5W PR

FEBRUARY 22, 2023

It’s important to create thorough, professionally designed press releases that conform to the industry format. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. For example, always include details such as dates, locations, and contact information.

Strategy 88

Strategy Product Launch Brand Branding 88

Konnect Agency

AUGUST 2, 2022

A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry. Thought leadership is a long trusted marketing tactic used by public relations professionals and marketers to transform an individual into an industry expert.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Bianchi Biz Blog

FEBRUARY 18, 2021

To succeed in PR long term, you need to create, grow and sustain genuine relationships with the right journalists, event organizers, influencers and bloggers covering your industry. It can take time and research to unlock all the best ways to stay abreast of industry context. Issues and Trends are the ‘Secret Sauce’.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Konnect Agency

NOVEMBER 23, 2021

Consumer expos, industry trade shows, and product sampling all had to make massive pivots in order to survive. Email and phone number capture will become even more important for email and SMS marketing, two channels that have some of the highest ROIs in the industry. Hybrid Events. Final Thoughts.

Trends 119

Trends Publicity Communications Marketing 119

5W PR

DECEMBER 18, 2019

It’s important to create thorough, professionally designed press releases that conform to industry format. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. Press releases were done long before the days of the internet, though now they are mostly handled online.

Strategy 133

Strategy Marketing Trade Shows Video 133

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumers show loyalty to brands that over complete transparency. Meanwhile, consumers can learn more about your brand before purchasing your product or service. Radio shows. Not sure where to start?

Writing 88

Writing How To Media Guidelines 88

5W PR

APRIL 13, 2020

It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice. Furthermore, while writing the piece, it’s important to be unbiased and to avoid overtly promoting the brand itself, as editors rarely want to publish a sales pitch.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. The panels provide an opportunity to showcase a company’s thinking on a hot-button issue and involve other leaders in a way that advances the industry conversation.

B2B 136

B2B Leadership Trade Shows Insurance 136

Bianchi Biz Blog

JUNE 30, 2022

With more vehicle-related companies investing in making a splash at CES, all trying to catch the eye of top journalists covering the industry, it is essential to avoid missteps in your CES planning if you want to maximize your time – and maximize what surely is a considerable investment of resources. And maybe you will! Author: Leslie Dagg.

Automotive 74

Automotive Mobile Technology Resources 74

ImPRessions - Crenshaw Communications

MARCH 31, 2017

It also helps to track important industry verticals and follow the most relevant journalists on Twitter. The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. A company anniversary, for example, can be a slam-dunk for industry press.

Airlines 120

Airlines Exercises Fashion Print 120

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. An auto show within a consumer electronics show. Looking at the numbers.

Automotive 128

Automotive Mobile Technology Hotels 128

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. Way more than consumer electronics. continues to open up post COVID19. There’s just too much going on and too much competition.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Sword and the Script

FEBRUARY 24, 2015

Trade show conferences are a good example – attendees walk the floor with a mobile device rather than sitting down with desktops or laptop style devices. To be sure, the use of analytics is strongest among consumer-facing projects (46.9%) than it is in B2B (24.9%). CEOs Press for Marketing ROI. respondents named Apple.

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

DECEMBER 15, 2020

I look for more industries to get involved with crowd-sourced 3rd party reviews than ever before.”. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Ted Seward | Carrot Top Industries , Inc.

Marketing 168

Marketing Employee Content Marketing Training 168