Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Authenticity is the currency that builds and sustains trust.

B2B 93

B2B Marketing Measurement Social Media 93

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. Industry professionals closely examine the showcased products, looking for patterns, themes, and emerging trends.

Internal 78

Internal International Retail Trade Shows 78

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 But it’s still the best automotive technology show there is.

Automotive 110

Automotive Technology Transportation Trade Shows 110

5W PR

JULY 13, 2023

Organized by the Specialty Food Association, the Fancy Food Show, is a highly anticipated trade show that brings together specialty food companies, buyers, and media outlets. In recent years, a notable cultural change has occurred among consumers with many adopting a more mindful approach to their well-being.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!

Mobile 75

Mobile Technology Automotive Trade Shows 75

Remote PR Jobs

SEPTEMBER 25, 2023

The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Pitching stories to a journalist who has nothing to do with your industry will only harm your employer or your client.

Technology 100

Technology Publicity Pitching Trade Shows 100

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. With these, you may be able to snag some major consumer media coverage, such as national network news, that your top executives would view as a CES media relations win. in person and 40.1K

Mobile 113

Mobile Technology Automotive Interviews 113

Remote PR Jobs

FEBRUARY 27, 2022

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. The hard part is over, or is it?

Writing 130

Writing How To Interviews Pitching 130

5W PR

FEBRUARY 22, 2023

It’s important to create thorough, professionally designed press releases that conform to the industry format. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. For example, always include details such as dates, locations, and contact information.

Strategy 88

Strategy Product Launch Brand Branding 88

MaccaPR

AUGUST 10, 2020

Your customers are consumed with uncertainty and, in some cases, vanishing. Mission-critical trade shows have ceased. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events?

B2B 71

B2B Interviews Crisis Trade Shows 71

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Media support also shows retail partners you will help drive their business. You’re Participating in a Trade Show. By Alise, Associate Vice President, Beauty & Wellness.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

5W PR

DECEMBER 18, 2019

It’s important to create thorough, professionally designed press releases that conform to industry format. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. Press releases were done long before the days of the internet, though now they are mostly handled online.

Strategy 133

Strategy Marketing Trade Shows Video 133

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Konnect Agency

AUGUST 2, 2022

A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry. Thought leadership is a long trusted marketing tactic used by public relations professionals and marketers to transform an individual into an industry expert.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Bianchi Biz Blog

FEBRUARY 18, 2021

To succeed in PR long term, you need to create, grow and sustain genuine relationships with the right journalists, event organizers, influencers and bloggers covering your industry. It can take time and research to unlock all the best ways to stay abreast of industry context. PR Pros are News Junkies. The same is true for PR pros.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. ” Know that you can still interest reporters once the show has started. Get some onsite industry education.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

PR 20/20

MARCH 2, 2023

They help gauge what the industry wants to read and determine if your content is getting readership ROI. In fact, a recent study found that 90% of consumers will share their email address for a small incentive, such as a discount. Choose a small prize or discount code that compliments your business, industry, or content.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

5W PR

MARCH 28, 2018

Expo West is known for showcasing innovative brands and trends across the natural, organic and health product arenas, and our consumer team was on the ground to discover them firsthand. consumer goods industry is being overturned by a new class of startups and small businesses. Scoping Out Competition. Experiential Marketing.

Retail 60

Retail Trade Shows Consumer Trends 60

Sword and the Script

JANUARY 24, 2023

Drawbacks: It’s a grind to produce content worth consuming consistently – and consistency is a requirement. Be sure to listen, engage and generally be a cheerleader for your industry. Buy reprints and hand them out at a trade show. Reach is a challenge if you don’t have an audience – and building one is hard.

Media 102

Media Advertising Advertising Print 102

Konnect Agency

NOVEMBER 23, 2021

Consumer expos, industry trade shows, and product sampling all had to make massive pivots in order to survive. Email and phone number capture will become even more important for email and SMS marketing, two channels that have some of the highest ROIs in the industry. Hybrid Events.

Trends 119

Trends Publicity Communications Marketing 119

Polaris

DECEMBER 9, 2014

According to the research, 66% of business-to-consumer (B2C) marketers rank e-newsletters as the most effective content marketing tactic. Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters. Read more here. Content Marketing'

B2C 194

B2C Content Marketing Study Trends 194

5W PR

APRIL 13, 2020

It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice. However, there’s always the possibility to buy reprints, which can be used as part of a press kit, at trade shows or even in customer mailings.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Konnect Agency

FEBRUARY 1, 2021

As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Consumers who now were spending double the time online consuming media compared to pre-COVID. New Apps: Clubhouse. By now you may have heard of Clubhouse.

Marketing 52

Marketing Instagram Facebook Consumer 52

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. Read on for their insights! They are raising the bar for authenticity in beauty and answering the needs of today’s diverse audience.

Trends 94

Trends Trade Shows Community Instagram 94

Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. Despite all the current change and disruption in the automotive industry, there are still a few things that have not changed. 5) We don’t need PR, it’s too expensive.

Automotive 68

Automotive Technology Engineering Trade Shows 68

The Hoffman Agency

MARCH 22, 2019

Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. By Ashleigh Chong, Senior Account Executive.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. The panels provide an opportunity to showcase a company’s thinking on a hot-button issue and involve other leaders in a way that advances the industry conversation.

B2B 136

B2B Leadership Trade Shows Insurance 136

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumers show loyalty to brands that over complete transparency. Meanwhile, consumers can learn more about your brand before purchasing your product or service. Radio shows. Not sure where to start?

Writing 76

Writing How To Media Guidelines 76

Business Wire

FEBRUARY 2, 2018

This means consumers will see less of an organization's content, and brands will have fewer opportunities to build deeper relationships with their customers. For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a trade show floor and more.

Facebook 178

Facebook Community Advertising Advertising 178

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. On the other end of the spectrum, Tim Burton—better known as “Shmee150”—is an auto industry influencer who commands 1 million+ Instagram followers alone. People are skeptical of promises from brands, but not friends.

Marketing 45

Marketing Trade Shows Local B2B 45

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

The Hoffman Agency

MAY 23, 2018

Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. By Ashleigh Chong, Senior Account Executive.

Trade Shows 28

Trade Shows Conference Industry Internal 28

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. Even if you’re not creating a marketing campaign on this scale, The North Face illustrates how a brand can leverage other industries to create an authentic event experience. So how do you decide whether to take a risk? Know Your Audience.

Industry 195

Industry Trade Shows Marketing Film 195

PR Fuel

JUNE 9, 2021

Consumers might turn toward your competitors instead. You can even develop lasting professional relationships with journalists in your industry. Think about how you’re disrupting or innovating the industry, too. Consumers will see the waves you’re making in the industry. Don’t let it come to that!

Small Business 64

Small Business How To Writing Conference 64

Bianchi Biz Blog

JUNE 30, 2022

With more vehicle-related companies investing in making a splash at CES, all trying to catch the eye of top journalists covering the industry, it is essential to avoid missteps in your CES planning if you want to maximize your time – and maximize what surely is a considerable investment of resources. And maybe you will! Author: Leslie Dagg.

Automotive 74

Automotive Mobile Technology Resources 74

ImPRessions - Crenshaw Communications

MARCH 31, 2017

It also helps to track important industry verticals and follow the most relevant journalists on Twitter. The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. A company anniversary, for example, can be a slam-dunk for industry press.

Airlines 120

Airlines Exercises Fashion Print 120