ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. The good news is — if you’re in cybersecurity and want to boost your thought leadership chops, CES offered a great newsjacking opportunity. What streaming business model will consumers ultimately prefer — subscription or free and ad-supported?

B2B 208

B2B Trends Retail Privacy 208

PRSay

APRIL 15, 2021

Consumers are increasingly looking to companies to address or even solve some of society’s most complex challenges. Now, we’re in an age of hyper-transparency and consumers are asking us to act in the common good. ” — Kevin Waetke, APR, Fellow PRSA, Associate Vice President, Corporate Marketing, Sammons Financial Group.

Company 189

Company Employee Internal International 189

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Does every startup need an outside agency?

Agency 205

Agency Pitching Internal International 205

PRSay

NOVEMBER 12, 2021

“I’m writing to executives/pharmacists/school district superintendents/telecomm engineers/financial planners. For instance, according to the world’s huge global literacy test, the Program for the International Assessment of Adult Competencies: Education: Education is the most reliable predictor of literacy, according to OECD.

Mobile 201

Mobile Education Writing Engineering 201

Reputation Us

JULY 14, 2017

Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Leadership (14.1%).

Banking 60

Banking Reputation Financial Government 60

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. There were challenges: limited client visibility and minimal access to leadership. The year was 1992. I had to pay my dues before I could express my opinions.

Financial 148

Financial Employee Leadership Training 148

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. We tracked Daily/weekly/monthly for hits whilst spotting opportunities for further PR thought leadership activities (speaking opps etc).

Measurement 136

Measurement B2B Google Financial 136

Stephen Waddington

NOVEMBER 1, 2021

Business doesn’t place a financial value on the environment, stupid In my view the root of the issue lies in the way that businesses account for their carbon usage. The Companies Act, the law that sets out corporate governance for the directors of UK companies, requires they be held accountable to shareholders for financial performance.

Government 131

Government System Crisis Corporate 131

Reputation Us

JULY 13, 2017

Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Leadership (14.1%).

Banking 60

Banking Reputation Financial Government 60

ImPRessions - Crenshaw Communications

APRIL 12, 2016

For example, a medical device client launched with a heavy b2b focus for their products and services, only to migrate a year or so later to a more consumer-oriented positioning. As with a start-up, the PR team will be looking for financial announcements, new products on the horizon, important partnerships and other hard news.

Company 120

Company Guidelines Leadership Financial 120

PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. Metrics help prove internal D&I successes.

Ethics 127

Ethics Internal International Employee 127

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. If someone doesn’t have the human, technological or financial resources to measure, then they can begin using free resources like Google. Simply begin.”

Measurement 185

Measurement Communications Analysis Data 185

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change.

Conference 66

Conference Crisis Management Survey Big Data 66

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Ethical Voices

MAY 8, 2023

And we look at your leadership and reputation. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. All of those things have an impact on the operations of my team, which then ripple out and have an impact on the financial success of my business.

Ethics 70

Ethics Training Financial Survey 70

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure. During the summer, I had the opportunity to work as a public relations intern in the clean energy space.

Agency 88

Agency Energy Crisis Management Industry 88

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Meanwhile, brands have their own networks — both internally and externally. ANALYZE performance and attribute financial impact. What’s not?

Marketing 120

Marketing Financial Strategy Analytics 120

Communications Conversations

JUNE 8, 2017

3–You also have quite the financial communications background, as you’ve spent time at Bremer Bank and Piper Jaffray, in addition to USB. What is it about financial comms that keeps you wanting more? Bank, I’m honored to work with talented bankers who are dedicated to making people’s financial dreams come true.

Banking 113

Banking Sports Financial Corporate 113

Ethical Voices

MAY 6, 2023

And we look at your leadership and reputation. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. All of those things have an impact on the operations of my team, which then ripple out and have an impact on the financial success of my business.

Ethics 52

Ethics Training Financial Survey 52

Contently - Strategy

MARCH 11, 2024

From TikTok tutorials offering snappy investment strategies to in-depth podcasts revealing the secrets of wealth management, today’s consumers have no shortage of financial content. So, what should content marketing for financial services look like in 2024? Here are her top insights. Their job was to get to know the business.

Financial 52

Financial Content Marketing Marketing How To 52

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Common reasons the agency may be to blame: Financial Instability. Financial Instability. Agency-Side Factors.

Agency 40

Agency Marketing Financial System 40

Prohibition

DECEMBER 13, 2021

This may include working with the authorities to obtain financial support, as well as taking steps to preserve the company’s reputation and business relationships. Or it could be a production, financial or management failure that causes a corporate crisis for your business. Financial crisis. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Prohibition

JANUARY 24, 2022

This is done by quickly rectifying damages and preventing further pitfalls that could lower visibility, cause significant financial damage or permanently tarnish a company’s image. This has several advantages which may eclipse all other forms of internal crisis management solutions. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.

Strategy 370

Strategy Communications Reputation Measurement 370

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Internal comms takes center comms stage in hybrid work. That’s the reason consumers and professionals are turning to online communities.

Marketing 189

Marketing Content Marketing Data Social Media 189

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. And, in assuming the role of internal chronicler, the organizational narrative can then be framed and shaped accordingly. PR-perspective mashup : internal experts.

Construction 40

Construction Internal International SEO 40

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 192

Writing Communications Marketing B2B 192

PRSay

JUNE 15, 2022

We’re a growing electorate, consumer base and employee bloc. Now: Getting your internal house in order by ensuring that you provide equal benefits, promotions, pay and opportunities to LGBTQ and other diverse employees. Now: Supporting LGBTQ organizations financially and vocally year-round. adult population does as well.

Policies 165

Policies Community Corporate Enterprise 165

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 176

Survey Marketing B2B Study 176

Melissa Agnes

MARCH 12, 2020

Everyone—and I mean everyone from world leaders, to business leaders, to those employed by those businesses, to consumers and families at home—everyone is experiencing some elements of fear right now. We must take the leadership position and let our customers know that we are putting their safety and the safety of our communities first.

Crisis 130

Crisis Crisis Management Tourism Resources 130

Practical Law Construction

JUNE 24, 2020

International construction and infrastructure supply chains are complex. There is self-evidently a role for sector leadership here. Think climate change, financial markets volatility, global recession, cyber threats, changing geopolitics. Some have proven resilient, while others have not.

Construction 98

Construction Crisis Local Government 98

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. We’ve forged strong relationships with customers in complex sectors like pharmaceuticals and financial services.) Making the most of your effort and energy.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78