Report: Consumers say tech companies can do better on privacy and more

PR Daily

A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. A recent FleishmanHillard report about reputation management and technology highlights the struggle to maintain consumers’ trust amid data breaches, privacy concerns on social media platforms, and increased hate speech online. consumers (54%) believe the same about tech companies in the U.S.,

How to balance personalization and privacy in communications

PR Daily

Consumers want to feel that you are speaking directly to them and about the issues they face, but they are increasingly uncomfortable about company databases that mine identifying data. As technology develops and consumers change, all signs point toward personalization as the new standard of the modern brand-consumer relationship. Some call this the “privacy paradox.” The data privacy dilemma.

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How voice technology could transform PR and marketing

PR Daily

Alexa, will technology change the public relations industry? “It’s This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. After all, it’s the easiest form of human narrative, and now that technology has caught up with creativity, the sky’s the limit. Are there privacy and security issues here? The post How voice technology could transform PR and marketing appeared first on PR Daily.

Smart brands are taking privacy and security seriously—here’s what leaders are doing right

Agility PR Solutions

Over the last several years, data breaches at numerous companies such as Target and Equifax have catapulted data security and privacy to the top of consumers’ brand demands. But despite higher levels of investment in advanced cybersecurity technologies, less than 20 percent of brands and businesses are effectively stopping cyberattacks and finding and fixing breaches […].

In a pro-privacy move, Apple would limit marketers’ tracking ability

PR Daily

Advertising has allowed the internet to remain free for millions of users, but consumers have lost their taste for cookies and other behavior-monitoring tactics. Pop-up ads and auto-roll videos have given way to “tracking pixels,” which follow consumers around the internet—leading many shoppers to feel spied on. However, this technology has been an invaluable source of information for marketers looking to learn about potential buyers. Eg: Profits > Privacy.

2020’s changing attitudes on climate change, tech adoption, privacy and trust

Agility PR Solutions

It’s a new year, and a new decade—and a good time to evaluate the impact of shifting consumer attitudes. New research from first-party data and insights platform Dynata examines the opinions, attitudes and behaviors of people driving the cultural, social, economic, and technological trends that impact our daily lives, including climate change, technology adoption, and […].

Google admits ‘error’ in failing to tell consumers about Nest microphone

PR Daily

Google put a microphone in its Nest Secure hub—the control pad for its home security system—but didn’t tell consumers about it. Others worry that smart speakers, such as Google Home or Amazon’s Alexa, could spy on consumers in their homes. Now Google has to explain why it didn’t tell consumers about a microphone in one of its smart home products. Users, the company said, could now enable its virtual-assistant technology, Google Assistant.

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Privacy vs. progress: protecting users from data-gathering

Media Bullseye

Despite the potential for using data to improve PR efforts, it is important to consider the impact this information can have on the average consumer, as this gathering of data could blossom into a personal privacy issue. Mozilla’s fight for privacy. During the last several years, Mozilla has introduced features and held events that fight data gathering tactics and promote user privacy.

Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day

PR Daily

Here are today’s top stories: Zoom slammed for privacy concerns and data sharing. As the virtual conference platform’s membership and meeting numbers are sharply rising, so are privacy concerns. However, convenience doesn’t negate people’s right to privacy. Disclose how you’re using data and make sure you’re following privacy best practices before you’re forced to do so through regulations (some of you might already be, through Europe’s GDPR). Technology updates.

Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

Three question areas in particular – about goals, issues and technology – stood out to me. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it. 3) PR Technology is about Customer Experience.

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How Privacy Conscious Brands Can Gain an Edge on the Competition

Beyond PR

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm? Is Privacy Consciousness the New Corporate Social Responsibility? For today’s consumer, quite possibly.

Stressing user privacy, Apple offers a monthly news bundling service

PR Daily

Amid that context, Apple plans to offer a subscription service that would bundle many print magazines and a couple of newspapers into a single offering—all while putting a premium on user privacy. Of particular note, Apple is touting the privacy users will enjoy while browsing. It’s also part of Apple’s continued efforts to set itself apart as a tech company with a good record on privacy. The investment might be worth it for consumers, some analysts say.

6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites?

Wires and Demoing in Las Vegas: Takeaways from My First CES

The Hoffman Agency

29 years later, my interests were decidedly different (but perhaps no less geeky), as I went there for my very first Consumer Electronics Show to support our Tuya client in showing off their AI+IoT platform for smart home devices. Talk About Privacy, Security and Environmental Accountability — Now. By Matthew Burrows, Account Manager. The last time I was in Las Vegas, I was 3 years old and I won a Ninja Turtle doll from Circus Circus.

Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

Also: Coalition issues a privacy framework, TikTok faces lawsuit over data collection, tips for mining great stories within your organization, and more. Good morning, PR pros: A coalition of trade organizations and companies called Privacy for America has announced a “comprehensive new framework” proposal for privacy legislation across the United States. — Privacy for America (@privacy4america) December 3, 2019.

6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Are they really worth the data privacy trade-off? What streaming business model will consumers ultimately prefer — subscription or free and ad-supported? Yet, the technology sector — particularly the B2B tech sector — continues to do the bare minimum for bringing on underrepresented talent. Among the more interesting technologies were the drones, and not just as gimmicks this year.

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5 Reasons Tech PR Is A Different Animal

ImPRessions - Crenshaw Communications

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example.

Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Good morning, PR pros: During Advertising Week New York , Hearst’s former chief content officer, Joanna Coles, bluntly told attendees that advertisers were to blame for consumers’ aversion to ads. She later said it was because marketing and advertising pros “oversaturated” consumers. Especially in today’s climate where more and more consumers urge organizations to respond to both political and social issues, making a statement shouldn’t be tied to a marketing move.

5 Reasons Tech PR Is A Different Animal

ImPRessions - Crenshaw Communications

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes. It’s not about privacy and friends, but strutting on the world stage. Taking notes can be tedious and time-consuming, but technology might finally have an answer for tired typists. However, companies should think about privacy concerns as they plan to capture conversations from their employees and customers.

Why public relations must wake up to wearables

PR Conversations

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

The New Era of Global: What Marketers Need To Know

PR Expanded

Today, companies are compelled by their consumers to do more for society’s common good. In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves. They are offering moral leadership where regional and national governments are failing to do what their consumers want and need. They reflect the values of their consumers and use their power to act.

A new era for brand trust – how PR must adapt

PR in High Definition

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! But one consequence of GDPR is that people will become more aware of the protection of data and their privacy – which has already started to result in people losing trust in some of the major technology providers.

ICOs, the new Press Release for a Blockchain World

Flack's Revenge

ICOs (initial coin offering) tap into the excitement surrounding bitcoin and blockchain technology. Many are also excited about the potential of bitcoin to rock the world of money – and blockchain technology to revolutionize how we store and share information. It combines a so-called trust protocol and distributed ledger that can solve privacy, security, and inclusion issues. The Right Communications and Technology Stuff.

The Future of Marketing: Sara Castellanos

Shift Communications

Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. In her discussion with SHIFT VP of Marketing Technology, Christopher Penn, Sara offers these takeaways about the future of marketing: The future of the industry is technology. Further disruption in mobile technology and across industries like robotics will continue to present both challenges and opportunities for marketers.

Campaign Recap: Advertising Week 2018

5W PR

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) This has provided massive opportunities for data and measurement at scale, but has also brought privacy and regulation to the forefront. Streaming TV has personal information on the consumer, such as entertainment preference.

Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement. It’s made promises surrounding the consumer data privacy debate.

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow.

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Ad Tech PR Predictions For 2020

ImPRessions - Crenshaw Communications

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press. The issues drove headlines more broadly, across business and top-tier technology media. CCPA is the latest privacy regulation.

Talk to me

Stephen Waddington

A new report by Vixen Labs explores the adoption and use of smart speakers by UK consumers. A fifth (22%) of UK consumers have a smart speaker in the home according the Ofcom’s 2020 One Nation Report.

Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. This is the same approach, and technology, used by major media companies to write earnings reports, sports stories and election results.

What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus. Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies. Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations.

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B2B Security Vendors: Prepare for Scrutiny

Shift Communications

Public sentiment toward technology vendors is undergoing a significant shift. The shift reflects a growing skepticism in the claims technology providers make about their products and services. Currently, the skepticism is mainly focused on consumer facing vendors such as Google and Facebook. How long will it be before B2B tech vendors, especially security vendors that supply the technological underpinnings of these public companies, are subject to the same scrutiny?

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Apple’s Tim Cook slams lax U.S. data-protection laws

PR Daily

consumers. CEO Tim Cook was the messenger for Apple’s advocacy, which leant authenticity to the move, given his long history of supporting privacy. He issued his call for tighter security in a speech to the 40th International Conference of Data Protection and Privacy Commissioners. Consumers want their favorite organizations to take a stand on important issues. The speech was shared on YouTube: Apple also has a history of advocating for data privacy and protection.

Has Apple Lost Its PR Magic?

ImPRessions - Crenshaw Communications

In consumer technology, it’s the norm for sales to slow and profits to erode over time. To compound matters, Apple started 2019 with another type of stumble – in data privacy, where it has worked hard to build a reputation as a champion for consumers while Facebook suffers one scandal another over its handling of user data. Luckily for Apple, everyone was too distracted by yet another Facebook privacy scandal that the FaceTime bug had a short life.).

In earnings call, Facebook discloses $3-5B in fines—and Wall Street yawns

PR Daily

Facebook says it is preparing to pay a hefty fine to the Federal Trade Commission for privacy violations stemming from the Cambridge Analytica scandal. The company made the announcement coinciding with a positive earnings report where the company demonstrated revenue growth and promised to continue its structural reorganization towards privacy. As the Washington Post notes , the fine of that size effectively “resets the baseline for future privacy investigations.”

20 Cybersecurity Reporters To Follow On Twitter

ImPRessions - Crenshaw Communications

With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. Laura covers cybersecurity and privacy with a consumer focus at CNET. Lily is another of WIRED’s top security writers covering digital privacy, information security and hacking. He also covers a wide array of topics related to technology and government affairs.

Web Ad Blocking – is it Ethical?

PRSay

The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. The free content consumers enjoy is paid for by advertising. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. Ads do provide the consumers with valuable information.

Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash

PR Daily

The future of search might hinge on the success of voice-activated artificial intelligence, but the technology isn’t ready for the spotlight just yet. Despite the number of professionals who predict voice search will dominate in coming years, most consumers still find the technology frustrating. However, as the technology improves, consumers could greatly increase their reliance on these systems, and brands that aren’t ready for the change could be left behind.