PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies.

Storytelling 63

Storytelling B2B Content Marketing Data 63

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Here are five content predictions for 2017 that all PR people should be aware of. Video goes vertical. Content will be automated.

Trends 120

Trends Mobile Video Film 120

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. New additions to the new rules of marketing and PR. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Waxing UnLyrical

NOVEMBER 30, 2016

Why Storytelling is So Effective. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Guinness is a brand who knows the power of emotional storytelling. If you want to make a real impression with someone, you need to tell a story.

Storytelling 40

Storytelling Brand Branding Advertising 40

Cision

DECEMBER 14, 2015

Here are three of her top recommendations for PR pros looking to boost their content marketing results: Want to learn the 23 other key elements for content marketing success? Gini says that storytelling is more important than ever for your brand. Gini recommends doing it in a creative and unique way.

Strategy 120

Strategy Content Marketing Analytics Creativity 120

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Video gets even bigger. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. PR grows more in demand. third party tracking (e.g.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Contently - Strategy

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Embracing video for Hero and Hub content.

SEO 103

SEO Automotive YouTube Video 103

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Prohibition

OCTOBER 19, 2022

We thought this was a really exciting move in the fashion industry, and apparently so did everyone else – with Coperni’s ‘The making of a dress’ video receiving 365k likes on Instagram. What is content marketing and how can it help your business? The importance of storytelling in PR . Watch out for the smiles! ??

Social Media 118

Social Media Fashion Media Travel 118

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.).

Travel 58

Travel Hotels Storytelling Content Marketing 58

Beyond PR

MARCH 4, 2016

These days, most of us walk around with an HD video camera in our pocket. Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits. Orient Yourself.

Mobile 73

Mobile Video Interviews Film 73

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketing Land. TopRank Marketing Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PRSay

FEBRUARY 26, 2020

And just like “The Voice” contestants need to be able to market to a wider audience when viewers vote in the later rounds, your team needs to ensure that your content is ready for big exposure if it starts to gain traction. Showcase your creativity. Understand your brand.

Creativity 124

Creativity Strategy Storytelling Brand 124

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Video is now an integral part of marketing for all businesses. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. Arya Stark: Define Your Goals.

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

OCTOBER 14, 2017

If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. The Blurring Line Between Digital Marketing and PR from The Hoffman Agency. Also see: Creative Storytelling as the Soul of B2B Marketing [UML]. The key point I’d like to underscore?

Corporate 63

Corporate Storytelling B2B Facebook 63

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media. Storytelling with the Cognitive Content Hub™. Content production.

Marketing 52

Marketing Storytelling Technology Community 52

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.

Product Launch 40

Product Launch Marketing How To B2C 40

Solo PR Pro

JANUARY 7, 2019

Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Content Marketing. Consumers are increasingly become savvy to – and wary of – being sold to, making content marketing all that more valuable.

Trends 45

Trends Google Crisis Management Data 45

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

JUNE 22, 2015

But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers. Which Content Types Get the Most Social Shares. ” 5.

Content Marketing 40

Content Marketing Storytelling Community Video 40

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Let’s back up a bit. Blogging is very much a narrative art.

Blogging 60

Blogging Enterprise System Media 60

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

B2B 57

B2B Content Marketing Trends Marketing 57

Cision

APRIL 6, 2015

The most popular podcasts are long-form, and have an overwhelming majority of listeners / viewers (podcasts can be audio or video). Some popular examples of shorter podcast content: The Moth podcast is a popular podcast that lasts between 10-15 minutes. Best Practices Featured Content Marketing'

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

APRIL 12, 2016

Start with a creative content mix. Today’s reader wants the full gamete of content available. That means everything from quick and fun videos , to researched long-form articles. For partner platforms like SnapChat, brands have full-feature storytelling capabilities. >> Related read: Content Marketing 2.0:

Pinterest 40

Pinterest Community Data Mobile 40

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry.

Strategy 62

Strategy Brand Branding Technology 62

Cision

FEBRUARY 5, 2016

Critics like HBO’s John Oliver deride it as misleading and call it a threat to journalistic integrity, while proponents see native advertising as a vital revenue producer for publishers and an effective way for marketers to reach and engage audiences. Navigation – How will people find and experience the content?

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Onclusive

OCTOBER 3, 2017

The answers resoundingly revolved around a single strategy: creating unique, differentiated content. Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”.

Brand 246

Brand Branding eBook Leadership 246

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. This helps you create better content and continue to optimize your existing content.” ” Interactive content encompasses a variety of formats like videos, calculators, quizzes, and even games. All you have to do is fill out a form.

B2B 130

B2B Trends Video Course 130

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Bob Geller | Fusion PR.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 28, 2022

A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Video may be the most trusted content in B2B . A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” Read more: Is Video Worth the Cost in B2B Marketing?

B2B 116

B2B Marketing Survey Software 116

ISEBOX

MARCH 14, 2016

The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. Videos, photos, infographics, charts…they are everywhere. Producing great content is always easier said than done. And b-roll from a video can be 500MB or larger.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Critical Mention

FEBRUARY 10, 2018

What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under. Storytelling is our game . Today, storytelling is a buzzword. Creativity matters . Creativity matters . There are more ways than ever to be creative in PR. via GIPHY. PR’s not a one-trick pony .

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. By monitoring “speed of sharing” of articles, tweets, images, video and more, savvy users can find the top stories on varying topics in minutes.

Tools 147

Tools Radio Data Analytics 147