PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. Illustration credit: jozefmicic ].

Study 103

Study Consumer Company Privacy 103

Deirdre Breakenridge

JUNE 13, 2016

Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends. They must be ready to communicate in a real-time environment with consumers who are demanding immediate attention.

Social Media 0

Social Media Education Media Training 0

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. And, we helped educate women like me about the important signs and symptoms of cancer.

Pitching 98

Pitching Consumer How To Education 98

Mindful Marketing

OCTOBER 9, 2022

About a week ago, before a Consumer Behavior class, one of my students asked, “Dr. During my time in higher education, I’ve conducted research on shock advertising , which shares some ‘unhealthy’ overlap with guerrilla marketing. A veteran marketer and an up-and-coming rookie argue the call.

Consumer 80

Consumer Marketing Television Viral 80

PR 20/20

APRIL 1, 2021

Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. It is a lack of education and training , as reported by 70 percent of respondents. Marketing AI Institute is a media, event and online education company.

Education 52

Education Marketing Conference Agriculture 52

Agility PR Solutions

JANUARY 8, 2024

Corporate citizenship activities—which include corporate grants, employee volunteerism, education and community engagement, disaster aid, and racial injustice and equality support—are great ways to accomplish good things for US companies.

Corporate 110

Corporate Measurement Report Company 110

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Those “boring” categories require research, education, and commitment by buyers. B2B PR educates customers. It also means credibility is important.

B2B 170

B2B Brand Branding Education 170

5W PR

JANUARY 16, 2024

Consumers today crave more than just a perfect smile. Personalization The first element of a true connection with consumers lies in personalization. Understanding the diverse needs and preferences of a consumer base is paramount. But in the midst of the shiny packaging and celebrity endorsements, the truth remains.

Industry 78

Industry Education Consumer Ethics 78

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352

Video Journalism Education Resources 352

5W PR

MARCH 5, 2023

They can also stand out from their competitors and reach consumers. Healthy beverage brands should be educating consumers about sugars as well as the benefits of their drinks. Health drink brands can help consumers make informed decisions and build trust in the product that way.

Marketing 88

Marketing Consumer Education System 88

PRSay

NOVEMBER 1, 2021

Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand. But how [consumers] come to the digital storefront is around creative-messaging strategy, positioning strategy.

Wireless 78

Wireless Consumer Creativity Marketing 78

PRSay

APRIL 9, 2024

Our vision is to create a movement that changes human behavior, not dissimilar to the Truth Initiative that educated consumers about the harms of tobacco.” A goal of the guide is to “tackle the problem of misinformation without undermining civil discourse,” Day said.

Education 92

Education Resources Interviews Study 92

Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. Given the rapid changes in the marketing […].

Trends 202

Trends Marketing Brand Branding 202

Prohibition

AUGUST 13, 2019

Enabling brands to connect with consumers, drive sales, and raise their profile locally, nationally and potentially globally, these platforms are driving the way we think, and that influence extends to users research into brand reliability. Improved brand awareness of your University. Drive Student Enrolment.

Education 48

Education Social Media Media Community 48

5W PR

OCTOBER 18, 2023

Miscommunications can cause misunderstandings, erode trust, and even put consumer health at risk. Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Customer education Provide educational resources to help customers make informed decisions.

Brand 78

Brand Branding Crisis Communications Healthcare 78

Polaris

NOVEMBER 28, 2014

While they’re not real people, they are, as much as possible, based on real data and interviews, supported by educated speculation. Here are 7 steps to creating buyer personas to help build your consumer brand. Tax software is also a seasonal product, especially when purchased by consumers. 1: Segment your audience.

Consumer 154

Consumer Brand Branding Software 154

5W PR

SEPTEMBER 28, 2023

There are categories–like beauty – where consumers rely heavily on seeing real-time results before buying, and experiential marketing makes all the difference. Getting up close and personal allows brands to truly educate key players in a setting that makes them feel comfortable and special, as well as deepens our relationships.

Marketing 78

Marketing Education Consumer Social Media 78

5W PR

JUNE 14, 2023

Conducting market research to identify consumer preferences, dietary needs, and lifestyle habits is essential. This understanding enables the development of snack options that align with consumers’ desires for both taste and nutrition. This is because busy consumers seek convenient and on-the-go options.

Marketing 88

Marketing Consumer Education Retail 88

The Hoyt Organization

JANUARY 8, 2024

This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Over half of Gen Z consumers are over the age of 18. These events have greatly influenced Gen Z’s attitudes towards higher education, consumer products and professional services.

Consumer 95

Consumer Social Media Education Advertising 95

5W PR

OCTOBER 31, 2023

Counselors to Higher Education (CHE): The CHE celebrates its 25th anniversary and explores the “Power of Voice” in higher education communications and marketing. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Consumers are increasingly aware of the negative consequences of fast fashion and are seeking alternatives that align with their values.

Fashion 78

Fashion Communications Brand Branding 78

PRSay

NOVEMBER 12, 2021

These folks are superbly educated, brilliant and divine. For instance, according to the world’s huge global literacy test, the Program for the International Assessment of Adult Competencies: Education: Education is the most reliable predictor of literacy, according to OECD. . “Are you kidding?” ” she gasps.

Mobile 189

Mobile Education Writing Engineering 189

5W PR

JANUARY 3, 2024

Understanding consumer resolutions As individuals embark on New Year’s resolutions related to health, wellness, and lifestyle changes, food and beverage brands need to understand these evolving consumer preferences. Aligning with sustainability trends enhances a brand’s appeal to conscientious consumers.

Publicity 78

Publicity Brand Branding Local 78

5W PR

JULY 31, 2023

Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market. Educational and informative sessions The Toy Fair provides educational and informative sessions. Industry experts share their experiences and expertise.

Internal 78

Internal International Retail Trade Shows 78

PR 20/20

OCTOBER 25, 2022

More importantly, though, the content defined in your strategy will help educate, inform, and engage customers and prospects. This is particularly paramount considering a staggering 81 percent of consumers research products online before going to the store, with 46 percent of those searches beginning on Google. Content brainstorm.

Strategy 91

Strategy Education Content Marketing Google 91

5W PR

FEBRUARY 21, 2023

In today’s world, consumers are more discerning than ever and demand transparency, especially from brands and influencers in the beauty industry. Social media transparency Social media transparency helps to build trust between brands, influencers, and consumers. This, in turn, leads to increased brand loyalty and customer retention.

Ethics 88

Ethics Consumer Social Media Education 88

Business Wire

MARCH 29, 2023

Not only is sharing your organization’s news important, but thoughtfully writing your release and formatting your information can help draw media and consumer interest. As you draft your next press release, here’s a quick refresher on details to include.

Blogging 296

Blogging Writing Consumer Media 296

5W PR

OCTOBER 30, 2023

Consumers, businesses, and policymakers are realizing the importance of addressing food waste and its impact on the environment. Many consumers are still unfamiliar with the concept of upcycled food. Raising awareness and educating the public about its benefits is crucial.

Trends 78

Trends Agriculture Resources Consumer 78

5W PR

NOVEMBER 20, 2023

This strategy allows brands to connect with consumers in unique ways. It recognizes the shift in consumer behavior towards audio-based platforms and devices, such as smart speakers, podcast apps, and music streaming services. Growing popularity of podcasts Podcasts have become a mainstream form of entertainment and education.

Marketing 78

Marketing Advertising Advertising Consumer 78

Axia PR

JULY 16, 2023

Educate your team on listenership opportunities with podcasts. Podcasts allow consumers to digest information through listening, whether it’s current events, history, mystery, how things are made, self-help, and more. Unlike TV, podcasts allow listeners to consume content for free and at various listening speeds.

Education 62

Education Consumer Tools 62

5W PR

MARCH 15, 2024

Don’t just stop there, share educational content about cybersecurity risks and best practices. Collaboration Collaborate with industry groups, regulators, and consumer protection agencies to build trust. Team up with cybersecurity experts, not just as consultants, but as allies in the communication game plan.

Publicity 146

Publicity Construction Data Crisis Communications 146

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Lotame’s commentary resonated with industry professionals and consumers, establishing them as CTV experts. NCA Educates after the MGM Casino Hack The recent cyberattack on MGM Casino underscored the persistent threat of cybercrime. Their insights were featured in respected publications like Digiday and The Drum.

Brand 323

Brand Branding eBook Advertising 323

5W PR

APRIL 18, 2023

Consumers can now choose from options like almond milk, oat milk, and pea protein-based drinks to avoid animal products. To attract consumers, effective beverage marketing strategies are crucial. While some focus on health or the environment, many consumers won’t sacrifice taste.

Agriculture 88

Agriculture Consumer Energy Education 88

Mark My Words

FEBRUARY 20, 2024

In my view, for governments, the answer isn’t banning smartphones, it’s educating people (not just kids) how to consume media healthily, discerningly and, yes, safely. How do we contribute to an ecosystem that breeds positive and considered engagement that doesn’t spiral into addiction and disillusionment?

Communications 60

Communications Media Government Education 60

Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Consumers have reacted by shifting their focus more toward information than commercialism. They need to be educated, entertained and enlightened. People need more right now.

Crisis 464

Crisis Publicity Exercises Trends 464

Contently - Strategy

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Consumers crave educational courses. I’ve been relentlessly bullish on educational courses as the future of content marketing. The logic here is pretty simple: People value expertise.

Brand 132

Brand Branding Banking Survey 132

5W PR

AUGUST 22, 2019

5WPR attended the American Spa CBD Summit in Denver this month, which brought together leading doctors, researchers, spa professionals, product manufacturers and wellness experts to educate on and further the evolution of this ever-booming category. Offer education for media, consumers and all stakeholders.

Brand 121

Brand Branding Retail Education 121