Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. How can they overcome them? If I was stuck on a desert island, I’d…learn how to fish. Rapid Fire Round.

Television 120

Television Travel Tourism Pitching 120

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search?

Video 120

Video Trends YouTube Television 120

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. How did you get your start in PR? When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine.

Writing 120

Writing Engineering Journalism Analytics 120

Cision

AUGUST 18, 2015

At his upcoming free webinar, “ The Do’s and Don’t’s of Social Media ROI ,” Gary will discuss how to accurately measure your social efforts to track your performance. Your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.”.

Communications 120

Communications Social Media Television Radio 120

PR in High Definition

JANUARY 23, 2019

The consumer electronics show describes itself as ‘the global stage of innovation’, hosting businesses from around the world to show off their latest innovations. Some of these wackier novelties as well as flagship products from the likes of Sony, LG, Whirlpool and GE, reveal a very important movement towards voice-enabled technology.

Technology 48

Technology Google Television Banking 48

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Now how does the advertising industry capitalize on this new TV format?

Advertising 89

Advertising Advertising B2B Creativity 89

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. As people work from home in unprecedented numbers, more consumers will incorporate new self-care practices and cleaning into their personal spaces. What once worked was no longer applicable. Cleaning boom.

Travel 52

Travel Film Guidelines Consumer 52

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 74

Meeting Automotive Media Journalism 74

Beyond PR

JUNE 30, 2016

But many student-run broadcast media organizations engage even beyond the campus walls by partnering with community television and radio stations. When considering your communications approach with the generations that are rapidly beginning to represent a bulk of the consumer economy, don’t get stuck focusing on social media and mobile alone.

Radio 69

Radio Newspapers Print Media 69

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters.

Measurement 56

Measurement Storytelling Data Technology 56

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Newspapers 71

Newspapers Mobile Media Facebook 71

Shift Communications

SEPTEMBER 26, 2016

How might we go about investigating the ways in which people consume coffee? What do we conclude about the way people consume coffee, based on this location? If our shop had televisions, we could ensure they were tuned to a less distracting channel, such as the weather. Vice President, Marketing Technology.

Study 60

Study Examples Local Television 60

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 52

Mobile Media Newspapers Local 52

Communications Conversations

DECEMBER 5, 2019

Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. As employment brand manager, I work to share the story of why top candidates should want to work at Room & Board – by sharing the story of our people, culture, guiding principles and how we give back through community partnerships.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

MaccaPR

JUNE 1, 2016

Content” has become a buzzword that, for many marketers, sounds like the magic wand to all their consumer engagement woes. Specifically, it was shifting away from the paternalistic model of media conglomerates — whose message was 'let me help you understand what’s happening in the world' — to a much more consumer-directed model.

Brand 48

Brand Branding Storytelling Healthcare 48

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 40

Mobile Media Newspapers Local 40

Journalistics

MARCH 26, 2015

Shortly after Twitter launched in March of 2006, The American Journalism Review (AJR) published an article that referred to Twitter as “…the latest in an ever-lengthening list of overhyped technologies and cultural techno-fads stretching back to CB radio.” It’s taken DAYS for them to adopt Meerkat and Periscope.

Twitter 75

Twitter Report Journalism Video 75

Communications Conversations

JULY 18, 2019

And, in case you haven’t noticed, she’s been everywhere recently promoting her new series of online courses teaching you how to get YOUR client on TV. In fact, you’re well-known as THE person to work with if you want to get on TV and you work with a consumer brand! How have you built that reputation?

Local 94

Local Course Community Interviews 94

The Stalwart Blog

APRIL 26, 2020

Part of our goal is to bring you great content and guest speakers every day so that you can get some great ideas about how to guide your business through this alternative universe that we’re all living through. I’ve learned more about technology in the last three weeks than I’ve known in the last five years.

Crisis 78

Crisis Local Facebook Social Media 78

The Resolution Blog

JULY 30, 2019

The sports giant really knows how to rock Instagram but, in the React launch campaign, they took the visual aspect of the platform to new heights. Perhaps the most popular part of the campaign, though, was the brand’s immersive Reactland game that allowed users to create an 8-bit avatar and experience Nike’s newest sole cushioning technology.

Instagram 120

Instagram Examples Brand Branding 120

ZudePR

JUNE 6, 2016

I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology. According to Nielsen, the average American spends 158 hours each month watching television(!!). That's 1,896 hours per year. It's your choice. #10:

Writing 114

Writing Social Media SEO Blogging 114

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. My second prediction: Short.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible. Broadband internet access became a mainstream consumer proposition in 2000.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Katrina, how are you emphasizing authenticity at GE? Automobile companies (and the military) are the largest advertisers on television. What’s your advice?

Report 225

Report Media Advertising Advertising 225