Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Consumers have reacted by shifting their focus more toward information than commercialism. They need to be educated, entertained and enlightened. People need more right now.

Crisis 464

Crisis Publicity Exercises Trends 464

Stern + Associates

FEBRUARY 16, 2023

The content should educate and inform to position your business and its executives as a go-to source for decision-makers. While email frequency can vary depending on the type of business—business-to-consumer (B2C) or business-to-business (B2B)—one to two thought leadership-driven newsletters per month is a good place to start.

B2C 103

B2C Leadership B2B Education 103

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Yet the need here is not mere public relations messaging, but leadership and action. According to Fleishman Hilliard’s Authenticity Report , consumers care most about issues like affordable healthcare and education. ” 2020 Brings A Leadership Test. Leadership is hard to define, except when it’s absent.

Leadership 156

Leadership Corporate Energy Government 156

PRSay

JULY 10, 2023

As consumers look for companies that share their values, brands should decide proactively how and when to speak up. According to a 2021 Deloitte survey , quality and price remain two of the top-three purchasing criteria for consumers, cited 86% and 61% of the time, respectively. For communicators, there are urgent questions.

Brand 145

Brand Branding Nonprofit Government 145

Landis PR

JANUARY 30, 2024

There’s a need for education when discussing how PR can drive revenue. With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

PRSay

NOVEMBER 1, 2021

Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand. But how [consumers] come to the digital storefront is around creative-messaging strategy, positioning strategy.

Wireless 78

Wireless Consumer Creativity Marketing 78

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Thought leadership events keep on giving. Influencer content isn’t just for consumer brands. We’ve had stellar success using influential experts for customer education events (often with media participation), sponsored surveys or research reports, or top-shelf white paper content.

Case Study 390

Case Study B2B Study Interviews 390

PRSay

APRIL 9, 2024

Our vision is to create a movement that changes human behavior, not dissimilar to the Truth Initiative that educated consumers about the harms of tobacco.” A goal of the guide is to “tackle the problem of misinformation without undermining civil discourse,” Day said.

Education 95

Education Resources Interviews Study 95

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Reviews have transformed the way consumers make purchase decisions. Greater reach . Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

5W PR

AUGUST 22, 2019

5WPR attended the American Spa CBD Summit in Denver this month, which brought together leading doctors, researchers, spa professionals, product manufacturers and wellness experts to educate on and further the evolution of this ever-booming category. Offer education for media, consumers and all stakeholders.

Brand 121

Brand Branding Retail Education 121

PRSay

NOVEMBER 12, 2021

These folks are superbly educated, brilliant and divine. For instance, according to the world’s huge global literacy test, the Program for the International Assessment of Adult Competencies: Education: Education is the most reliable predictor of literacy, according to OECD. . “Are you kidding?” ” she gasps.

Mobile 201

Mobile Education Writing Engineering 201

PRSay

JUNE 16, 2023

However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations. He has held PR leadership positions in K–12 education, health care and the business sector for more than 10 years and is passionate about growing the profession. Connect with him on LinkedIn.

Technology 146

Technology Crisis Management Social Media Training 146

Stern + Associates

FEBRUARY 13, 2024

It means having uncomfortable conversations like educating other peers that the practices we take for granted in the workplace today – like salary negotiations, the hiring process, how pay and promotions – are determined and often riddled with biases. I recommend reading widely and consuming media (podcasts, newsletters, blogs, etc.)

Internal 107

Internal International Groups Employee 107

PRSay

MAY 3, 2019

More people than ever consume news. They just consume it across more varied platforms. I will continue this year to preach about the importance of continuing your education to help stay with the times and to get your message out there successfully. The same thing has happened with newspapers. And network TV news.

How To 136

How To Education Exercises Newspapers 136

Shift Communications

FEBRUARY 8, 2022

The cries from consumers for cultural awareness and DEI initiatives from brands was incredibly hard to navigate. . In the height of this, SHIFT polled consumers to see what they thought about brands statements. In the height of this, SHIFT polled consumers to see what they thought about brands statements. The findings?

Employee 78

Employee Leadership Consumer Internal 78

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. The difference between PR and Marketing. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Despite differing execution methods, the fundamental principles remain consistent.

B2B 93

B2B Marketing Measurement Social Media 93

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B companies can engage and attract followers through educational and entertaining content. Educate future customers. For B2B companies, an educated customer is like gold.

B2B 170

B2B Social Media Media Education 170

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. LGBTQ people are voters, employees, family members and consumers. Educate yourself about the rich history of our community, and understand both trailblazers and current leaders and influencers. Well, COVID-19 of course. We expect more now, and in the future.

Employee 201

Employee Community Leadership Enterprise 201

PRSay

JULY 9, 2021

Combined, millennials and Gen-Z employees now constitute the largest segment of the workforce and a burgeoning consumer market. Leaders might need some degree of education themselves. Strong leadership is crucial, but knowing when to follow is equally important.

Nonprofit 218

Nonprofit Employee Internal International 218

Onclusive

DECEMBER 6, 2019

Or attend classes on both topics for an education that is “twice as nice.” This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management.

Conference 329

Conference Marketing Case Study Measurement 329

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? These sectors may range from education, government and energy to financial services, healthcare and insurance.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

MAY 22, 2017

Today’s buyers are more educated than ever, with vast informational resources at their fingertips. Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. Educating prospective customers.

Brand 185

Brand Branding Marketing Wireless 185

Shift Communications

DECEMBER 12, 2022

A Q&A on Wedderspoon’s Market Takeover with Taylor Gallagher, Account Director, Consumer Team. They showed us a lot of trust in putting together a truly integrated awareness and education campaign, and it really helped move the needle in terms of market leadership and, ultimately, sales.

Marketing 78

Marketing Mobile System Instagram 78

Deirdre Breakenridge

OCTOBER 22, 2014

eastern, public relations students, professionals and educators will celebrate Halloween with a Twitter chat focused on the best ways to manage the most terrifying moments faced by those in the PR industry. The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. ·

Crisis 312

Crisis Twitter Community Conference 312

Mindful Marketing

JANUARY 23, 2021

But, at a station known for transportation, is the art’s creator paying homage to higher education or throwing a college degree under the bus? These expensive and largely consumer-driven upgrades also have contributed to rising college costs. Irony #1: Most Anheuser-Busch executives hold one or more higher education diplomas.

Education 126

Education Financial Engineering Transportation 126

Melissa Agnes

APRIL 16, 2018

Leadership’s role in becoming crisis ready. In order to implement a crisis ready culture, let’s face it, the organization needs full buy-in from, and support of, leadership. APPROACH #2: EDUCATE (AND SCARE A LITTLE!). This exercise will help you spark discussions and gain necessary awareness. Crisis Ready.

Internal 133

Internal International Crisis Exercises 133

Stern + Associates

OCTOBER 17, 2023

scientists and engineers leverage their expertise and networks to forge connections and identify opportunities for sustained international cooperation, championing innovation and demonstrating America’s scientific leadership and technical ingenuity. Through the Science Envoy Program, eminent U.S. That’s simply not the case.”

Technology 120

Technology System Government Groups 120

PRSay

DECEMBER 20, 2023

As part of the APR renewal process, you must document and submit at least 15 continuing education units (CEUs) every three years. Judging award entries is time-consuming, but your reward is seeing, recognizing and rewarding excellence in PR and communications. It helps keep you up to date on new trends and developments.

Publicity 177

Publicity Case Study Ethics Study 177

Bianchi Biz Blog

FEBRUARY 1, 2024

Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike. Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry.

Marketing 106

Marketing Newspapers Print Local 106

5W PR

JUNE 15, 2022

With the help of strategic relationship building and influencing, companies in the cannabis industry can reach a lot more consumers and generate conversions. Through those two, they’ll be able to get a better understanding of how consumers are learning about the business and the buying journey.

Brand 88

Brand Branding Consumer Pitching 88

PRSay

MARCH 31, 2021

DE&I is hugely important to an organization’s internal culture too, and those in leadership positions are becoming staunch advocates for diversity. You have to look at leadership and restructure as needed. You have to invest in education. You have to actively recruit with diversity top of mind.

Resources 104

Resources Education Leadership Employee 104

Cision

AUGUST 4, 2016

Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. Social tone will be more conversational, whereas longer form content will aim to establish leadership and expertise and its tone should reflect those goals. How many eyes are on your content?

Brand 120

Brand Branding Guidelines Storytelling 120

PR 20/20

SEPTEMBER 8, 2021

Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency.

Financial 98

Financial Conference Agency Resources 98

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. Here are 10 possible reasons for PR outcomes that miss the mark.

SEO 178

SEO Storytelling Product Launch Measurement 178

5W PR

MARCH 13, 2019

He also participated in a Q&A, where students inquired about his offered thought leadership and unparalleled experience on notable topics within the industry, such as Nike and Colin Kaepernick’s images, the ever-evolving social media landscape, and the strategies within crisis communications. .

Crisis 84

Crisis Airlines Crisis Communications Case Study 84