Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. You can go further by analysing competitor activity and consumer discussions to see how you compare.

Strategy 370

Strategy Communications Reputation Measurement 370

Buchanan PR

APRIL 17, 2024

Competitor Analysis: Tracking competitors’ activities and comparing their online presence to gain a competitive edge. Content Strategy: Informing your content strategy by identifying the type of content that resonates most with your audience.

Social Media 91

Social Media Trends Crisis Management Tools 91

5W PR

JANUARY 3, 2024

This insight can help brands identify gaps or opportunities to differentiate themselves and their offerings. Share teasers, and behind-the-scenes content, and engage with the audience on various platforms. Content Recap Produce post-event content summarizing the brand’s CES experience.

How To 78

How To Analysis Resources Trends 78

NewsWhip

SEPTEMBER 17, 2020

As we head into election season, the top publishers are seeing increasing amounts of political content garner significant engagement. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain.

Facebook 210

Facebook Journalism Report Data 210

Prohibition

FEBRUARY 1, 2024

Gone are the days of mindless scrolling and generic content feeds. There’s been a complete shift in how we experience content online, from eerily accurate content recommendations to chatbots that answer your questions in real-time, AI is weaving its magic, reshaping the way we interact, consume information, and even create content.

Social Media 62

Social Media Trends Media Guidelines 62

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Leadership 126

Leadership Content Marketing Healthcare Google 126

NewsWhip

MARCH 17, 2022

While The Daily Wire maintained its place at the top of the Facebook rankings in February 2022, The Daily Mail significantly closed the gap on the conservative publisher. . This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain.

Facebook 78

Facebook Sports Analysis Web 78

Sword and the Script

JULY 25, 2023

A new report – Closing the CMO-CFO brand value gap in B2B – highlights this skepticism. However smart marketing and communications activities – PR, content marketing and events – that can both build and brand and drive growth are pragmatic options. It’s called goodwill.

B2B 95

B2B Brand Branding Marketing 95

Deirdre Breakenridge

APRIL 29, 2019

3) Augment media relations with content marketing. As I wrote for an IABC feature in Communication World , my epiphany with content came years ago, when a pitch I thought was timely and relevant fell on deaf ears. In other words, well-executed content marketing helps you develop an additional platform to communicate with reporters.

Survey 377

Survey Media Relations Media Ethics 377

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There are so many other thing that can tie content and PR to ROI beyond sales.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

The Proactive Report

JANUARY 18, 2016

Monitoring online conversations and content to gauge brand awareness. Filling in the gaps with relevant content. Creating a good company newsroom – with lots of content for the media and the public. Online visibility so that people looking for solutions find your website, blog and other content (SEO).

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

Monitoring online conversations and content to gauge brand awareness. Filling in the gaps with relevant content. Creating a good company newsroom – with lots of content for the media and the public. Online visibility so that people looking for solutions find your website, blog and other content (SEO).

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

Monitoring online conversations and content to gauge brand awareness. Filling in the gaps with relevant content. Creating a good company newsroom – with lots of content for the media and the public. Online visibility so that people looking for solutions find your website, blog and other content (SEO).

Digital PR 100

Digital PR SEO Analysis Analytics 100

NewsWhip

JANUARY 5, 2022

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. Other publishers closed the gap, ending the month much closer than previous months have been. Here are some of the key takeaways for this month: .

Facebook 166

Facebook Sports Analysis Web 166

Stephen Waddington

MAY 10, 2022

It’s good that Parliament is focusing attention on the burgeoning sector, however its analysis focuses on areas of risk and fails to recognise the opportunities for the influencer market to create value. Influencer content is popular among children, but advertisement regulations do not appropriately consider their developing digital literacy.

Marketing 78

Marketing Government Sports Advertising 78

Cision

SEPTEMBER 25, 2017

Pew Research published an analysis of the gap between PR and journalist income , and the relative number of PR professionals to journalists (there are a lot more of the former). Relative to Architects, these journalists use social media proportionally more to promote content than for other uses, but also engage and source content.

Journalism 258

Journalism Social Media Study Comparison 258

Contently - Strategy

MARCH 22, 2022

Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach. As a result, “SEO content” has become a synonym with pumping out repetitive, curated articles that add nothing new to the conversation. Conduct a content gap analysis.

SEO 118

SEO Strategy Brand Branding 118

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Once the communication gaps have been identified and the business need has been established the next part of the plan should focus on creating a story that will resonate with the target audience.

Analysis 95

Analysis Infographics Internal International 95

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Then, you can reach out to these sites and suggest they replace the dead links with live links to relevant content on your site.

Tools 71

Tools SEO Analysis Google 71

Cision

SEPTEMBER 14, 2017

Another key insight from the Cision Global Social Journalism Study is that 84 percent of journalists describe social media as either “important” or “very important” to the promotion and publication of their content. Fake news utilizes the same media that journalists recognize as crucial to the promotion of content.

Journalism 309

Journalism Study Social Media Resources 309

Cision

FEBRUARY 22, 2016

Today, content is flooding your audience’s inboxes, social media feeds and search engine result lists. In fact, there has been more content and data created in the last two years than in the entire history of the human race. So how do you make sense of it all – and leverage it to your brand’s advantage?

Big Data 120

Big Data Data Analysis Social Media 120

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Then, you can reach out to these sites and suggest they replace the dead links with live links to relevant content on your site.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Then, you can reach out to these sites and suggest they replace the dead links with live links to relevant content on your site.

Tools 62

Tools SEO Analysis Google 62

Flack's Revenge

AUGUST 9, 2016

Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation. Data across the Content Life Cycle. Geetu discussed the role of data in the content life cycle spanning creation, distribution and consumption.

Viral 120

Viral Data Web Trends 120

Cision

SEPTEMBER 27, 2016

However, during the debate Clinton closed that gap. Trump’s campaign has more supporters on social media, and they are more engaged in responding and sharing campaign content. Click here to book a demo to learn more about our social intelligence and analysis offerings. Between the hours of 9 p.m. EST and 11 p.m.

Social Media 120

Social Media Television Media Software 120

Barokas

SEPTEMBER 12, 2019

In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare. Doing this at scale has proven challenging for many marketing and communications professionals — with 50 percent of B2B marketers reporting that consistently producing content remains a top challenge.

Strategy 84

Strategy Case Study Energy Banking 84

Ethical Voices

AUGUST 21, 2023

The reason we ended up creating this was because there was that gap, but also because there are implications for us as providers if we don’t come together and agree what is the right kind of ethical and responsible approach to the development of AI in PR. We didn’t see a lot of guidance on that specifically.

Agency 80

Agency Publicity Ethics Analysis 80

Sword and the Script

NOVEMBER 8, 2016

It’s created a “ cut and paste ” content marketing culture. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging. It requires data, and research, and analysis. Yet the industry bows to pressure and continues to look for quick hits, the listicles, the cut and paste content.

Strategy 116

Strategy Crisis Marketing B2B 116

Shift Communications

DECEMBER 28, 2016

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Let’s take a look: PR and the Marketing Technology Skills Gap. Here’s how.

Technology 83

Technology Facebook Measurement Policies 83

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

One way to be in the public (or industry) conversation is to start it — with relevant content. It’s another strong way to share expertise, of course, but content can also run on informed opinion. Most PR plans are informed through research, even if it’s general customer information or category analysis.

B2B 147

B2B Pitching Case Study Local 147

Beyond PR

APRIL 13, 2018

Google News has its own set of computer-generated rankings based on a set of algorithms that constantly evaluate, filter and index relevant content. What’s more, internet users now have the ability to block certain content. Leaving critical gaps in coverage can have a big impact on crisis planning or campaign monitoring.

Media 73

Media Google Measurement Print 73

NewsWhip

SEPTEMBER 11, 2019

It’s important to evaluate your company and identify weak spots or gaps where potential crises could arise. If there are gaps in your plan, they’ll come to light during a practice scenario and there will be time to correct it before disaster actually strikes. Need help with crisis monitoring and analysis? million engagements.

Crisis 87

Crisis How To Crisis Management Analysis 87

Communications Conversations

DECEMBER 13, 2016

If you work in the world of social media marketing, your days are most likely filled with: Creating content. You’re so busy you rarely have more than 10 minutes to sit back and evaluate how your content has been performing and what you can do to optimize the results. Why would you complete a social content audit?

Analysis 60

Analysis Meeting Social Media Web 60

Doctor Spin

NOVEMBER 22, 2023

The study’s findings are a wake-up call to businesses and content creators, indicating that capturing and maintaining an audience’s attention is becoming more challenging. The Gutenberg Galaxy: The Making of Typographic Man (1962) is McLuhan’s mass media analysis, popularising the term global village. 2019, April 15).

eBook 52

eBook Groups Biotechnology Resources 52

Sword and the Script

DECEMBER 31, 2019

3) Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology. A survey of 210 CEOs, 1,583 PR professionals and 378 students by the Center for Public Relations at USC Annenberg reveals gaps in goals between in-house communicators and CEOs. The average blog post is more than 1,000 words and takes some 3.5

Blogging 80

Blogging Publicity Marketing Survey 80

Stephen Waddington

OCTOBER 20, 2020

Many of the companies in this analysis are the agency titans of the coming decade,” added Ingham. Tom Scott, founder, Little Mesters has built a network of freelance SEO content and PR specialists across the UK to plug gaps in agency and client teams. He’s about to make his first hire.

Agency 117

Agency SEO Groups Energy 117

NewsWhip

NOVEMBER 17, 2020

October was the final month before the presidential election, but a surprising amount of the top content did not actually have to do with the election but the deaths of some beloved celebrities. . As usual, we used our API to gather these rankings , which you can read about on our developer hub.

Facebook 88

Facebook Journalism Analysis Web 88