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A Beginner’s Guide to Digital Media

5W PR

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently.

Media 78
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How To Repurpose Written Content to Reach 6x the Audience

Buzzstream

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Assemble your Popular Blog Posts into an Informative Ebook. I read ebooks, and the majority of online consumers enjoy them as well. People love infographics.

eBook 108
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How PR Can Help Build An Organic Audience

Cision

You should also consider what types of content your audience consumes. Content marketing involves much more than just writing blogs. Sixty-seven percent of consumers say the quality of images on eCommerce websites influences their buying decisions. Infographics work great for blogs, Facebook and Pinterest. .

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PR Professional’s Guide to Content Marketing

5W PR

A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” Media outreach, using credible, third-party experts, achieves higher consumer engagement and conversion numbers. Write content in response.

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Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. Infographics. More interaction with consumers. With extra onsite content, there’s more reason for consumers to stick around. As consumers become more familiar with a brand, awareness increases.

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The Power of a Good Story: What’s Your Company Narrative?

Beyond PR

Environmentally-safe household product company Seventh Generation’s mission statement makes for a great foundation for its story: To inspire a consumer revolution that nurtures the health of the next seven generations. Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills.

Company 72
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8 Characteristics of a Successful Press Release

PR Fuel

But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write Your Press Release in the Right Format. When it comes to journalistic writing, you want to focus on a strategy known as the inverted pyramid.

Writing 60