Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 2) Words matter in marketing strategies.

Writing 62

Writing B2B Analytics Reputation 62

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. LinkedIn Pulse takes your ability to promote your company’s content to a new level by sharing your knowledge in highly targeted way s. According to Morgan, his posts lead to one new client a week.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Put more succinctly, your customers know your content before they know your business.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Critical Mention

OCTOBER 25, 2021

He is left trying to write down individual tweets, which is both humorous and pathetic. But even a solution like Google Alerts, or a platform that does not provide access to all media types, is not enough in the most critical moments for a brand.

Media 162

Media Fashion Television Radio 162

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love?

Content Marketing 40

Content Marketing Community Marketing Mobile 40

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Integration with Google Analytics for referrals. Did you know?

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Louis Gordon , Director of Content & PR, Perimeter 81 .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. There will be a glut of AI-generated content as well.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

JULY 10, 2018

Pearlstein is a long-time reporter and editor turned professor says he was looking to write about “well-run company.” He found Clorox appealing because it has won some awards recently and he was “intrigued by the challenge of writing about a company in a ‘boring’ industry like consumer-packaged goods rather than tech or finance.”.

Media Relations 77

Media Relations Media Content Marketing Corporate 77

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? The 4 Engines You Need to Pull Off Content Marketing Successfully. Can you write some short ones?

Study 80

Study B2B Marketing Survey 80

Cision

MAY 2, 2016

” – Emily Bell, writing for CJR. Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google. What this media consumption shift caused is a shift in how publishers view content marketing.

Mobile 120

Mobile LinkedIn Facebook Google 120

The Resolution Blog

OCTOBER 7, 2015

Fast forward seven years, and I wish I – and the rest of the public relations industry – had taken more of an interest in the evolution of search marketing. How many PRs write blogs and truly understand how to optimise them for Search? Incidentally, for journalists, content marketing is, in many respects, the new PR.

SEO 120

SEO Engineering Content Marketing Agency 120

Critical Mention

DECEMBER 10, 2021

Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. Senior Marketing Manager, Critical Mention. Priscilla Osorio. SCHEDULE A DEMO.

Radio 116

Radio Instagram Analytics Mobile 116

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174

Pitching Journalism Video Advertising 174

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation.

Financial 79

Financial Banking Content Marketing Writing 79

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them.

Media Relations 102

Media Relations Report Industry SEO 102

Sword and the Script

JANUARY 10, 2017

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. It was interesting to see that a relatively new player like Squarespace ranked second while Blogger, which was acquired by Google in 2003, for a rumored $20 million trails further behind. WordPress the Dominate Platform.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

FEBRUARY 18, 2020

For example, in my search queries for “should you put a date on content,” just two among the top 10 results did not have a date. In fact, the top result is more than six years old at the time of this writing ( see this screenshot with the markup ). ” But Google! . Just add to the body of the blog post.”

Blogging 119

Blogging Survey Google Engineering 119

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. I have colleagues who also layer on Trello and other content management systems as well. Lines between what constitutes PR and content marketing continue to blur.

Communications 126

Communications Crisis Internal International 126

Critical Mention

NOVEMBER 9, 2018

Earned social media is particularly valuable when customers share positive sentiments about a brand or an influencer decides to share or re-tweet content. Moving towards corporate social responsibility (CSR). In 2019, we’re expecting to see a break in the downpour of highly-branded content as it transforms into more authentic content.

Trends 106

Trends Social Media YouTube Storytelling 106

Beyond PR

JULY 5, 2017

How can a brand like yours be authentic, especially in its content marketing ? . You stay true to your company values and impart them through your content. Being authentic doesn’t mean pulling crazy stunts like Burger King did recently when it hacked Google Home with its ad. But what does that actually mean? and move on.

Advertising 70

Advertising Advertising Google Content Marketing 70

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 128

Content Marketing B2B Marketing eBook 128

Sword and the Script

MAY 14, 2016

He gets most of his leads from one source: Google. What does Google want in exchange? Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers. Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.” .

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

JANUARY 13, 2014

Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing. Mark Schaefer offers insight into the future of content marketing and what you need to know to be prepared for the future.

Content Marketing 78

Content Marketing Resources Pitching Web 78

PR 20/20

OCTOBER 11, 2018

Opentopic helps discover your audiences, optimize your content and deliver transactions. CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next. automates the content marketing process and provides insights on how to generate better results from content.

Tools 71

Tools Marketing Enterprise Software 71

Waxing UnLyrical

NOVEMBER 9, 2015

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” Content Forecast Calls for Users, Search Engines, Customization, and More.

Conference 40

Conference Internal International Leadership 40

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. On Google, there are 260 million search results for “b2b technology.”

B2B 85

B2B Content Marketing Trends Marketing 85

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content. Create video tutorials.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Waxing UnLyrical

OCTOBER 5, 2015

Why: “Because storytelling is about making an emotional connection with the audience, it can be more difficult to measure the effectiveness of this,” writes Vanessa Chase as she shows us how to “know when the story that we’ve told has been effective.” ” write Karen Dietz and Lori L. ” 4.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Q&A with Google’s Avinash Kaushik: Marketing without shouting. Based in the Washington, D.C.,

Analytics 40

Analytics Interviews Google YouTube 40

Communications Conversations

APRIL 17, 2015

I realize everyone is writing about Periscope and Meerkat right now. million responses when I Google “Periscope app.” ” I realize I’m not contributing to the content marketing vortex. To the tune of 3.65 Sure, I see the upsides. Livestreaming puppies (see: Barbox).

Brand 60

Brand Branding Product Launch Video 60

Waxing UnLyrical

SEPTEMBER 21, 2015

’ It’s true for life, and true for travel,” writes Ansoo Gupta as she shares her “favorite tips for new and seasoned travelers alike that can make your solo journey a tad more comfortable and less anxiety-ridden.” ON BOARD – How To Use Board Games to Build Corporate Skills. ” 2. ” 3.

Travel 40

Travel Content Marketing Corporate Writing 40

Waxing UnLyrical

DECEMBER 14, 2015

Why: “By creating the metrics that you want rather than acquiescing to what is available, you can make your work much more effective,” writes Jim Dougherty. Words and Pictures – the Batman and Robin of Content Marketing . Twitter Facebook Google+ LinkedIn Monday Roundup: Best WUL Guest Posts of 2015.

Storytelling 0

Storytelling Video Leadership Writing 0

Sword and the Script

SEPTEMBER 19, 2017

This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. 2) Do you believe law firm marketing has become harder or easier in the last few years? It’s not harder for smart marketers. 3) Is law firm marketing different from other vertical industries? (See

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Critical Mention

SEPTEMBER 27, 2019

Promoting your site on Google Ads can be a great way to boost clicks and site traffic. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO. Priscilla Osorio.

Brand 100

Brand Branding Advertising Advertising 100

Waxing UnLyrical

MARCH 2, 2015

The No-Fluff Guide to Writing Client-Attracting Content. Why: “The BEST content is found deep within your heart and soul,” points out M. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Captivate your audience.

Web 40

Web Small Business Creativity Content Marketing 40

Waxing UnLyrical

FEBRUARY 15, 2016

Why: “Leadership is often confused with authority, but a leader can be anyone at the company — even an entry-level employee,” writes David Hassell as he shows you how to develop leadership qualities “in yourself and look for them in others.” You Don’t Have to Be a CEO to Develop Leadership Qualities.

Leadership 40

Leadership Employee Writing LinkedIn 40