PRSay

JULY 10, 2023

As consumers look for companies that share their values, brands should decide proactively how and when to speak up. For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. For communicators, there are urgent questions.

Brand 145

Brand Branding Nonprofit Government 145

Reputation Us

NOVEMBER 7, 2023

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Putting a Lock-Down on Leaks These five proactive preparation strategies can go a long way to managing the flow of information: Develop an Internal Communication Plan. Limit Disclosure.

Reputation 78

Reputation Real Estate Internal International 78

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JUNE 15, 2021

LGBTQ people are voters, employees, family members and consumers. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you. Do you have employee resource groups or other affinity organizations for diverse staff?

Employee 201

Employee Community Leadership Enterprise 201

Cision

DECEMBER 4, 2017

GitLab, a startup with $25 million in funding, got into a major PR embarrassment when one of its employees accidentally deleted client data from the primary database server. In short, Gitlab treated this disaster as an opportunity to connect with their consumers as well as employees. Communicate With Internal Stakeholders.

Crisis 271

Crisis Brand Branding How To 271

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities.

Company 189

Company Employee Internal International 189

ImPRessions - Crenshaw Communications

JULY 15, 2020

Office employees have been thrust into remote work, and many are using personal devices for business communications. Weekly posts about issues, and insights relevant to clients, customers, prospective employees, and peers is the single most powerful way to build a reputation in sync with business or professional goals. True enough.

Reputation 221

Reputation How To SEO Guidelines 221

PRSay

AUGUST 25, 2020

Finzel, who helped launch FH Out Front in 2004, the first global LGBTQ communications practice within an international PR firm, said that recent marches for “Black trans lives matter” have been “life-affirming.”. Consumers are taking the initiative to learn and they no longer give brands a pass for anti-LGBTQ practices, he said.

Community 189

Community Brand Branding Resources 189

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Improve internal communications. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

They quickly adjusted their projections and looked forward to four years of deregulation and business-friendly policies. Smart advocates know their own audiences and what matters to them, and they identify internal and external champions for the positions they articulate. No one does this better than a corporate CEO.

Corporate 149

Corporate Policies Privacy Construction 149

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

Big consumer names tend to be particular targets of such protests, which is probably why Keurig attracted more calls to drop Hannity than less well known advertisers. Have a clear advertising policy. Boycotts are the new brunch among the politically active, so major advertisers should decide in advance what their policies are.

Brand 136

Brand Branding Advertising Advertising 136

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More internal comms. More internal comms. Old and new tasks.

Communications 122

Communications Crisis Internal International 122

The Hoffman Agency

FEBRUARY 14, 2024

The perception gap between local teams and global headquarters is deepening, influenced by factors such as historical legacy, the role of media and policies of other countries. Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience.

Local 36

Local Government Banking Policies 36

5W PR

FEBRUARY 8, 2021

The latter may be expansive for some brands but will be an invaluable bridge in answering many consumer questions. Not only should the strategy embody customer service but also a focus on a well-rounded one, including the brand, its products, both internal and external processes, procedures, policies, distribution and fulfilment.

Customer Service 88

Customer Service Policies Analysis Training 88

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive 78

Automotive Mobile Technology Transportation 78

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Market research is vital to understanding how target audiences consume info,” said Haworth. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D.

Social Media 119

Social Media Conference Media Corporate 119

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Even for those favoring a tighter refugee policy, the execution of the ban, stranding travelers and causing confusion at airports and among government agencies, left a lot to be desired. Social and media channels were blazing with backlash following the president’s executive order restricting travel to the U.S.

Brand 120

Brand Branding Travel Policies 120

Stern + Associates

JANUARY 6, 2022

MIT marketing strategist Renee Richardson Gosline teaches leaders in every sector how to leverage AI to build authentic connections with a wide range of consumers. While it all seems ingenious, most technology developers are unaware of the biases their employees build into programs. Everything is smart these days. Smart apps.

Leadership 62

Leadership Policies Engineering Technology 62

Doctor Spin

FEBRUARY 14, 2024

The focus is on creating compelling messages that encourage consumers to purchase. Marketing: Marketing primarily involves one-way communication from the brand to the consumer, influencing purchasing decisions. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. Security policies and controls.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

This happens with B2B companies whose customers and stakeholders are other businesses and governmental organizations, not consumers. ” Yet the rebuttal was swiftly challenged by ProPublica, which produced evidence from McKinsey powerpoint presentations that was presumably obtained from employees. But there’s no excuse.

Real Estate 156

Real Estate Reputation System Sports 156

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Google+ will close to consumers on 2 April. Employees have the potential to be the most powerful advocates for an organisation.

Tools 69

Tools Insurance Insurance Handbook 69

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” link] Confirmation bias in media reporting can perpetuate stereotypes and misinformation, influencing public opinion and policy decisions based on incomplete or skewed information.

Media 52

Media eBook Viral Construction 52

Cision

SEPTEMBER 30, 2015

In December, 2014, the European Union added a requirement for large enterprises (of 500 employees or more) to provide non-financial reports on board diversity, environmental impact, human rights and related corporate social responsibility matters, giving member nations two years to apply the ruling on a national basis.

Media Relations 120

Media Relations Trends Media Corporate 120

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Managers and supervisors. Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

5W PR

DECEMBER 18, 2018

Part of the challenge is that customers have greater and greater direct contact with brands, particularly direct-to-consumer brands. That could involve self-reflection about some of their policies, internal complaints on employee conduct, or the right person to speak publicly on a given topic.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. Most of them are using AI for some internal work.

Communications 40

Communications Marketing Technology Data 40

Shift Communications

AUGUST 18, 2015

My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). I like learning about businesses and their products, understanding business pain points and considering the myriad of variables that can affect a business’s success (technological trends, geopolitics, policy, financial turmoil, etc.).

Groups 60

Groups B2B Employee Policies 60

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. One of the issues that’s been consuming business are the ethics of AI.

Ethics 70

Ethics Training Financial Survey 70

Maxim Behar

FEBRUARY 19, 2024

It was with Mr. Behar and M3 Communications Group that we organized the events "Recharge Your Career" and the international forum "Be Renewable" last year. On the other hand, however, it makes the lives of their employees, workers, businesses, and industries much more meaningful and pleasant, I would say, for society. Maxim Behar.

Energy 59

Energy Communications System Hotels 59

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. One of the issues that’s been consuming business are the ethics of AI.

Ethics 52

Ethics Training Financial Survey 52

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. Explain what makes fama PR different and how do you attract employees? Everything from the deeply technical to those focused on selling to consumers.

Marketing 50

Marketing Wireless Software Journalism 50

Prohibition

DECEMBER 13, 2021

This crisis plan should be based on a comprehensive business risk assessment and should be aligned with the business strategy and other company policies. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. A crisis plan should be developed and implemented immediately.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Prohibition

JANUARY 7, 2022

According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Personnel matters. Natural disasters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

JULY 15, 2015

A few years back, there were communicators who were so focused on the present, they weren’t heeding those speaking about the importance of communications measurement, the impact of mobile communications and mobile marketing, or the value of creating content that consumers wished to upload and share. But it all starts with listening.

Communications 40

Communications Leadership Mobile Policies 40