Consumer Reputation Strategy Viral 
NewsWhip
OCTOBER 11, 2023
In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. Let’s take a look.
Prohibition
AUGUST 19, 2021
Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.
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Buchanan PR
OCTOBER 5, 2023
A social media blackout accompanied the announcement of her 2017 album “Reputation”, which was heavily branded with snakes and other imagery related to the public argument between herself and the Kardashian clan. The following year, Swift’s “Reputation Stadium Tour garnered mass public support as she sold out stadiums across the globe.
ImPRessions - Crenshaw Communications
AUGUST 4, 2022
That’s empowering to regular consumers. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. I’ll flesh out strategies in my next post, but the steps toward cancel club redemption are similar to any reputation crisis playbook – but on steroids.
Prohibition
MAY 10, 2023
Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. Consumers are more likely to trust the opinions of fellow consumers, than they are to trust a brands marketing messages. What is user generated content?
ImPRessions - Crenshaw Communications
MAY 24, 2022
With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. A thoughtful PR strategy can align an individual – and a business – with a specific talent or competence. Think purpose-driven brand PR is for consumer sectors?
NewsWhip
FEBRUARY 28, 2023
The average consumer’s attention span is short. So, how are companies utilizing this new strategy? followers, it’s in the same viral sphere as Duolingo. Long-winded promotional copy and “swipe to learn more!” Instagram carousels lack the quick, “get to the point” advertising that so many want to see.
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