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Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

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5 consumer behavior trends PR pros should know for 2021

PR Daily

As communications pros, the power of the pivot hinges on understanding our consumer. What are consumers feeling and experiencing right now, and what are they looking for, expecting from the brands they love? More than words, consumers want action.

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Why brands must focus on their relationship to consumers’ needs

PR Daily

For organizations eager to build a bond with consumers—and reap the wonderful rewards that spring from establishing genuine connections—it’s going to take a heavy investment in integrated communications. And now how they intersect in one holistic consumer-facing channel.”.

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As brands rethink Super Bowl engagement, what stands out for consumers?

PR Daily

For brands looking to grab a share of the game day spotlight, French says there is plenty of opportunity when looking at the overall consumer interest in the game, with many people still stuck at home waiting out the virus.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Since PR and journalists (as well as publishers and social platforms) are on the front lines of the war against false news, they value data-based storytelling.

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Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

We are ashamed of Newfields’ leadership and of ourselves. CRISIS LEADERSHIP NETWORK. Join Ragan’s Crisis Leadership Network to connect and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

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How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message. Here’s how to add data to your storytelling: 1. According to Edelman’s trust report , 48 percent of consumers do not believe the messages that businesses offer, especially when it comes to paid media.

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Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

PR Expanded

I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. Stop (or reduce) watching TV and be conscious of your time online to help you personally determine your consumer behavior. Leadership Mentoring PR 2.0 The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life.

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Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

PR Daily

However, retailers must listen to consumers and meet them with solutions in today’s “new normal.” CRISIS LEADERSHIP BOARD. Have your storytelling efforts shifted during COVID-19 and as your organization responds to the nationwide movement for racial equality and inclusion?

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Business leaders decry election fraud claims, consumers have more fear in 2021, and Albertson’s takes backlash from DoorDash partnership

PR Daily

Consumers have more fear heading into 2021 than they did a year ago, according to data from Edelman. See more insights on how consumers’ minds have changed after a year of crisis and disruption—and what that means for your messaging in the new year—by reading the full report.

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Increasing Your Media Coverage Through Storytelling

PRSay

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. On Jan.

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Twitter and Facebook flag Trump’s election posts, Burger King UK implores consumers to buy McDonald’s, and MeUndies apologizes for ‘Harry Potter’ collection

PR Daily

is encouraging consumers to buy from its competitor McDonald’s: We know, we never thought we’d be saying this either. CRISIS LEADERSHIP NETWORK. Hasbro is looking to appeal to adult consumers’ playful side with a new line of scented Play-Doh called “Grown Up Scents.”

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How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel.]. Data supports storytelling by bringing credibility to your PR message. Here’s how to add data to your storytelling: 1. With consumers’ continuously losing trust.

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Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media. Good morning, PR pros: During Advertising Week New York , Hearst’s former chief content officer, Joanna Coles, bluntly told attendees that advertisers were to blame for consumers’ aversion to ads. She later said it was because marketing and advertising pros “oversaturated” consumers.

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Guinness asks consumers to ‘raise each other up,’ LVMH and distilleries offer hand sanitizer, and YouTube cracks down on misinformation

PR Daily

In response, Guinness released an uplifiting message for the holiday: “When you raise a pint of Guinness, also remember to raise each other up,” Guinness said in its video, also reminding consumers that it “wasn’t going anywhere.”. These actions can increase goodwill among both employees and consumers, and bolster your reputation.

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Inside Experian’s bid to help consumers boost their credit scores

PR Daily

consumers to voluntarily add payment histories for things like their mobile phone and utility bills to their credit profile. This is particularly relevant to consumers with “thin” credit files. RELATED: Join us for our Leadership and Executive Communications Conference ]. Consistently making mobile phone or utility payments has never been a factor in determining a credit score, let alone a consumer’s being able to control the addition of that information.

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Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Also: Nissan’s leadership crisis escalates, MillerCoors wins an injunction over corn syrup messaging, and Vienna reigns as the world’s most livable city. Consumer disloyalty is the new normal. It reported : New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists. The company is facing a fresh leadership crisis after CEO Hiroto Saikawa admitted he had been overpaid.

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Snickers gobbles up a world record, Delta staff bonuses earn kudos, and Edelman reports consumer trust at all-time low

PR Daily

Many brand managers are teasing their Super Bowl ads as well, extending the life of their expensive campaigns and aiming to capture consumer attention and excitement. Edelman’s 2020 Trust Barometer revealed that consumers’ trust of organizations is at an all-time low: None of the institutions measured was considered both “competent” and “ethical.”. That lack of trust extends from consumers’ to employees’ fears.

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Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Fabricland in Ontario, Canada also mentioned social distancing, but in an effort to inspire consumers to buy its tape measures: Having trouble eye-balling the 6 foot social distancing rule? In addition to bottles for Diageo, Pulpex has set up a “partner consortium” of fast-moving consumer goods, or FMCG, businesses. It doesn’t take that long to reap the benefits of storytelling within media relations efforts, either. CRISIS LEADERSHIP BOARD.

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Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust

PR Daily

The effort is a brilliant way to support trending consumer behaviors with online platforms (shelters across the United States have reported pet adoption booms during COVID-19). In its “ Special Report: Brand Trust and the Coronavirus Pandemic ,” Edelman reported that 33% of consumers have persuaded others to stop using an organization that they felt didn’t respond appropriately during COVID-19: Image courtesy of Edelman. CRISIS LEADERSHIP BOARD.

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Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

PR Daily

Google’s efforts are an example of the virtual offerings and messages many brand managers shared for Mother’s Day, as many consumers celebrated while also sheltering in place. Rio SEO compiled results from surveys conducted by Ipsos, Nielsen, Forrester and Binary Fountain and placed them in an infographic that shows how consumer behavior has changed during COVID-19. The good news for PR and marketing pros is that only 4% of consumers think organizations should stop advertising.

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How to connect to your audience with storytelling

PR Daily

The answer: storytelling. Join Justina Chen, one of Ragan’s highest-rated speakers, in Chicago on July 23 for our Storytelling for Communicators Workshop and learn how to integrate this crucial technique into your skill set. The anatomy of inspirational thought leadership. Connect with consumers, communicate complicated messages, and strengthen the bond between your organization and your audience—all through the use and careful craftsmanship of storytelling.

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New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19

PR Daily

Deloitte’s 2020 Holiday Retail Survey revealed that more consumers than ever before are shopping online to prepare for the holidays during COVID-19. CRISIS LEADERSHIP NETWORK. Though these managers are ambitious, the career path to social media leadership roles remains unclear.

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4 ways marketers can attract new consumers

PR Daily

This younger generation of consumers is continuing to cause a massive shift in the market across all industries and sectors. That's why this ice cream company wanted to cast off its stuffy, traditional image and connect with millennials over craftsmanship and storytelling. For example, we worked with one university's leadership who wanted to reduce and manage back-office printing costs.

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FedEx takes aim at Amazon, thought leadership shows promise for B2B, and Coca-Cola defends its new brand position

PR Daily

Thought leadership” might be a hackneyed PR phrase, but there is no disputing that the tactic works. In a study, Edelman found that half of decision-makers consume thought leadership at a rate of an hour or more of reading per week. RELATED: Join us for our Leadership and Executive Communications Conference ]. Thought leadership video. Also: The top YouTube channel for 2019, how leaders can make the most of video, how much PR pros traveled in 2019, and more.

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Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

You must plan for the worst and unexpected scenarios and know how your leadership and business will respond. When crisis planning, audit past crises that have affected your company and evaluate how leadership responded at the time. As a result, consumer trust was lost.

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10 Top Media Trends for 2021

PR Daily

Consumers will need to pay for most objective content, and as many won’t, that means most will get their news from sources that follow their own political beliefs. Leadership Communications Media Relations PR Industry Storytelling Visual & Video Communications

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3 ways to make tech the good news story of 2021

PR Daily

Furthermore, CES , the annual global consumer electronics show, gave 2021 industry watchers and tech-savvy revelers a glimpse at disaster circumvention via tech. For example, smart luggage is an exciting new mass consumer product category that few are explaining well.

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How communicators can facilitate DE&I breakthroughs in 2021

PR Daily

Experts share how to make genuine progress–and become a more inclusive storyteller. Kerri Wise , VP of marketing for TrueCar , offers a reminder that consumers increasingly expect companies to comment on burgeoning social issues such as DE&I topics.

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Own Your Idea, Grow Your Audience with Storytelling [Case Study]

PR 20/20

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Thought Leadership:70+ interview and speaking requests, earned media placements, and quotes attributed to Marketing AI Institute and its thought leaders.

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5 ways you can join the fight against ‘fake news’

PR Daily

Within the PR and marcomms industry, now is the time to encourage consumers and brands to question bias rather than fact. Crisis Communications Leadership Communications PR Industry Storytelling

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Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

The framework includes provisions that protect “a vulnerable group of consumers over age 12 and under age 16,” the option for consumers to “request access to and deletion of” any personal information organizations have gathered, requirements to make organizations’ privacy policies “much easier to read and understand,” and more. The framework underscores consumers’ growing concerns over data collection and privacy, and calls are mounting for organizations to find solutions.

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A U.S. marketer’s guide to celebrating Lunar New Year

PR Daily

Content Marketing Leadership Communications Marketing Media Relations PR Industry StorytellingThe important holiday in the Asian-American community should get some attention from communicators. Here’s what should be part of your plans.

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2021 trends CMOs are watching

PR Daily

In the course of a few months in 2020 we witnessed products and services move online, employees shift to remote-working models and consumer behavior change to focus even more heavily on digital platforms and channels.

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How PR Can help shape marketing messages

PR Daily

Your PR team could run a thought leadership campaign around the benefits of wearing sustainably made products for the environment, personal health and personal finances.

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5 proven strategies for making better decisions in stressful moments

PR Daily

These crises present a unique challenge to communicators and leaders: How can we make decisions—ones that could make or break our business—when we’re consumed by what’s around us?

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21 influencers share top tips for 2021 digital marketing

PR Daily

Remember to align your values with your value, and use that as the guiding force for how you relate to consumers. We saw several brands participate in racial and social justice movements this year, and consumers will continue to hold them accountable in 2021.

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How your PR and customer service can—and must—work together

PR Daily

Don’t let this crucial consumer touchpoint be a stain on your brand’s reputation. Content Marketing COVID-19 Crisis Communications Leadership Communications PR Industry Social Media Storytelling Visual & Video Communications

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Experts criticize Cuomo’s apology, Amazon tweaks logo after comparisons to Hitler, and Twitter opens ‘Spaces’ to Android users

PR Daily

As Clubhouse is still available only to those with Apple’s iOS, Twitter’s move takes advantage of the growing trend of digital audio content, and also seeks to take advantage of an underserved consumer audience, to quickly boost its numbers. CRISIS LEADERSHIP NETWORK. consumers.

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Google says it won’t sell ads that track users’ website visits, Alamo Drafthouse files for bankruptcy, and Golden Globe Awards viewership dropped 62%

PR Daily

Hello, communicators: Strategic communicator Andy DiOrio recently shared a career tip, underlining the importance of coming up with new solutions to existing challenges: Here are today’s top stories: Google to stop tracking consumers for tailored ads. CRISIS LEADERSHIP NETWORK.

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