5W PR

AUGUST 22, 2017

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. The FTC’s mission is to protect consumers from unfair or misleading acts in commerce. These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

Cision

AUGUST 4, 2016

Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. Set voice guidelines for anyone contributing to your content marketing strategy by thinking of a few adjectives that describe your brand. Gathering consumer insights is key to ensuring relevance.

Brand 120

Brand Branding Guidelines Storytelling 120

5W PR

AUGUST 12, 2020

Or, perhaps a healthcare firm has decided to switch to remote work for several employees. Adopt content formats that employees can relate to. More important in times of crisis is whether employees read and engage with content produced by a company’s communication team. Allow employees to ask questions.

Healthcare 88

Healthcare Strategy Communications Policies 88

5W PR

JULY 15, 2020

Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • By including sponsorship guidelines for influencers, etc., The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

Landis PR

MAY 9, 2022

Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Assess and Prepare Internal and External Communications: The crisis impacts internal audiences, e.g., employees, and external audiences, e.g., consumers and the press, differently. Photo courtesy of Pexels.

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

PR Fuel

AUGUST 5, 2021

The next time a consumer needs your product or service, they’ll recall seeing your release. It’s important to make sure you’re following the proper press release guidelines, though. Before rushing to follow the rest of these press release guidelines, take a moment to consider why you’re creating one.

Guidelines 105

Guidelines Writing Examples Content Marketing 105

The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

Newsfile

OCTOBER 24, 2023

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Online reviews help consumers that are shopping around and searching for the best products.

Communications 52

Communications How To Corporate Training 52

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

JULY 12, 2017

When an issue fuels consumer anger or public debate, it should be avoided at all costs. A study by SSRS in collaboration with the 4A’s found that 58 percent of consumers dislike when brands get political. A YouGov survey suggests that that when consumers drop a brand due to bad PR, as many as two-thirds never return to it.

Brand 174

Brand Branding Fashion Advertising 174

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumers show loyalty to brands that over complete transparency. Meanwhile, consumers can learn more about your brand before purchasing your product or service. Each publication will have its own submission guidelines.

Writing 76

Writing How To Media Guidelines 76

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Rapid Fire Round: If I could change one law, it would be ….

Healthcare 266

Healthcare Analytics Agency Trends 266

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. As people work from home in unprecedented numbers, more consumers will incorporate new self-care practices and cleaning into their personal spaces. What once worked was no longer applicable. Cleaning boom.

Travel 52

Travel Film Guidelines Consumer 52

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Old and new tasks. More strategic questions arise due to changes in technology.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Happy employees are the ultimate growth driver. B2B prospects consume 11 or more pieces of vendor content. Social media statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. When I began, I had no idea what to expect.

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

DECEMBER 26, 2017

More than half of consumers – 57% – say they buy or boycott brands based on the brand’s stance on a social or political issue…Additionally, 65% of ‘belief-driven’ buyers will not buy a brand if it stays silent on an issue they feel that it has an obligation to formally address.”. 19) Employees have huge impact on social sharing.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Konnect Agency

MARCH 31, 2020

. #2 Be Prepared: It is an uncertain time and some brands are finding themselves in uncharted territory, often not knowing how to positions themselves to their consumers and the industry regarding what is happening in the world. Stick to your brand’s area of expertise and do not deviate from that.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Sword and the Script

MARCH 11, 2017

See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. So, the FTC stepped in with regulations to protect consumers. 2) Is your brand investing in the right content?

Tools 67

Tools Marketing Advertising Advertising 67

Burrelles Fresh Ideas

MAY 9, 2023

Consumers engage with companies or brands in many different ways—across multiple platforms and channels. In 2010, AMEC developed the ‘ Barcelona Principles ,’ a best-practice guideline to measure how well PR efforts are working. It’s not enough to just count what’s easy to count; you must measure what really matters.

Measurement 40

Measurement Comparison Advertising Advertising 40

Konnect Agency

JUNE 18, 2020

As more states and counties enter their COVID-19 phased re-opening plans, it’s no secret that some consumers are ready to get back to some form of “normal.” Are you interested in seeing a list of new precautions and sanitization guidelines displayed in our store/business? Is there anything else you’d like to share with us?

Survey 40

Survey Local Training Guidelines 40

PR in High Definition

FEBRUARY 17, 2017

However, if these movements aren’t tied to any concrete brand values, savvy consumers and media will soon realise that your brand’s public displays of social responsibility or political involvement are only masking a communications and marketing strategy designed to help sell. This happened with Wrigley. In September, Trump Jr.

Strategy 72

Strategy Brand Branding Employee 72

Shift Communications

AUGUST 16, 2016

You may not think your tech startup is very similar to an established consumer restaurant, for example, and looking at operational procedures, you’re probably right. Social media crisis guidelines should be included as well. Across all areas of business, there are a few must-haves when it comes to your company’s PR plan.

Company 60

Company Guidelines Crisis Measurement 60

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” The logic and guidelines become taken for granted, often institutionalized, and inform social interaction. Source: Digital Journalism 1 Ling, R. Oxford Reference.

Media 52

Media eBook Viral Construction 52

MaccaPR

FEBRUARY 19, 2018

No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY. A final lesson for our MaccaPR blog readers?

Instagram 98

Instagram Crisis Local Privacy 98

Melissa Agnes

APRIL 16, 2018

When a conversation starts, following your guidelines is the key. For example, your head of HR may be worried about workplace violence or employee misconduct, while your Chief Information Officer will be thinking more about cybersecurity threats. But the starting point seems to be so difficult to reach! This struggle is real.

Internal 133

Internal International Crisis Exercises 133

Prohibition

JANUARY 17, 2022

Set network-specific guidelines for communicating on social channels (since you’ll have different content and format considerations for each). Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees. Keep your employees and other stakeholders safe during a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

MAY 28, 2015

The piece quoted NASA spokeswoman Jennifer Knotts as insisting that no NASA employees (including any astronauts) actually appeared in the Hyundai video. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly.

Film 48

Film Marketing YouTube Advertising 48

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. From helping communicate “the move” – when Sleep Number’s corporate employees moved from their Plymouth HQs to downtown Minneapolis – to hosting IG-live sessions at the Super Bowl, Jordan is building a great foundation for a well-rounded comms career.

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

JANUARY 7, 2022

According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Personnel matters. Natural disasters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

MaccaPR

OCTOBER 17, 2016

According to its website, “b y using the GRI G4 Guidelines (which will soon transition to GRI Sustainability Reporting Standards – GRI Standards, for short), reporting organizations disclose their most critical impacts – be they positive or negative – on the environment, society and the economy. You’re done, right?

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

David PR Group

APRIL 8, 2016

Through its own surveys, TripAdvisor has learned that this validates the position of the business in the eyes of the consumer. According to Payea, content integrity is a top priority for the company and the site has several hundred employees who are dedicated to this concern. Travelers want to see recent information and fresh content.

Reputation 40

Reputation Hotels Travel Survey 40