ImPRessions - Crenshaw Communications

JUNE 20, 2019

Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. Having a PR team is like renting a team of seasoned writers, podcasters and video producers at the ready. Leadership events. Content and more content . Media training.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

MAY 18, 2018

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Brand 149

Brand Branding Storytelling B2B 149

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in. Embracing video for Hero and Hub content. The acquisition strengthened the partnership they already had on dynamic video content.

SEO 119

SEO Automotive YouTube Video 119

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As Edelman’s research shows that 60 percent of consumers are concerned about losing their jobs to the pandemic, he said. Remaining authentic.

Agency 117

Agency Crisis Communications Consumer 117

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales.

Survey 99

Survey Industry Leadership Study 99

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Ishmael's Corner

FEBRUARY 3, 2015

We are fans of SlideShare as a platform for business storytelling. While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies. In the right hands, SlideShare can become a poor man’s video. Even though both take the form of slides, each is a distinctive media type.

Social Media 60

Social Media Storytelling B2B Media 60

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. The industry is moving at rapid speed. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Flack's Revenge

FEBRUARY 3, 2021

Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. Assuming you are willing to share details, they should be woven into the messaging and storytelling. Typical tools include demos, explainer videos, analogies and metaphors.

Technology 177

Technology Comparison Case Study Privacy 177

PRSay

JULY 22, 2021

According to research from Owl Labs, a company that makes video-conferencing devices, achieving work-life balance is the main reason why people choose to work remotely. Kristin Daher is founder and chief storyteller of Powerhouse Communications in Orange County, Calif. Cohesive teams collaborate well from anywhere.

Employee 148

Employee Exercises Study Meeting 148

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 21, 2021

Video gets even bigger. Brad Marley , Chief Storyteller, Yelram Media . Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media. Enter the era of Growth PR.

Measurement 56

Measurement Storytelling Data Technology 56

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” PR and other media professionals think in terms of paid versus earned media – but consumers don’t. But what about PR?

Trends 320

Trends Mobile Twitter Consumer 320

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing.

Storytelling 88

Storytelling B2B Brand Branding 88

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. He described breaking a story about a pornographic video pirating ring. Ivan taught himself to learn to use production and video.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Communications Conversations

DECEMBER 5, 2019

Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. But one thing that ties into so many of my upcoming projects is storytelling. I am also excited to incorporate video into our work in a bigger way in 2020. I work to position our company as an employer of choice.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

AUGUST 20, 2019

She says her career aspiration, at the time, was to be a video jockey for MTV. There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. 10 Leadership Tips for 1:1 Meetings with Employees.

Employee 89

Employee Internal International Training 89

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. 100, 500, maybe 1,000? How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

MARCH 3, 2015

It points to the ability of a consumer company to collect survey feedback from 10,000 people in a month. to in-store video and eye-tracking tools. Knowing what can be automated, when judgment is required, and where to seek and place new technical talent are becoming increasingly central to effective marketing leadership.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 198

Marketing Content Marketing Data Social Media 198

Karen Freberg

NOVEMBER 4, 2018

This brought some more leadership and team work experience to the table. So, even with these three pieces of content and features (Live video, Boomerangs, etc), that’s a lot. I consumed more coffee than I have ever done for a class project over the span of this week. This is a game changer for video content.

Social Media 52

Social Media Video Conference Analytics 52

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. That’s participation marketing.”.

Brand 246

Brand Branding eBook Leadership 246

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important. Let’s face it, consumers are distracted, difficult to reach, and fickle. Building loyalty.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. This can mean digital video, creative Instagram posts, and inbound marketing techniques. More recently, we need to think like the end-user, whether a consumer or a business.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Contently - Strategy

MAY 10, 2024

Video content, and its ability to share ideas, innovations, and solutions in an engaging way has made it a valuable tool for organizations looking to stand out from competitors. Recognizing these hurdles is the first step towards overcoming them and unlocking the potential of video content to enhance thought leadership.

Leadership 98

Leadership Video B2C Interviews 98

PR 20/20

NOVEMBER 13, 2018

Video credit: YouTube. With these statistics in mind, the brand created a multi-platform campaign, including video and direct mail, geared toward encouraging girls to keep playing sports. Data storytelling is a pillar of brand trust because audiences want to see real data about real consumers. What did the campaign prove?

Brand 69

Brand Branding Sports Consumer 69

Contently - Strategy

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling.

B2C 52

B2C Case Study B2B Content Marketing 52

Beyond PR

JANUARY 18, 2018

But as consumers become fatigued with advertising and brands discover massive areas of waste in their spend , the time is ripe for communications teams to expand marketing’s focus on earned media. Banner ads, pay-per-click ads, even native advertising all served as successful means for brands to get in front of consumers.

Media 75

Media Advertising Advertising Measurement 75

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. The Advantages of Inclusive Leadership.

Leadership 62

Leadership Policies Engineering Technology 62

Communications Conversations

AUGUST 31, 2018

I saw that the Star Tribune was doing video so I asked if I could help them shape their video product. I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. Jay Olstad, senior video producer & script writer, United Health Group. It was a tough journey. A lot of things.

Media 112

Media Journalism Report Video 112

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Jeremy Porter, blacQube.

Social Media 45

Social Media Media Storytelling Local 45