Remote PR Jobs

SEPTEMBER 25, 2023

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO. That beats self-promotion every time. PR generates influence. PR is (nearly) immune to ad blocking.

Mobile 100

Mobile SEO Reputation Web 100

Communications Conversations

NOVEMBER 12, 2021

2 – SEO & SEM. 4- Multi-media content creation for communicators (photo + video + audio). SEO/SEM is highly under-represented in an academic setting. Or, what about SEO and SEM? Of course, SEO/SEM are part of the digital/social media class I teach, but we spend 2 weeks, at most, on the topic.

Communications 155

Communications SEO Social Media Video 155

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. PR generates influence. PR is (nearly) immune to ad-blocking. PR is more measurable than ever.

Mobile 244

Mobile SEO Web Journalism 244

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. Well yes and no.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Trends Report B2C 45

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR How can you improve technical and SEO skills? There are plenty of free and low-cost courses.

Media Relations 99

Media Relations Report Industry SEO 99

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

What’s more, a brand or personal reputation that is built through executive speeches, user reviews, bylined content, and earned media coverage will enjoy the credibility that comes from implied endorsement from authoritative sources, not just self-promotion. Earned media boosts SEO. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). Of course, and while we’ve suspected this for a long time, research proves it according to Washington Post reporter Caitlin Dewey. Sharing it takes one click, reading is much harder https://t.co/j4V1meSZ4B.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Sword and the Script

DECEMBER 21, 2021

These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Of course, this isn’t limited to new channels. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute?

B2B 150

B2B Study Blogging Marketing 150

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. While social media and SEO can help, you can count on your competitors employing these same strategies.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Shift Communications

SEPTEMBER 17, 2014

Of course, there are strategies to give them a gentle nudge every now and then, but we’ll cover that further down in the post.). You can no longer stuff your blog content with keywords and phrases and magically watch your website fly to the top of Google’s rankings. Good content now gets the bump it deserves.

Blogging 161

Blogging How To SEO Analytics 161

Contently - Strategy

JULY 27, 2021

” Mint became one of content marketing’s first rags-to-riches story when Intuit acquired the company for $170 million in 2009, in large part because of how the blog had helped them establish a strong brand, acquire users, and earn their brand loyalty. As they put it: “The hardest keyword to compete for.

Brand 77

Brand Branding Banking B2C 77

Cision

AUGUST 23, 2017

Marketers working with analytics and martech would do well to investigate how to determine and monitor IoT metrics. A quick course on IoT architecture and fundamentals such as this one from Zeolearn will give you further direction for research, applications and implementation. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 104

Survey Marketing B2B Content Marketing 104

Deirdre Breakenridge

APRIL 17, 2017

But, of course, when we get to the top of the hill, we know we will see the next mountain range ahead of us. In a rapidly changing world, if you are not going up you are likely falling behind. When you get to the top of the hill you will have an opportunity to consolidate. Listing & Search are Free. See more articles on our Insights Blog.

Measurement 247

Measurement Communications Banking Crisis Communications 247

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This year we were especially psyched to take advantage of free online courses that really upped our game. These include old standbys like Hubspot Academy, dedicated to helping PR pros make better use of content marketing, social media marketing and SEO.

YouTube 136

YouTube Training Video Survey 136

PR Fuel

JULY 12, 2020

Keep Search Engine Optimization (SEO) in Mind. Search engine optimization (SEO) is still a proven and effective form of marketing. Marketers today are in touch with how important blogs are for SEO, but press releases can be every bit as useful. Build Your Content Strategy. Research Your Target Audience.

SEO 74

SEO Engineering Web eBook 74

PR 20/20

MARCH 2, 2023

Of course, you do. Subscribers are loyal contacts that raised their hands, saying they want to read your content. They help gauge what the industry wants to read and determine if your content is getting readership ROI. Revisit your SEO strategy. Do you need more blog subscribers? The problem is that it takes time.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Cision

SEPTEMBER 26, 2016

Of course, a mean (average) is a misleading way to consider this: great headlines get tons of click-throughs and attention. Great content with a poor headline frequently gets ignored. Tools to improve your SEO. SEO tools can help you optimize for SEO without spending a lot of time and resource to do it. Conclusion.

Tools 120

Tools How To SEO Writing 120

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Seo by the Sea.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. SOCIAL SELLING SECRETS MASTERCLASS COURSE CURRICULUM. 4D Digital Social Selling Secrets Marketing Map. Digital Decode: BRAVE Online Marketing.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Cision

APRIL 18, 2017

To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned to focus on keywords your prospective clients use when researching their purchase options. It also increases your SEO and search rankings, which brings those prospects directly to you. I promise you can do it.

Exercises 198

Exercises Google Writing Blogging 198

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

The Proactive Report

APRIL 3, 2015

Search optimize all content. SEO is no longer a mysterious skill the IT or internet marketing people have. Source: 2015 Edelman Trust Barometer) Every piece of content, text, images and videos, in your newsroom must be optimized for the latest Google search algorithm. It has become a vital PR skill.

Analytics 100

Analytics Resources Video Google 100

Sword and the Script

JUNE 25, 2016

Whether in sales or marketing the moments we have to capture and hold the attention of a customer are short at best. SEOs have just 60 characters for a headline – and it’s about the same for email marketers and their subject lines. Also see: In Content Marketing, Marketers Might be Losing Their Way.

Marketing 61

Marketing Content Marketing Energy Measurement 61

Cision

NOVEMBER 7, 2016

The intent of this hierarchy is to make the content more accessible or logical to the reader. There’s conflicting evidence that headings impact SEO (Matt Cutts indicates that improper headings are interpreted as a syntax error, but that it’s not super important from Google’s perspective). Undo / Redo.

How To 308

How To Tools SEO System 308

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

PR in High Definition

DECEMBER 17, 2020

Of course, the media remains an important audience to communicate to, but comms specialists must start to look at the reputation all around them, not just in the media. Companies, and particularly in-house PR teams, are focusing less and less on traditional media coverage.

Trends 71

Trends Reputation Course Media Relations 71

ZudePR

JANUARY 21, 2016

You’re bored of reading the same old content and want some new authors. You want to learn more about digital marketing and SEO. There’s some good advice about two systems you can use to curate content: the painstaking way, and the easy way. A woman with taste in all things digital marketing and SEO.

Digg 104

Digg SEO System Reddit 104

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Educational Courses Are Lead Gen Machines. All you have to do is fill out a form.

B2B 57

B2B Content Marketing Trends Marketing 57

Sword and the Script

SEPTEMBER 6, 2016

These experiences changed the course of her career, exposed her to the BurrellesLuce clipping service as a client, and eventually led up to her employment with the company. 1) What has changed the most about PR over the course of your career? Good PR most often occurs over the course of time – it’s not a short-term deal.

Measurement 60

Measurement Course Advertising Advertising 60

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? The PRCA runs many courses on Digital Marketing at £400. The PRCA runs many courses on Digital Marketing at £400.

Energy 48

Energy Course Creativity Web 48

Contently - Strategy

SEPTEMBER 30, 2021

At the end of the course, they included an optional exam. If someone went through the course and passed the exam, they’d receive an official Inbound Certification. “At At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book.

Course 82

Course SMB B2B Analytics 82