ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Developing stakeholder trust. We invest a lot in earned media because this is precisely how you build trust and corporate.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Think purpose-driven brand PR is for consumer sectors?

B2B 170

B2B Brand Branding Education 170

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint.

Marketing 195

Marketing Measurement Advertising Advertising 195

5W PR

OCTOBER 31, 2023

Public Relations Leadership Forum Co-sponsored by the Institute for Public Relations, PR Council, and Page Society, this intense two-day seminar is designed for mid-career communications managers at global companies and PR firms. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling. Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Executive Thought Leadership. Multimedia Development & Visual Storytelling. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

ImPRessions - Crenshaw Communications

MAY 18, 2018

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. Here are 10 possible reasons for PR outcomes that miss the mark.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. Leadership events. Award entries are expensive, time consuming, and challenging, so check out these tips for winning in our earlier post. Media training.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The power of CTV and OTT advertising was also covered as consumer adoption has grown. Savvy PR pros took advantage of the storytelling opportunities, inserting a client point of view on large issues and building thought capital to distinguish them from competitors. But what can we expect in 2020? CCPA is the latest privacy regulation.

Privacy 156

Privacy Advertising Advertising Data 156

Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. First, if you consider yourself a modern communicator, then you’re ready to (1) navigate media and build relationships through new channels, (2) you understand the shifts in consumer preferences and behavior by analyzing data, and (3) you’re continuously evolving with technology.

Communications 196

Communications Storytelling Groups Community 196

Shift Communications

FEBRUARY 1, 2022

94% of consumers said it is important that the companies they engage with have a strong purpose. It’s often a proof point of the culture and relationship between leadership and the larger teams. Proof of Brand Values. Activism, advocacy and social action were critical for 2021. Inspiring Work.

Brand 135

Brand Branding Employee Case Study 135

Cision

AUGUST 4, 2016

Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. Rather than force-feeding audiences nonstop, lackluster content, take a moment to return to Storytelling 101. Gathering consumer insights is key to ensuring relevance.

Brand 120

Brand Branding Guidelines Content Marketing 120

PRSay

NOVEMBER 1, 2023

Storytelling is at the heart of who we are, whether it’s College GameDay or PR or internal communications. But the storytelling aspect of what ESPN does — and how it can relate to PR — is finding that human element, finding a way to connect to whoever your consumer group or stakeholders are, to make that connection.

Sports 77

Sports Ethics Television Storytelling 77

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. Give our services a try.

Survey 94

Survey Industry Leadership Study 94

Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. PR Decoded.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

APRIL 21, 2015

At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. The bottom line: a growing number of consumers (read: millennials) have been conditioned on online video and now expect some type of video communications from the brands they’re vested in. Does video have any weaknesses?

Video 120

Video Brand Branding Trends 120

Cision

MAY 19, 2017

This expanded role will allow Bialek to continue leading communication strategies across the client sector, while also developing the leadership of Konnect Agency. I feel the brands that market themselves the best know what makes them unique and they let that guide their storytelling. This organic connection will help drive success.

Consumer 226

Consumer Trends Agency Pitching 226

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. The industry is moving at rapid speed. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Why Data Is Required for Storytelling.

Data 144

Data How To Storytelling Analytics 144

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Storytelling Examples Brand 48

Cision

NOVEMBER 30, 2016

Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business. I hopped the proverbial fence from journalist to vendor to work in marketing.

Software 0

Software Media Leadership Journalism 0

PRSay

JANUARY 9, 2020

However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. According to recent studies , it’s been proven that consumers feel more loyalty to brands that make a positive social impact.

Trends 157

Trends Nonprofit Consumer Newspapers 157

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” 21 at 1 p.m. ” Sign up for this free PRSA member resource here.

Enterprise 184

Enterprise Technology Tools Privacy 184

Ishmael's Corner

FEBRUARY 3, 2015

We are fans of SlideShare as a platform for business storytelling. While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies. While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies. Don’t be Dull.

Social Media 60

Social Media Storytelling Media B2B 60

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Branded content can help a company differentiate its offering through insights and thought leadership. As social platforms have exploded, many companies have turned to influencer or celebrity marketing, especially those in consumer product categories. Social responsibility programming creates its own news.

B2C 120

B2C Product Launch SEO Storytelling 120

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Some marketers even choose to ignore it because they perceive the topic to be too abstract.

Case Study 42

Case Study Storytelling Study Engineering 42

PRSay

OCTOBER 22, 2019

And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In There are three important things to remember about storytelling: Understand how stories travel. How are they consumed and by who? Synthesize the complex. Synthesize the complex. Show… then tell.

Conference 113

Conference Communications Storytelling Social Media 113

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As Edelman’s research shows that 60 percent of consumers are concerned about losing their jobs to the pandemic, he said. Remaining authentic.

Agency 95

Agency Crisis Communications Storytelling 95

PRSay

JULY 22, 2021

Kristin Daher is founder and chief storyteller of Powerhouse Communications in Orange County, Calif. The agency specializes in media and influencer relations for clients across a variety of consumer industries. Consider hosting team-building events, offsite team lunches, bonding excursions, etc. Illustration credit: piscine ].

Employee 148

Employee Exercises Study Meeting 148

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 129

Storytelling Communications Survey Case Study 129

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in. Malissa MacKenzie, director of creative services at CarMax.

SEO 103

SEO Automotive YouTube Video 103

PRSay

AUGUST 1, 2023

Or sometimes just with new leadership. Elizabeth Gardner is a health care reporter and editor who has written for numerous medical, trade and consumer outlets. [ Photo credit: rawpixcel.com ] The post Is This Tired Phrase in Your Comms DNA? What’s left after these types of changes? Or has it mutated? I get it.

Wikipedia 78

Wikipedia Corporate Leadership Consumer 78

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. PR grows more in demand. Public relations is HOT right now.

Marketing 214

Marketing Content Marketing Social Media Employee 214