PR 20/20

JANUARY 17, 2023

And, thanks to digital, the modern consumer is in complete control of the buyer journey. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution. In the words of Ann Handley ( @marketingprofs ), make sure you can "think like your customer" before you start writing or planning.

Strategy 52

Strategy How To Technology B2B 52

Cision

JANUARY 3, 2018

Did people who read your ebook end up buying your product? If a journalist writes about your brand, you can check your website’s analytics to see if that source sent you much traffic, but that’s a clunky solution at best. Did those that read the mention of your company in Forbes check out your site?

Measurement 225

Measurement Tools eBook Analytics 225

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. As a result, campaigns are often dry, serious, and?—? just a bit boring.

B2B 120

B2B B2C Facebook Storytelling 120

Waxing UnLyrical

JUNE 24, 2019

Consumers look to buy from those they trust. eBook quotes and contributions. I couldn’t write a post for Shonali Burke and Waxing Unlyrical without talking about how you measure the disco dancing success. We just need to use them more effectively,” writes Josua Nite. Blog interviews or contributions. Event panel.

Measurement 95

Measurement eBook Tools Survey 95

PR 20/20

MAY 22, 2018

And it’s easy to doublethink our way into believing that patchwriting is good writing. We consume more. With their tagging and organization features, you’re always sourced: create a new Evernote notebook for every blog post, ebook or content offering, or add a reminder to Google Keep notes to make your thoughts more action-oriented.

Content Marketing 79

Content Marketing Writing Tools eBook 79

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Beyond PR

DECEMBER 19, 2017

If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. When you write content piecemeal, you sometimes can’t see the bigger picture of what you’ve written as easily as having it all laid out on a calendar. Get Everyone Involved.

How To 75

How To Content Marketing Conference eBook 75

Deirdre Breakenridge

JANUARY 7, 2016

Write an ebook? And while releases still reach journalists, bloggers, and investors, they have become powerful direct-to-consumer marketing vehicles. If your content marketing objectives aren’t serving your greater business objectives, you should rethink your strategy. . Will you blog more frequently?

Survey 90

Survey Marketing Content Marketing Measurement 90

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. Use case studies, ebooks and white papers as the foundation of integrated lead generation campaigns. Write the Guide to __ RFP and make sure your company has solid responses. Premium Content.

Marketing 49

Marketing eBook Case Study Comparison 49

Beyond PR

JANUARY 4, 2018

Did people who read your ebook end up buying your product? If a journalist writes about your brand, you can check your website’s analytics to see if that source sent you much traffic, but that’s a clunky solution at best. Did those that read the mention of your company in Forbes check out your site?

Measurement 75

Measurement Tools Journalism Content Marketing 75

The Resolution Blog

JANUARY 8, 2018

This is big news in how your coverage is found, viewed and consumed online. Don’t just report, evaluate We’ve teamed up with PR evaluation expert and founder of Experienced Media Analysts, Steph Bridgeman to launch a new eBook; #PRMeasurent : How to take it to the next level. Download our ebook PRetrospective now.

Tools 136

Tools Publicity SEO Measurement 136

Shift Communications

JANUARY 12, 2015

Even if I am currently up to my ears in pitching or writing a quarterly PR plan, saying that I’m busy will not only turn off the person who asked me but it will also trick my brain into stress mode. Write my first eBook and read MORE! Everyone’s busy. Everyone’s doing the best they can to get by. Casey Egan, SHIFT Boston.

eBook 60

eBook Creativity Agency Exercises 60

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. There are three trends driving the need for intelligent content to come to ebooks, reports, blogs, case studies, podcasts and more. Translating entire documents is cumbersome and time-consuming. Frustrating.

Writing 72

Writing eBook Case Study System 72

Solo PR Pro

JANUARY 20, 2015

Flitting from tool to tool is time consuming, and constantly trying new things will interrupt your processes and workflow. Free ebook: “Get It in Writing!”. Shiny object syndrome is an amusing moniker for a real problem in the world of tools: the tendency to get distracted by things that are new and flashy. Kellye Crane.

Tools 40

Tools eBook Resources Measurement 40

Doctor Spin

NOVEMBER 22, 2023

It’s often tested by asking people to perform two tasks simultaneously, like listening to a conversation while writing. Learn more: The Anatomy of Attention Subscribe and get a free ebook on how to get better PR ideas. Read also: Digital-First is the Way Subscribe and get a free ebook on how to get better PR ideas.

eBook 52

eBook Groups Biotechnology Resources 52

PR Fuel

NOVEMBER 27, 2018

You write down when you have a birthday coming up, or a doctor’s appointment, or any number of important dates. Several years ago, Chevy tried to engage with its customers by launching a crowdsourcing campaign in which consumers were allowed to write their own ads for the car manufacturer’s SUV, the Tahoe.

Survey 45

Survey Company Customer Service Small Business 45

Doctor Spin

DECEMBER 4, 2023

Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T. Writing Technologies eJournal. Learn more: Social Media Logic: The Amplification of Media Effects Subscribe and get a free ebook on how to get better PR ideas. Writing Technologies eJournal. Understanding Social Media Logic. 3 Silfwer, J. Media Logic.

Social Media 52

Social Media Media eBook Technology 52

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. It is not enough to tell me to practice my presentation standing up.

Blogging 71

Blogging Twitter Creativity Facebook 71

5W PR

NOVEMBER 19, 2021

A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” Media outreach, using credible, third-party experts, achieves higher consumer engagement and conversion numbers. Write content in response.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. 34% said ebooks. It takes an average of 4 hours to write in 2022.

B2B 116

B2B Marketing Survey Software 116

PR Fuel

JUNE 17, 2021

But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write Your Press Release in the Right Format. When it comes to journalistic writing, you want to focus on a strategy known as the inverted pyramid.

Writing 60

Writing SEO Google Local 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Nothing creates better PR writers than a rigid writing schedule. Today’s consumer connects across a broad spectrum of social channels and savvy marketers realize that any new piece of content can be repurposed in several different ways. Calenderize a content schedule – but be flexible.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

PR Fuel

NOVEMBER 2, 2021

Writing a press release newswire is the first step, but getting this content to as many people as possible could boost your sales and grow your business. With 90% of consumers online, getting your releases to appear on top of search engines could boost your visibility, and hence, chances of selling. Boost Search Visibility.

Writing 52

Writing System Automotive SEO 52

Polaris

DECEMBER 12, 2014

Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle. The link between content marketing and consumer brands, on the other hand, is not as obvious. Consumer brands tend to have relatively simple sales cycles. I was not reimbursed for writing this post.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Assemble your Popular Blog Posts into an Informative Ebook. I read ebooks, and the majority of online consumers enjoy them as well. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

PR 20/20

SEPTEMBER 11, 2018

Our audiences will make time to consume content that both grabs and holds their interest. All too often, we hear that our audiences don’t have time to read the blog posts, ebooks or emails we create. Write to Doris. Think about it, email is consumed personally. And deliver it consistently. Develop your tell.

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

Solo PR Pro

AUGUST 19, 2014

Free Solo PR PRO ebook Get It In Writing! – If you’re looking for guidance and full examples of commonly used contracts, be sure to download Get It In Writing! Sign up below, and get our free ebook as a bonus: Free ebook: “Get It in Writing!”. The Communications Consultant’s Guide to Contracts.

Tools 78

Tools eBook Print System 78

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. More interaction with consumers. With extra onsite content, there’s more reason for consumers to stick around. As consumers become more familiar with a brand, awareness increases. What does it include?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

PR 20/20

OCTOBER 10, 2017

The goal is to attract, convert, and close more qualified leads by being helpful to consumers. For example, let’s take the case of using a value-driven ebook to attract more qualified leads. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e.

Marketing 81

Marketing eBook System Tools 81

Cision

APRIL 12, 2016

You should also consider what types of content your audience consumes. Content marketing involves much more than just writing blogs. Sixty-seven percent of consumers say the quality of images on eCommerce websites influences their buying decisions. Identify the Right Kind of Content for Your Target Audience.

Infographics 120

Infographics eBook Content Marketing Video 120

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. For example, let’s take the case of an ebook. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e. If visitor downloads ebook, then send three-part email ). Write data-driven content.

Marketing 53

Marketing Software eBook Technology 53

Beyond PR

JANUARY 3, 2017

Environmentally-safe household product company Seventh Generation’s mission statement makes for a great foundation for its story: To inspire a consumer revolution that nurtures the health of the next seven generations. Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills.

Company 72

Company Storytelling Small Business eBook 72

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Prioritising is important; I can write a to-do list for the day that’s easily more than 50 items long.

Writing 114

Writing Social Media SEO Blogging 114

Solo PR Pro

MARCH 6, 2018

Even short PR planning documents are time-consuming and should not be done without a contract or agreement – and hopefully an up-front payment – in place before you begin. Prepare to get the client’s OK on your plan – in writing whenever possible. Top Planning Tips. Know the desired outcome before you start!

Publicity 40

Publicity eBook Resources Measurement 40

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

PR 20/20

MARCH 30, 2016

In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. Marketing is always changing to meet consumer demands. How to Write an Ebook From Start to Finish. How to Write a Blog Editorial Calendar. The Blogging GamePlan: How to Write a Knock-Out Post.

Resources 40

Resources Marketing Pinterest eBook 40