The Proactive Report

JULY 4, 2017

Without that you don’t have a site or a blog. But you also need great quality content. Google has said that the two most important factors in search viability are quality content and the number of inbound links from other relevant websites. There are, of course, many other factors.

SEO 113

SEO Google Analysis Guidelines 113

Remote PR Jobs

SEPTEMBER 25, 2023

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO. A version of this post first appeared on the Crenshaw Communications blog. PR generates influence.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 Of course, correlation is not causation, but the circumstances are such it’s clearly more than mere coincidence.

Blogging 107

Blogging Survey B2B Analysis 107

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. Well yes and no.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Trends Report B2C 45

Contently - Strategy

JULY 27, 2021

But their secret sauce was content. They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores. It will take a lot of on-page SEO, link building, and content promotion efforts.”

Brand 119

Brand Branding Banking B2C 119

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Guest posting gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). As always here are three thought-provoking articles or blog posts we’ll worth carving out some time to read carefully. 1) 60% of People Share Links without Reading. j4V1meSZ4B.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. While social media and SEO can help, you can count on your competitors employing these same strategies.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Can people find your content?

B2B 67

B2B Measurement Blogging Community 67

Contently - Strategy

SEPTEMBER 19, 2023

But doesn’t Google already provide links to this type of content in search engine results pages (SERPs)? Perspectives results are not driven by the same factors , putting less priority on traditional SEO stalwarts like keywords and domain authority while prioritizing authenticity, personalized insight, and unique experiences in content.

Google 52

Google Strategy Reddit SEO 52

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. Unfortunately, many organizations take a “publish it and they will come” approach to their content. It also increases your SEO and search rankings, which brings those prospects directly to you. Get people to share blog posts.

Exercises 198

Exercises Google Writing Blogging 198

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

SEPTEMBER 26, 2016

Of course, a mean (average) is a misleading way to consider this: great headlines get tons of click-throughs and attention. Great content with a poor headline frequently gets ignored. For example, I’m editing this in one of the most popular blog editors: Open Live Writer. Tools to improve your SEO.

Tools 120

Tools How To SEO Writing 120

Deirdre Breakenridge

APRIL 17, 2017

But, of course, when we get to the top of the hill, we know we will see the next mountain range ahead of us. See more articles on our Insights Blog. In a rapidly changing world, if you are not going up you are likely falling behind. When you get to the top of the hill you will have an opportunity to consolidate.

Measurement 247

Measurement Communications Banking Crisis Communications 247

PR 20/20

OCTOBER 24, 2017

Do you need more blog subscribers? Of course you do. Subscribers are loyal contacts that raised their hands saying they want to read your content. They help gauge what the industry wants to read and determine if your content is getting readership ROI. >>Related Read: How Can I Generate Blog and Email Subscribers?

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 104

Survey Marketing B2B Content Marketing 104

PR Fuel

JULY 12, 2020

Keep Search Engine Optimization (SEO) in Mind. Search engine optimization (SEO) is still a proven and effective form of marketing. Marketers today are in touch with how important blogs are for SEO, but press releases can be every bit as useful. Build Your Content Strategy.

SEO 69

SEO Engineering Web eBook 69

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. SOCIAL SELLING SECRETS MASTERCLASS COURSE CURRICULUM. 4D Digital Social Selling Secrets Marketing Map. Digital Decode: BRAVE Online Marketing.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Buzzstream

MAY 15, 2024

We talk a lot about link building strategies on our blog. With the Helpful Content algorithm update , AI Overviews, and all of the other changes in the industry, I wanted to reach out to Aaron Anderson , who owns and operates a link building agency, Linkbuilder.io , that is deep in the trenches building links every day.

Google 71

Google SEO Tools Pitching 71

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? By this, I mean a frequently updated blog. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

ZudePR

JANUARY 21, 2016

You’re bored of reading the same old content and want some new authors. You want to learn more about digital marketing and SEO. There’s some good advice about two systems you can use to curate content: the painstaking way, and the easy way. I’d even started a running blog to practice. Truthfully.

Digg 104

Digg SEO System Reddit 104

PR in High Definition

DECEMBER 17, 2020

Of course, the media remains an important audience to communicate to, but comms specialists must start to look at the reputation all around them, not just in the media. For anyone who’s still new to cancel culture or wants to learn a bit more, we wrote a blog about it recently. You can read it here.

Trends 71

Trends Reputation Course Media Relations 71

Sword and the Script

MAY 11, 2019

In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. When you want to see press releases for the record, you don’t want blogs. If you want blogs, you don’t want press releases. How to Generate Media Referenceable B2B Customers with a Blog.

Study 140

Study Media Relations Media Measurement 140

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. The difference isn’t always a matter of substance; style is a reason that we are attracted to and continue to engage with content pieces. Indentation is a great way to add structure to a piece of content.

How To 308

How To Tools SEO System 308

Sword and the Script

SEPTEMBER 6, 2016

These experiences changed the course of her career, exposed her to the BurrellesLuce clipping service as a client, and eventually led up to her employment with the company. 1) What has changed the most about PR over the course of your career? Good PR most often occurs over the course of time – it’s not a short-term deal.

Measurement 60

Measurement Course Advertising Advertising 60

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Educational Courses Are Lead Gen Machines.

B2B 85

B2B Content Marketing Trends Marketing 85

PR 20/20

FEBRUARY 7, 2019

A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? The PRCA runs many courses on Digital Marketing at £400. The PRCA runs many courses on Digital Marketing at £400.

Energy 48

Energy Course Creativity Web 48

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 1) How long should a blog post be? 2) Content marketing supports lead nurturing.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Buzzstream

MAY 1, 2019

And, last but certainly not least, they can be a catalyst to successful SEO. Instead, consider these 5 ways in which video can enhance your SEO strategy and maximize your on- and off-site marketing opportunities. If you already have a blog post ranking on a specific search term, keep optimizing.

SEO 74

SEO Video Strategy YouTube 74

PeakMetrics Insights

MARCH 13, 2019

Of course, CivicFeed is on the list. Watch other nonprofit organizations work, track brand mentions, make lists of backlinks, and more with this SEO and social media tracking tool. It’s an excellent way to get marketing strategy and content ideas while keeping an eye on how organizations perform. Google Trends.

Nonprofit 40

Nonprofit Tools Strategy Google 40

ZudePR

JULY 20, 2016

8: Read Blogs I know so many people (the vast majority of the PR industry and wider society) who regard blogs as teenage scribblings. Blogs contain the latest thinking from some of the best writers and trailblazers in the world. As well as blogs. 17: Be Nice Of course, I didn’t say that to her. 9: Read Books.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Copy writing, blogging and content generation. Content creation.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. In the course of my networking this week, I’ve had a number of conversations about leads. If you enjoyed this post, you might also like: Survey Finds Tough Grades on B2B Content Marketing.

Marketing 60

Marketing B2B Local Customer Service 60