Buzzstream

FEBRUARY 27, 2024

I’m specifically focusing on data-led media pitches – partly because that’s where my experience lies, but also because I feel there’s a lack of specific guidance on how to create these types of media pitches. How to Write a Media Pitch We’ve identified several segments of journalists, plus the most relevant story angle for each segment.

Pitching 83

Pitching Writing Film How To 83

Cision

AUGUST 18, 2016

But how will you send the right message if you don’t know what consumers want? Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. At Cone, my expertise in uncovering these consumer insights will further enhance the agency’s creative campaigns and initiatives.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. As people work from home in unprecedented numbers, more consumers will incorporate new self-care practices and cleaning into their personal spaces. Closures and CDC restrictions greatly impacted the film industry.

Travel 52

Travel Film Guidelines Consumer 52

Cision

APRIL 21, 2015

On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. How can you produce video for different marketing channels (desktop, mobile)? Does video have any weaknesses?

Video 120

Video Brand Branding Trends 120

ImPRessions - Crenshaw Communications

JULY 6, 2016

But today so-called “thought leadership” is also relevant to consumer product companies. Even consumer brands need to position themselves and their companies as leaders. Now the use of social or digital influencers far outstrips promotional deals with more “traditional” TV or film celebrities.

SEO 204

SEO Analytics Measurement B2B 204

Prohibition

FEBRUARY 10, 2020

Is it ‘how to’ content that can teach viewers something useful or perhaps its intention is to entertain and/or incite a certain emotion. Think about the ‘why’ as well as the ‘how’ to ensure the objective of shareability is weaved throughout each strategic stage. Our final top tip is to think like a silent film director.

Video 62

Video YouTube Social Media Storytelling 62

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. How A PR Agency Can Elevate Your Product Launch. This way, the company can work on the product development and financial pieces of the puzzle.

Product Launch 59

Product Launch Agency Consumer Film 59

Ishmael's Corner

JUNE 8, 2015

I wrote a post in April mentioning that one of our young account professionals , Melissa Lewelling , was headed to the prestigious Cannes Film Festival. Out of literally thousands of films, her film, called “More Than a Number,” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner.

Communications 60

Communications Film Guidelines Pitching 60

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. For example, let’s say we filmed a great video for a client. A big thing I’ve learned is how to really manage expectations of clients and partners.

Print 120

Print Tourism Transportation Film 120

Critical Mention

OCTOBER 3, 2018

According to an article in Forbes , Nielsen recently published its annual Global Corporate Sustainability Report , which says that 66% of consumers will choose to spend more money on a product from a sustainable brand. As a result, the film had the second biggest R-rated opening ever, behind the original Deadpool.

Film 69

Film Airlines Corporate Strategy 69

Waxing UnLyrical

DECEMBER 13, 2012

If your idea is good enough, consumers will pay in advance (but you have to give them a deal). Borrow or hire a professional camera and find someone who knows how to edit video. Draw out a storyline for your video before filming. The 5 Commandments of How to Raise $1Million on Kickstarter is a post from: Waxing UnLyrical.

How To 81

How To Banking Wireless Video 81

5W PR

FEBRUARY 22, 2023

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. More outrageous guerrilla marketing type events should, of course, also be filmed. When thinking about how to approach PR, it’s best to include as many diverse techniques as possible.

Strategy 88

Strategy Product Launch Brand Branding 88

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. How A PR Agency Can Elevate Your Product Launch. This way, the company can work on the product development and financial pieces of the puzzle.

Product Launch 52

Product Launch Agency Consumer Film 52

Maxim Behar

APRIL 6, 2023

For businesses this is important, for the consumer or participant in this market as a buyer it is twice as important. There were niches and fields for development everywhere, all it was required was to know how to work and what to do with the products you made or bought. And how to market them, naturally.

Government 52

Government Local Film Television 52

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. The process behind that is what I’ll expand on here, along with how to make sure the tactic adds bottom-line value to your activities and isn’t just a vanity play. Reddit is my platform of choice. Understand links.

SEO 71

SEO Film Reddit Video 71

Prohibition

DECEMBER 16, 2019

As more companies are looking to capitalise on the popularity of video integration, some PR agencies are using their marketing techniques to create campaign videos that encourage consumers to invest. Through preparing your required footage, you will know which shots you need to produce and how to create them when you start shooting.

Video 48

Video Film Creativity Small Business 48

5W PR

DECEMBER 18, 2019

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. More outrageous guerrilla marketing type events should, of course, also be filmed. When thinking about how to approach PR, it’s best to include as many diverse techniques as possible. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Presspage

JUNE 19, 2018

Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. This isn’t for journalists, who get captionless video, but for consumers who might have muted their devices when they auto-play. ” 7.

Automotive 117

Automotive Mobile Interviews Video 117

Cision

MAY 20, 2015

Recently, PR News Group’s Matthew Schwartz spoke on our webinar “ Film School: How to Use Video for PR ,” which discussed best practices for everything from creation and distribution to platform customization and measurement. What is its purpose and how does it help consumers? YouTube, Vimeo, etc.?

Video 120

Video YouTube Content Marketing Film 120

MaccaPR

AUGUST 26, 2015

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By

Corporate 48

Corporate Examples Storytelling Brand 48

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. This means their targets are often business press and they have to show how knowledgeable and trustworthy they are rather than being able to be quirky or cheeky. including pub owners and boosted StoreKit’s site authority.

B2B 120

B2B B2C Facebook Storytelling 120

Cision

APRIL 28, 2015

Given what we’ve been hearing about Mark Schaefer’s content shock — people consume 10 hours of content per day, which won’t change, but the Internet is expected to grow 600 percent by the year 2020 — your engine needs some high octane content just to be able to stay ahead of the increased supply. Read others’ work.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

PR 20/20

OCTOBER 4, 2018

In addition, the average respondent consumes 1.5 At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. 360 Degrees.

Video 78

Video Trends Strategy Marketing 78

Prohibition

JULY 16, 2019

The eye-catching video connected with consumers by giving them an immersive experience into the art and craft behind their bold fashion designs. The first video of the series titled, ‘How to care for your tailoring’ features two models suited by McCartney discussing the effects of global warming.

Video 63

Video Fashion Content Marketing Product Launch 63

MaccaPR

FEBRUARY 11, 2016

In 2013, the Betty Crocker brand of baking and consumer packaged foods went to the Pride festival to celebrate all families - with cupcakes, of course. From film to print and a digital hub, the “I WILL WHAT I WANT” campaign shows Misty and other inspiring female athletes tuning out society’s prejudices to reach their dreams.

Brand 48

Brand Branding Marketing Film 48

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search?

Video 120

Video Trends YouTube Television 120

Karen Freberg

MARCH 31, 2022

We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them. Social media is first and foremost social! It’s about being able to build relationships and connections on social.

Social Media 85

Social Media Industry Film Viral 85

PR in High Definition

OCTOBER 28, 2021

From a consumer-perspective, the metaverse could allow for an even better and personalised customer experience. I didn’t know how to connect with the people there. You could even have a metaverse CEO or leadership team and mould them into whoever you want them to be, regardless of who they really are on the outside.

Communications 62

Communications Wikipedia Meeting Technology 62

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content.

Video 54

Video Brand Branding Fashion 54

Waxing UnLyrical

FEBRUARY 23, 2015

have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors.

Brand 40

Brand Branding Film Web 40

PR 20/20

MARCH 17, 2016

Our consumers are demanding video content more than ever, and here are a few numbers to prove it : 100 million Internet users watch online video every day. For example, mobile videos are automatically delivered in full screen, and customers immediately understand how to react to a “play” button CTA. Enhance your social strategy.

Video 40

Video Marketing Mobile YouTube 40

Flatiron Communications

NOVEMBER 23, 2014

She hadn’t previously worked in the business, and needed some basic pointers on how to generate media coverage for this first-of-a-kind “museum,” which was founded by CBS Television patriarch William S. One day my friend invited me to attend a private screening of her “brother’s new film.”

Storytelling 34

Storytelling Television Radio Media 34

Prohibition

JUNE 22, 2023

It’s visual, it gets the consumer involved directly, it’s complete novelty – and best of all, it’s so relevant to what Disney+ was trying to promote. Heinz has created a series of five short films to showcase just how much the public love them, with the unifying tagline of ‘It has to be Heinz’. We just loved this campaign!

Film 62

Film Social Media B2C Survey 62

MaccaPR

DECEMBER 1, 2015

Without a more diverse agency creative group that understands nuances of varied consumer audiences, it’s easy to make those mistakes.’”. It’s fascinating to me that careers in advertising and PR - depicted on TV shows and in Hollywood films - are still so elusive to lower-income communities of color. Good question.

Marketing 48

Marketing Advertising Advertising Agency 48

Waxing UnLyrical

NOVEMBER 19, 2010

Tablo chose to film an episode with the TV program MBC Special, aired on October 1, as he traveled to Stanford to obtain an official transcript in person. Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media. He’d love to grab a gab on Twitter.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Buzzstream

DECEMBER 17, 2020

Film rankings by different metrics are often quite popular campaign ideas. So searching for ‘films ranked’ allows me to get an idea of what’s working and what angles I could be missing out on. It’s also super-helpful for discovering how to tailor your subject lines by mirroring their headline styles. Answer the Public.

Digital PR 161

Digital PR Tools Pitching Film 161