book downloads increased and webinar registrations gradually started to jump to 700-800 on average. Next up, we decided to put the same banner on our blog homepage and test out a vertical banner on the right rail of our individual article pages. Not bad for promoting a webinar that covers complex marketing issues.

Advertising 133

Advertising Advertising Real Estate Travel 133

PR 20/20

NOVEMBER 30, 2022

This audit is a key piece of the puzzle when we start working with new partners to build long-term, custom marketing plans that win executive buy-in and align with stakeholder goals. For the full 40+ questions, download our Comprehensive Marketing Audit Template. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

ReimaginePR

OCTOBER 10, 2016

Here’s how to use it to your brand’s advantage: Click To Tweet. Video plays an essential role in your marketing strategy. Let’s talk about why video is so effective and how to make it work for your brand. Why Video Marketing is Important. Video is an essential part of your content marketing strategy.

Video 120

Video Strategy YouTube Marketing 120

Beyond PR

JUNE 22, 2016

He provided his hashtag insight amidst his daily schedule of promoting blog posts, press releases, events and additional content across PR Newswire’s social media accounts. One might be tempted to push aside hashtags and concentrate on other marketing strategies. Integrate it into a larger push across all marketing channels.

How To 76

How To Marketing Instagram Social Media 76

Contently - Strategy

JULY 24, 2019

We know that not every content marketer begins their program from scratch. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. You might have inherited a content program when you started a new job. Create an approval workflow.

Strategy 111

Strategy Content Marketing Measurement SEO 111

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable.

Product Launch 40

Product Launch Marketing How To B2C 40

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. This is a common question we hear as an inbound marketing agency. Editing content is not only okay—it’s preferred. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Our answer?

SEO 52

SEO Google Engineering eBook 52

ReimaginePR

SEPTEMBER 19, 2016

Here’s a free, downloadable style guide to help you come up with a unique voice. By defining a brand voice and sticking to it, no matter whether you’re on your blog, your social media channels, your offline engagements, etc., How to Define Your Brand Voice. This can be tricky if you work with a team of content creators.

Brand 120

Brand Branding Exercises Social Media 120

Polaris

MAY 19, 2015

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. How does the visitor get the offer? Explain how to download (or register) for the offer.

eBook 100

eBook Newspapers Writing Print 100

Beyond PR

AUGUST 2, 2016

Having clear content source attribution is vital – your audience needs to quickly identify and trust the source of your press release. Your headline should be concise, and a headline promoting a blog post, white paper or other marketing content may benefit from including descriptive keywords in lieu of the source company’s name.

How To 40

How To Brand Branding Guidelines 40

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. I ask you: how could anyone improve upon perfection? Ah, hubris.

Blogging 48

Blogging Creativity Agency Mobile 48

Cision

NOVEMBER 15, 2016

Get tips that will help you drive more revenue in the new year with Cision and PR Newswire’s free guide Finding Your Blog’s Voice and Keeping the Conversation Fresh. Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content.

Trends 120

Trends Leadership Small Business Analytics 120

Contently - Strategy

APRIL 28, 2022

Or, the sales team’s quarterly report might influence your content repurposing To-Do list since you know what middle-of-funnel content aligns with their sales metrics. Use marketing ROI (mROI) numbers to determine where to invest more money in content. Otherwise, your content could get lost in the shuffle.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity Measurement SEO 136