Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. So how do we overcome the divergence of our media exposure? Peer Groups.

Communications 206

Communications Television Transportation Study 206

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. You can easily discover and monitor broadcast coverage of your brand, or conduct market research and archive clips for future reference and use.

Tools 78

Tools Communications Pinterest Analytics 78

Cision

APRIL 29, 2015

Will the references to a company like Valeant Pharmaceuticals International Inc. Facebook sharing started picking up around lunchtime and increased steadily throughout the afternoon on April 27. The Future of Cancer: Closer to a Cure [4.26.2015] – Facebook: 1,107 and Twitter: 144. Want to win some good coverage?

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

PR in High Definition

FEBRUARY 25, 2022

Facebook has had its fair share of crises in its relatively short and troubled tenure – the most recent being revelations from whistleblower, Frances Haugen, about the company’s algorithm increasing divisiveness on the platform, as well as insider knowledge about Instagram being harmful to mental health.

Reputation 62

Reputation Exercises Employee Facebook 62

Buchanan PR

AUGUST 28, 2023

Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies. In this case, The Met used art to depict their presence on LinkedIn, Facebook, Instagram and Tinder. Jonathan W.

Social Media 82

Social Media Trends Viral Media 82

PRSay

OCTOBER 25, 2017

However, according to Pew Research Center , 65 percent of people who earn less than $30,000 are Facebook users. “If Market research is vital to understanding how target audiences consume info,” said Haworth. In corporate America, what gets measured gets funded,” said Raskopf, referring to the 3 million hits on the video.

Social Media 119

Social Media Conference Media Corporate 119

Cision

MAY 30, 2017

This means that the overwhelming majority of dissatisfied consumers stay silent and just stop giving you their money. You need to find public, online references to your company and your products or services. These software packages find and analyze tweets, Facebook posts, Yelp reviews, and the like. FIVE PERCENT!

Software 328

Software Customer Service Google Small Business 328

Cision

SEPTEMBER 20, 2017

There are also unique long-form decentralized content pieces published to sites such as Facebook Instant Articles, Apple News and LinkedIn publishing, although there isn’t a lot of data describing how much content on these sites is unique versus republished. They are on display in several indoor and outdoor locations for 100 days.

Social Media 226

Social Media Media Journalism Study 226

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

MaccaPR

JUNE 23, 2021

Here are five takeaways from the Maccabee PR agency’s recent Sharper Angle virtual event with two remarkable panelists – Leah Broeders, PR, Partnerships, Promotions and Licensing Associate Director of Post Consumer Brands and Johnna Rossbach, Senior Connected Marketing Manager with Pacific Foods. #1: 1: Leaning into the Power of PR .

Marketing 62

Marketing Retail Consumer Trends 62

Sword and the Script

SEPTEMBER 7, 2021

For your reference, Prowly is based in Warsaw, Poland and the tool is probably better in the European theater than in the U.S. The tool appears to work for Twitter, Facebook, Instagram, LinkedIn and Google. Meltwater starts at $4,000 (annually). Agility PR starts at $1,000 (annually). Propel starts at $199 (monthly, ~$1,200 annually).

Software 89

Software Print Tools SEO 89

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. Reference the episode in which it was discussed and explain what new insights or angle you’d like to talk about.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Polaris

SEPTEMBER 18, 2015

Twitter and Facebook lagged significantly behind the photo-sharing platform—engagement increased a mere 32% and 27% respectively. We’re recommending Instagram to clients more often as part of influencer outreach programs for consumer brands—and at the same time trying to determine the best approach to measure and evaluate results.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Waxing UnLyrical

MAY 13, 2019

Small businesses on the other hand, are like the local government, they’re closer to consumers. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. That is what is referred to as social listening. Guest Post by Amos Onwukwe. BlackBerry. Blockbuster.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Cision

JUNE 1, 2017

Social media marketing ad conversions, using data from Facebook, Twitter, and LInkedIn, and Google AdWords. Track the effectiveness of a community (people who comment on and share your content) by whether they’re referring business to you. For each of the four media types, there are different metrics to track. Paid Media.

Measurement 200

Measurement Analytics Google Data 200

Prohibition

NOVEMBER 6, 2021

PPC is a broad phrase that refers to the process of compensating an advertiser or website in exchange for the placement of adverts in prominent locations. In terms of social media, social PPC refers to ads that are put on social media platforms. If they click on the advertisement, Facebook will charge you a predetermined fee.

Social Media 62

Social Media Media Advertising Advertising 62

The Stalwart Blog

OCTOBER 31, 2017

I took a call yesterday from a company referred to me on a sensitive matter. For the past three weeks, the business found itself under attack by a distributor who launched a social media smear campaign purporting the unsafe state of the company’s consumer-oriented products. That’s because they waited nearly three weeks before reacting.

Crisis 60

Crisis Crisis Communications Engineering Facebook 60

Prohibition

NOVEMBER 9, 2021

These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. Hence, the popularity of paid social. What is Organic Social?

Advertising 62

Advertising Advertising Social Media Facebook 62

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Perhaps the most trending social marketing and PR tool for two-way engagement is live streaming video, which can be done on Facebook, Instagram, and even LinkedIn with YouTube. It’s all about video.

B2B 170

B2B Social Media Media Education 170

Prohibition

AUGUST 4, 2021

Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes. With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Social networks – Facebook, Twitter. Why You Need It. Competitor Analysis.

Reputation 62

Reputation Brand Branding SEO 62

PRSay

JANUARY 6, 2021

A public affairs officer for the Army did not heed this advice and took a tone-deaf approach in posting about COVID-19, using emojis when referencing death and a racial slur that joked about eating bats (in reference to a disproven theory for how the virus started). Speak a new language. Offer something of real value.

Communications 198

Communications Viral Fashion Public Affairs 198

Flack's Revenge

DECEMBER 5, 2017

I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects. As more and more content is being created, and even though Google has clamped down on a lot of the “junk content” out there, content consumers will become increasingly discriminating.

Pitching 174

Pitching Journalism Video Advertising 174

The Resolution Blog

JULY 9, 2018

Anna Hardman, Head of Consumer, Bottle PR As Anna explains, amplifying coverage is often forgotten, yet is a strategy that can dramatically increase the impact of your work. And don’t forget Facebook too if it is relevant. How about referring to coverage in any sales, onboarding or confirmation emails?

Retail 168

Retail Internal International Twitter 168

MaccaPR

SEPTEMBER 7, 2017

The simplest way to ensure that your Facebook, Snapchat, Twitter, Instagram and other social platforms are consistent with your brand is to use a voice that mirrors and amplifies your overall marketing goals. Be most appropriate for consumer brands. Below is a funny example that we love from Netflix US during the Total Solar Eclipse.

Social Media 66

Social Media Brand Branding Media 66

Shift Communications

NOVEMBER 17, 2014

While a media hit will increase a brand’s reputation and bring it top of mind for consumers, it will also increase a brand’s website traffic, SEO ranking, and a host of other measures. Google Analytics automatically separates social traffic (Facebook, Twitter, LinkedIn, etc.) Check out the chart below.

Measurement 140

Measurement Tools Analytics Data 140

Sword and the Script

MAY 21, 2019

Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction. Facebook would distribute it widely and your followers would share it with their friends. Additionally, it’s not all about Facebook anymore. BH: We’re all consumers.

B2B 82

B2B Social Media Company Marketing 82

Waxing UnLyrical

FEBRUARY 26, 2013

Facebook insists it has the answer: write better content. While drawing a conclusion about blog content sharing based upon video sharing would be a stretch, it does substantiate that consumers of digital content need variety in order to stay engaged with a piece of content. This was despite the fact that my critiques were apolitical.

Viral 102

Viral Advertising Advertising Facebook 102

PR in High Definition

DECEMBER 13, 2017

We’re sure many of you are already aware and even use the ‘save for later’ functions on Twitter, Facebook and Instagram, letting you bookmark Tweets, posts and photos to refer back to later. . Immediacy is losing its appeal and we don’t always want to be the ‘always-on’ consumer’, continually gobbling up but not processing content.

Print 48

Print Consumer Conference Video 48

Mindful Marketing

MAY 8, 2021

” GSK’s promotional mix includes several similar short spots as well as banner ads and sponsored posts on Facebook, Twitter, and YouTube. The health tips will create goodwill and trust: Consumers appreciate when companies do things for them without asking for anything in return.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. The concept has become a science of its own in recent years, frequently referred to as UX (user experience) design.

Marketing 67

Marketing Web Software Technology 67

Cision

MAY 6, 2015

It may be quantifying referred business from media placements, or email subscribers gained from social channels. You often also see referral pages on websites (for Facebook referrals as an example), which allow conversions to be tracked by channel in a. Let’s define the “perfect” PR metric, then. Conclusion.

Engineering 120

Engineering How To Measurement Analytics 120

Konnect Agency

MARCH 15, 2021

If an influencer has high followership but a low engagement rate, that is often indicative of fake followers who are referred to as bots (“robots”). Instagram, TikTok, YouTube or Facebook). With the main deliverables, keep in mind that the more elaborate or time-consuming something is to create the higher the price tag.

Instagram 52

Instagram Analytics Product Launch Retail 52

Cision

SEPTEMBER 28, 2015

A Facebook marketer may know Mari Smith or George Takei, but be less familiar with a YouTube influencer like PewDiePie or the DudeAwesome crew, or a Vine influencer like Jerry Purpdrank. “At the top of the funnel are social channels—most notably, Facebook and Twitter—that function in much the same way as a broadcast medium.

Marketing 120

Marketing Groups Journalism Social Media 120

PRSay

MARCH 23, 2018

Companies, too, have many potential allies in a crisis — including employees, industry groups, financial analysts, community and consumer advocacy groups, and think tanks. But then I heard requests I could handle: borrowing a wheelbarrow, going on a grocery run, referring a painter or bringing lunch and water for workers.

Corporate 108

Corporate Communications Crisis Management Crisis 108

Stern + Associates

FEBRUARY 17, 2014

In marketing, there’s a well known adage claiming consumers need to be exposed to a message at least seven times before it registers meaningfully. I’m referring to the seemingly endless series of television commercials for prescription medications, mainly for the treatment of chronic diseases. And it’s not necessarily a good thing.

Pharmaceuticals 71

Pharmaceuticals Television Marketing YouTube 71

Karen Freberg

JUNE 26, 2022

That made up for all of the croissants I consumed during the time I was in France, so it was a balance! This is very true, and even Ryan made a reference to Mr. Rogers – and it’s true. I definitely was able to get my steps in walking all around to get to one session to the next. Hearing from incredible speakers.

Conference 97

Conference Pinterest Hotels Nonprofit 97