Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. Agreeing to an interview and then becoming a no-show. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

JULY 19, 2016

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate.

Real Estate 120

Real Estate Agriculture Local Technology 120

Flatiron Communications

DECEMBER 22, 2020

For many, it would seem unusual, if not highly suspect, for a long-time public relations executive to opine on the state of journalism and to offer remedies for its preservation. Maybe journalism is finally on the precipe of real change? Are there signs of life in the local news ecosystem?

Journalism 41

Journalism Local Facebook Report 41

Critical Mention

APRIL 13, 2020

In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time. Please tweet them to us at @criticalmention ! Eric Lebowitz.

Media 111

Media Analytics Healthcare Crisis 111

Flatiron Communications

JANUARY 7, 2021

For many, it would seem unusual, if not highly suspect, for a long-time public relations executive to opine on the state of journalism and to offer remedies for its preservation. Maybe journalism is finally on the precipe of real change? Are there signs of life in the local news ecosystem? ” Lester Holt.

Journalism 36

Journalism Local Facebook Report 36

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire service news is typically cut-and-dried, just the facts, please, and fast!

Meeting 98

Meeting Media Print Enterprise 98

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Along this same line of thinking is consumer education. How long have you been in journalism and how did you get started? Music and cars; I suppose that sums up my journalism career! I hope the NAIAS organizers do it again!

Meeting 78

Meeting Automotive Media Technology 78

Cision

JULY 20, 2016

In this interview, Rachel discusses why you need to build trust with the media, how to create a global communications campaign and how to drive conversations on social media. You’ve helped clients land coverage in major publications, such as The New York Times, The Wall Street Journal and more. How did you get your start in PR?

Leadership 120

Leadership Local Pitching Social Media 120

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. What was behind your decision to switch from journalism to PR? How will your background in journalism help you in this new position? Want to improve your media relations?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. It is still one of the most powerful advertising platforms ever invented and continues to prove its effectiveness for just about everyone from top 100 advertisers to local mom & pop businesses. Neal: Absolutely!

How To 159

How To Facebook Social Media Advertising 159

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 88

Agency Energy Crisis Management Industry 88

Bianchi Biz Blog

MAY 3, 2021

I want a story that makes sense to the consumer, that shows them how their minivan is going to make the crazy of family life easier or how the four-wheel-drive on their SUV is going to help them make the most out of off-roading. I want a story that lets me relate a car to the consumer who might buy it. If I am not reporting, I am….

Automotive 86

Automotive Meeting Media Pitching 86

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? If you have a story you know a local editor won’t want to miss, try a call.

Pitching 82

Pitching Print Journalism Local 82

Bianchi Biz Blog

FEBRUARY 7, 2022

However, automakers have said meeting those goals will require supportive policies at the federal, state and local levels. That includes consumer incentives and additional funding for EV charging stations. How long have you been in journalism and how did you get started?

Automotive 90

Automotive Meeting Report Policies 90

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. It’s equal parts learning, networking, sharing and giving back to the community.

Technology 61

Technology Marketing Retail Interviews 61

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. It's very time-consuming, and can be emotionally draining.

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

OnePitch

APRIL 5, 2022

She’s held numerous roles with the publication since 2014 and prior to that was an investigative reporter for several local news organizations. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. . If it’s someone who would want an interview anyway, great.

Pitching 52

Pitching Interviews YouTube Journalism 52

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. News & World Report.

Strategy 60

Strategy Print Insurance Insurance 60

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

DECEMBER 2, 2016

In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring. Then, during my sophomore year I landed a PR internship with a local Boston-based firm, and the rest is history. How did you get your start in PR?

Film 120

Film Creativity Brand Branding 120

Journalistics

APRIL 17, 2013

Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. Turn around and start looking at your organization through the lens of journalism. Think Local. It’s harder and harder for local papers to survive in today’s media climate.

Brand 52

Brand Branding Media Local 52

Mora Communications

OCTOBER 13, 2017

When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall Street Journal, or their regional or local media outlets, their credibility grows by leaps and bounds. A national TV interview can be worth its weight in gold.

Advertising 40

Advertising Advertising Television Viral 40

Buzzstream

MAY 2, 2024

Find Relevant Journalists on Social Media According to Muck Rack’s State of Journalism report , X/Twitter is still the number-one place journalists go for news. Finding websites and publications and then identifying journalists can be time-consuming. For example, go to Google search and type “agriculture.com ‘Natalina Sents Bausch.’”

Digital PR 62

Digital PR Report How To Pitching 62

Stephen Waddington

MARCH 15, 2021

As a candidate, think about how you can apply curiosity at different points throughout the recruitment process; whilst job hunting, in your covering letter / email and during the interview itself. Doing this will ensure you’re researching the companies you’re looking at and this process in itself will lead you to be more curious about them.

Google 119

Google Data Government Social Media 119

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. has been exploring in her work on women in journalism. Each corporate PRCA member will be expected to engage with a local school each year. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

OCTOBER 10, 2016

But however it was – whether through a local social media event, or because we’re both connected to Johns Hopkins, or then through ColorComm – I was always impressed by her indefatigable energy and willingness to lend a hand. It really started a necessary conversation that truly amplified the voices of disgruntled consumers.

Measurement 40

Measurement Energy Retail Creativity 40

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion.

Pitching 43

Pitching Journalism Tools Agency 43

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Journalistics

FEBRUARY 25, 2013

An interesting thing happens when you do this well – you actually attract journalists and bloggers to your content, and they’ll often want to interview you or quote you in their stories (without you having to pitch them). Using the suggestion above, let the local news station know about your identify theft expert. So how can you do it?

Media Relations 52

Media Relations Media Pitching Writing 52

NewsWhip

APRIL 14, 2021

You’ve got a master’s in Journalism, a PhD in Communications with an emphasis on both Data Analysis and concentration in Risk. I think you may be the first doctorate holder in the space of communications who I’ve interviewed. I’m really excited about this conversation. Kate: Absolutely. Thanks, Kate.

Analytics 78

Analytics Data Crisis Reputation 78

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. For me, as a local government employee, there are clear political boundaries. I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship.

Communications 81

Communications How To Blogging Content Marketing 81