The Hoffman Agency

AUGUST 10, 2023

I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship. The Hoffman Agency is all about the crossroads of storytelling and innovative tech. Deciding to focus my energy on landing a job in tech PR was an exciting moment of clarity.

Case Study 36

Case Study Storytelling Television Energy 36

MaccaPR

MARCH 12, 2019

For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic. I take it that consumer attitudes toward breast pumps today is not the same as that of their own mothers 20 to 30 years before? Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Cision

APRIL 6, 2016

In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. Employee storytelling. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

MARCH 1, 2016

In this interview, he discusses the pervasiveness of technology in PR, the necessity of collaboration with others and how to best communicate with customers. It forces you to stay on the cutting edge of modern marketing strategy and be an expert storyteller. What are some of the biggest PR challenges technology brands face?

Technology 120

Technology Industry Storytelling Strategy 120

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. We built the Institute’s readership by connecting with marketers interested in the latest marketing technology and AI.

Case Study 42

Case Study Storytelling Study Engineering 42

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

First, let’s address some common myths about public relations for technology and other startup companies. As social platforms have exploded, many companies have turned to influencer or celebrity marketing, especially those in consumer product categories. Myth: An innovative product will generate its own PR. Not necessarily.

B2C 120

B2C Product Launch SEO Storytelling 120

Solo PR Pro

OCTOBER 5, 2021

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. In 1997, when USA Today moved him from D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Shift Communications

JANUARY 27, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? We have to move past storytelling. Technology has changed. Consumers have changed. Who is Paul Roetzer?

Marketing 60

Marketing Healthcare Technology Storytelling 60

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. I’ve written everything from daily news reports, to feature-length articles, to opinion and editorial pieces, to product reviews, to interviews and profiles and so on.

Newspapers 120

Newspapers Reddit Journalism Technology 120

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

NOVEMBER 1, 2021

Automakers and their partners in the aftermarket are improving on battery technology seemingly every day and range anxiety for most EV drivers isn’t nearly what it used to be. Improving the charging experience is going to go a long way in improving the consumer EV adoption rate. Describe the craziest or most fun story you have written.

Meeting 75

Meeting Automotive Media Newspapers 75

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. Audiences have access to more information than ever before, but they don’t have an infinite capacity to consume. Consumers are sovereign.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” But I find enjoyment in testing new technologies and exploring new trends.

Crisis 0

Crisis Reputation Study Social Media 0

MaccaPR

JUNE 1, 2016

Content” has become a buzzword that, for many marketers, sounds like the magic wand to all their consumer engagement woes. Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling.

Brand 48

Brand Branding Storytelling Healthcare 48

Cision

APRIL 6, 2015

Science Friday podcasts 8-10 minute segments as evidenced by the embedded podcast: People have a limited amount of time to consume podcast content. Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.”

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI. .”

Writing 192

Writing Communications Marketing B2B 192

Beyond PR

OCTOBER 18, 2016

For consumer-facing companies this is easy: Offer free product. A technology company’s followers would love the new iWatch and a staffing agency knows their ‘soon to be interviewing’ audience could use a gift card for formal wear. You know your audience better than anyone, what do you think would really get them excited?

Twitter 40

Twitter How To Social Media Guidelines 40

Bianchi Biz Blog

MARCH 11, 2024

I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. I’m excited to see where we grow with technology across the board and how electrifying America will continue to take shape. The more people I get to interview, the merrier. What story or stories are you most proud of?

Automotive 92

Automotive Meeting Report Journalism 92

Ishmael's Corner

JUNE 8, 2015

Every field of communications, whether it pertains to film, technology, non-profits or sports, hinges on the ability of public relations and marketing to “sell” a story and idea to journalists and consumers. In public relations, this lives in the art of pitching.

Communications 60

Communications Film Guidelines Pitching 60

Deirdre Breakenridge

MARCH 14, 2018

I also host a weekly Facebook live show, Classroom Without Walls – Using Technology to Reimagine Education , because that’s how I envision the future of education. Technology has made this possible. Last year, I earned a Top Writer status in Social Media on Medium. Without an audience on the other end, you do not exist.

Education 224

Education Community Social Media Energy 224

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

DECEMBER 27, 2016

This might have been the biggest theme from 2016 interviews — if you want a journalist to respond to your PR pitches, you need to explain why the news is important and relevant. As soon as you start presuming you have every answer, you start failing your clients, consumers and audiences. Always be curious.

Pitching 211

Pitching Crisis Consumer Storytelling 211

Deirdre Breakenridge

SEPTEMBER 3, 2014

Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights. appeared first on Deirdre Breakenridge.

Communications 383

Communications Tools Google Resources 383

Waxing UnLyrical

APRIL 18, 2019

Let me tell you, friends, that with the power of social media and technology, this can be a reality. It can happen to anyone who knows how to leverage technology to their advantage. In June 2017, I decided to start a weekly Facebook livestreaming show to teach and inspire other educators to embrace digital storytelling and technology.

Community 69

Community Brand Branding Education 69

Critical Mention

MAY 8, 2018

They know storytelling can happen with just about any visual: a 6.5-second more likely to be an early adopter of technology than other generations, and 56% of millennials report that they’re usually either one of the very first to try new technology or are among the first group to try a new technology.”

Mobile 90

Mobile Education Technology Examples 90

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president.

Agency 100

Agency Advertising Advertising Twitter 100

NewsWhip

JUNE 23, 2021

Partnerships with technology | Jump to text. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. But the technology is relatively there. The technology, the operations and the culture that makes it all run. Talking Points.

Data 78

Data Media Analytics Energy 78

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Broadband internet access became a mainstream consumer proposition in 2000. Meanwhile Amazon, Facebook and Google focus on the action that a consumer takes in response to an advisement.

Media Relations 115

Media Relations Media Print Newspapers 115