MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. LinkedIn video? Listen To and Welcome Employees on Social. First off, brief your executive leadership on social,” says Arik.

Social Media 62

Social Media Trends Marketing Viral 62

Remote PR Jobs

SEPTEMBER 25, 2023

As consumers continue to look to social proof and opinion, influencer marketing has evolved. Brands are using influencers and other engagement tools to connect with consumers on a more personal level. As mentioned above, influencer marketing is key to being relatable to younger consumers, as is the emerging world of podcasts.

Media 100

Media Print Radio Consumer 100

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Market research is vital to understanding how target audiences consume info,” said Haworth. 3 Ways to Maintain Control of Your Corporate Social Media. Meet people where they are.

Social Media 119

Social Media Conference Media Corporate 119

PRSay

AUGUST 30, 2023

Consumers were amused by promotions such as Burger King’s Barbie burger with pink sauce, and the Barbies and Kens who started popping up on the Bumble dating app. In some industries, such as entertainment or food and beverage, consumers are aficionados whose love for the industry has enough space to hold more than one favorable brand.

Brand 132

Brand Branding Film Insurance 132

Prohibition

MAY 9, 2023

As a social media platform that has seen an unprecedented rise in popularity, TikTok has captured the attention of millions of users around the world. With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. What is Tik Tok and why is it popular?

Privacy 62

Privacy Social Media Instagram Viral 62

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. How often should you post new content on LinkedIn or other online channels? Hint: it depends if you want Facebook likes or shares).

Social Media 97

Social Media Media YouTube Facebook 97

Prohibition

SEPTEMBER 13, 2022

TikTok has truly taken the social media world by storm. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer Marketing on TikTok.

Brand 118

Brand Branding Video Social Media 118

Mindful Marketing

NOVEMBER 6, 2022

Over millennia, certain marketers have misguided consumers, whether they were ancient merchants using rigged weights and measures , snake oil salesmen pawning impotent elixirs , or auto dealers turning back odometers. Meanwhile consumers’ thresholds of tolerance get pushed higher and higher.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Buzzstream

MAY 2, 2024

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. They get a new customer from LinkedIn every single week.

Internal 118

Internal International Insurance Insurance 118

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” Twitter Google+ LinkedIn What Compels People to Share Your Content?

Viral 102

Viral Advertising Advertising Study 102

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Prohibition

JULY 21, 2023

Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. Boohoo have teamed up with Mattel to launch a clothing collection that lets consumers shop the aesthetic and create their own Barbie-core looks! million views. Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Sword and the Script

DECEMBER 10, 2019

New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

AUGUST 8, 2016

And on Facebook, this whole event that had consumed my Twitter feed didn’t exist.” So what I want to do in this post is take a look at how effectively businesses can currently reach an audience on the most popular social platforms for free, through search and through advertising. billion monthly users ( 1.13

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Waxing UnLyrical

JULY 30, 2014

The term seems to be applied as an umbrella for a range of Internet skills and tools, from social media engagement, to measuring site traffic, to content site partnerships. The great promise of social media has been to give consumers more power through connection to their favorite organizations.

Viral 100

Viral Community Nonprofit Social Media 100

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. But it’s not just the social world where video has a key presence. It has taken the world of content by storm! Stay on brand. This is really crucial!

Video 62

Video Product Launch Film Social Media 62

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social.

Advertising 62

Advertising Advertising Social Media Facebook 62

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 77

Blogging Company Engineering Airlines 77

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Rise of the social photobooth and video jukebox. When consumers become involved in games associated with companies, they become part of the company story.

Mobile 101

Mobile Community System Social Media 101

Sword and the Script

NOVEMBER 19, 2019

JC: I started my career in consumer-packaged goods. The best stories will be found, will go viral, and will be so well absorbed that the delivery matters a little less. One marketing tool you can’t live without is…(JC) social media…twitter specifically…is there a better way to get an immediate pulse of the market?

Storytelling 85

Storytelling Brand Branding Customer Service 85

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. Consider the triggers that she experienced after becoming aware of Birchbox: The boxes (and probably social posts, which Birchbox encourages) eventually triggered her to subscribe. The purchases generate points which trigger more purchases.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. manual social media searching, local news, niche publications, community events, etc., Connect with Lauren on LinkedIn or Twitter.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Beyond PR

JUNE 29, 2017

There’s no doubt the way we consume stories has changed. Is there an emotional response it invites on social media? Lastly, you should monitor what people are talking about on social media and jump on trends you can predict before anyone else sees it coming. Is the sentiment positive? What’s the next big thing?

Storytelling 73

Storytelling Data Communications Technology 73

Buzzstream

FEBRUARY 3, 2021

More recently, JBH ’s Digital PR Director Rebecca Moss shared this post on LinkedIn about one of the agency’s existing campaigns being pivoted to an angle surrounding the hit Netflix show Bridgerton. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

JUNE 28, 2013

On the different kinds of assets a company has: A3: Tangible assets less than half company value, rest= goodwill, intellectual capital, customer loyalty, consumer support, etc. Twitter Facebook Google+ LinkedIn Measuring CSR: #measurePR with John Friedman. . — John Friedman (@JohnFriedman) May 28, 2013. And of course we should!

Measurement 103

Measurement Corporate Survey Viral 103

The Resolution Blog

JANUARY 8, 2018

If only we had the perfect formula for content success… Oh wait…Content sharing and analysis heavyweights LinkedIn and BuzzSumo have just delivered it! This is big news in how your coverage is found, viewed and consumed online. If only there was a way to capture all of my social media metrics in one place… New tool tip alert!

Tools 136

Tools Publicity Measurement SEO 136

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. Paul: Have you seen changes in media consumption and behavior that’s relevant for your work?

Healthcare 78

Healthcare Storytelling Communications Local 78

The Stalwart Blog

APRIL 26, 2020

If this is your first time watching, we invite you to look out for the social media posts that we’re putting out every day announcing upcoming shows, topics, speakers, and that way, so you’ll kind of know what’s coming. If you’ve been watching any of the local media, you know that PR crises can take place.

Crisis 78

Crisis Local Facebook Social Media 78

Waxing UnLyrical

OCTOBER 24, 2012

Facebook was not initially built to monetize; it was built to go viral. Trying to add in filters and prioritize friends and new feeds on Facebook is time consuming and confusing. Path also taps into this need but the most exclusive social network is Pair where it’s just for you and your significant other. Networking.

Facebook 102

Facebook Mobile Google Viral 102

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Photoshop and crop holding images for the website and social media. This is time consuming, while doing all of the aforementioned tasks.

Pitching 164

Pitching Writing Digital PR How To 164

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Did one of your whitepapers go viral—backlinked by many notable websites? The problem?

eBook 145

eBook YouTube Video Social Media 145

Contently - Strategy

DECEMBER 1, 2021

Today, we’re talking about the advantages of reposting an article that runs on your blog or digital publication in its entirety on another platform—like Medium, LinkedIn, or even email. Depending on your industry or niche, LinkedIn can be the ideal place to repost your blog content. Or almost always, at least. Not convinced?

LinkedIn 145

LinkedIn Facebook Blogging Mobile 145

Contently - Strategy

APRIL 9, 2024

Did one of your white papers go viral or get backlinked by many notable websites? It might get you many hits today, but repurposing it to an excellent LinkedIn post a week later might not get you the same results if you had posted about it in real-time. Is there a YouTube video that garnered thousands of organic views? The best part?

eBook 52

eBook Video YouTube Blogging 52