Onclusive

JUNE 17, 2020

Consumers are growing tired of paid media. Your brand’s story might get told, but you won’t have control over how. Sponsored television programming and content marketing have been around for a long time and these strategies have evolved with the emergence of digital media. The idea of brands acting as publishers is nothing new.

Strategy 273

Strategy Media Television Content Marketing 273

Cision

JULY 12, 2016

Your audience is no longer consuming content in the same ways they once did. So how can you ensure you reach them? In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry.

Television 120

Television Crisis Crisis Management Fashion 120

PR Fuel

JUNE 26, 2020

If you’re new to this world, we’ve compiled this guide on how to distribute a press release. Understanding who your audience is can help with identifying what type of media they consume. Step 2: How to Distribute a Press Release. Keep the “5 Ws” in mind: who, what, when, where, why, and of course, how.

How To 52

How To Writing Guidelines Television 52

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. How to place emotional bets. Triggering the right emotional response is as important as having the right message, but how can a brand evaluate the emotional tenor of their audience?

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

JULY 17, 2017

Internet ad spend surpasses television spend. Particularly on mobile devices, consumers are still using technology to block intrusive and irrelevant ads, placing pressure on digital marketers to deliver better ad messages. PRs have long been aware that the content we create is increasingly consumed on mobile devices.

Trends 159

Trends Mobile Advertising Advertising 159

Cision

OCTOBER 2, 2017

While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English. With a population of around 57 million within the U.S., Use Mobile Destinations. 2 million households classified as Hispanic.

Community 225

Community Pinterest Mobile Television 225

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. How can they overcome them? If I was stuck on a desert island, I’d…learn how to fish. Rapid Fire Round.

Television 120

Television Travel Tourism Pitching 120

5W PR

JANUARY 17, 2020

For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. However, media impressions are not limited to television or print media. How to Talk about your Measurement Data. To get to that level, you need to work on engagement.

Measurement 78

Measurement Publicity Television Analytics 78

Cision

OCTOBER 9, 2015

In the report, Cision analyzed social media posts on forums, blogs and social networks to determine how retirees and other audiences made decisions when planning travel. In “ How to Profit from Aging Baby Boomers ,” Dave Bernard writes, “These 50-year-olds are nothing like the generations that came before them.

Travel 120

Travel Hotels Television Consumer 120

Cision

JUNE 2, 2016

Communication professionals and influencers spoke about what data is important, how to humanize data and what to do with it once you have it. Bonnie Harris, CEO of Wax Marketing, spoke about the necessity of understanding consumers’ behaviors over demographics, one of 10 topics at the conference. waxgirl333 #prsascc.

Data 120

Data Conference Measurement Pitching 120

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search?

Video 120

Video Trends YouTube Television 120

Cision

JUNE 29, 2015

Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

Cision

NOVEMBER 22, 2016

As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads. Brand evangelists can reduce what we have to spend to get the word out, and 68% of people trust reviews by other consumers , which is better than we could get doing our marketing on our own.

Marketing 120

Marketing Television Analytics Tools 120

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Now how does the advertising industry capitalize on this new TV format?

Advertising 89

Advertising Advertising B2B Creativity 89

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Knowing how to work with big data will also become more important for PR pros.

Publicity 167

Publicity Social Media Measurement Big Data 167

Maxim Behar

APRIL 6, 2023

For businesses this is important, for the consumer or participant in this market as a buyer it is twice as important. There were niches and fields for development everywhere, all it was required was to know how to work and what to do with the products you made or bought. And how to market them, naturally.

Government 52

Government Local Film Television 52

Cision

AUGUST 18, 2015

At his upcoming free webinar, “ The Do’s and Don’t’s of Social Media ROI ,” Gary will discuss how to accurately measure your social efforts to track your performance. Your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.”.

Communications 120

Communications Social Media Television Radio 120

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Government 151

Government Crisis Energy Community 151

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. How did you get your start in PR? When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine.

Writing 120

Writing Engineering Analytics Journalism 120

Ethical Voices

JANUARY 30, 2023

How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. My background is in radio and television journalism. Well, when you come from a journalism background, that’s kind of how you refer to it.

Ethics 90

Ethics Journalism Radio Television 90

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. So how do we make a great first impression with content? Virality Is M eritocratic.

Viral 120

Viral Journalism Advertising Advertising 120

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. As people work from home in unprecedented numbers, more consumers will incorporate new self-care practices and cleaning into their personal spaces. What once worked was no longer applicable. Cleaning boom.

Travel 52

Travel Film Guidelines Consumer 52

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way. This is certainly not the case today.

Pitching 150

Pitching Radio Newspapers Print 150

Critical Mention

OCTOBER 27, 2018

As for what I know will always be on my agenda no matter what, that would include setting a vision for the future, executing growth initiatives and advising clients about how to strategically spend their money and focus our time. Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends?

Interviews 79

Interviews Media Content Marketing Facebook 79

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. How do you grow a business in that position?

Technology 61

Technology Marketing Retail Interviews 61

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach.

Social Media 120

Social Media Marketing Media Study 120

ReimaginePR

MAY 30, 2015

Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. It lets a television or video outlet run your answers cutting in their anchor asking the questions. It’s essential in television show launches and, in those cases, usually beautifully designed.

Media 120

Media Video Television Print 120

Beyond PR

JUNE 30, 2016

But many student-run broadcast media organizations engage even beyond the campus walls by partnering with community television and radio stations. When considering your communications approach with the generations that are rapidly beginning to represent a bulk of the consumer economy, don’t get stuck focusing on social media and mobile alone.

Radio 69

Radio Newspapers Print Media 69

PR in High Definition

JANUARY 23, 2019

The consumer electronics show describes itself as ‘the global stage of innovation’, hosting businesses from around the world to show off their latest innovations. Amazon’s Alexa featured in cookers and Google’s virtual assistant now works with more than 1,500 devices including speakers, headphones and television sets.

Technology 48

Technology Google Television Banking 48

Shift Communications

SEPTEMBER 26, 2016

How might we go about investigating the ways in which people consume coffee? What do we conclude about the way people consume coffee, based on this location? If our shop had televisions, we could ensure they were tuned to a less distracting channel, such as the weather. Suppose we sell coffee. Ethnographic Analysis.

Study 60

Study Examples Local Television 60

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. We had phone call to discuss how to present our awards and the question was asked, if we live stream our awards ceremony, who can help?

Automotive 74

Automotive Meeting Media Journalism 74

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Newspapers 71

Newspapers Mobile Media Facebook 71

Flatiron Communications

NOVEMBER 23, 2014

She hadn’t previously worked in the business, and needed some basic pointers on how to generate media coverage for this first-of-a-kind “museum,” which was founded by CBS Television patriarch William S. Cast of “24” during The 20th Anniversary William S. Photo by Albert L. Ortega/WireImage).

Storytelling 34

Storytelling Television Radio Media 34

Beyond PR

APRIL 20, 2016

As Melissa Toso writes in How to Prove Your PR’s ROI with the Right Reporting , “Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit.”.

Report 40

Report Media Television Radio 40

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Creativity Social Media Ethics 59

Communications Conversations

DECEMBER 5, 2019

Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. As employment brand manager, I work to share the story of why top candidates should want to work at Room & Board – by sharing the story of our people, culture, guiding principles and how we give back through community partnerships.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 52

Mobile Media Newspapers Local 52