Agility PR Solutions

FEBRUARY 3, 2020

New research from digital marketing firm Boston Digital found that consumers are drawn to—and will purchase from—brands that entertain and inform them via social media. The firm’s new ebook, How […].

eBook 78

eBook Social Media Consumer Brand 78

Onclusive

DECEMBER 7, 2023

From this you can gauge brand visibility and market dominance. Media reach PR metrics assist in optimising media strategies, targeting specific markets, and evaluating campaign success. Influencer Engagement In the time of increased consumer power, influencers make up a huge part of the advocate vs detractor dynamic.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

From this you can gauge brand visibility and market dominance. Media reach PR metrics assist in optimising media strategies, targeting specific markets, and evaluating campaign success. Influencer Engagement In the time of increased consumer power, influencers make up a huge part of the advocate vs detractor dynamic.

Measurement 195

Measurement Analysis Reputation SEO 195

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Other marketing content like whitepapers and ebooks may take longer to plan, so chip away at them each week.

Marketing 120

Marketing Comparison eBook Social Media 120

5W PR

DECEMBER 22, 2020

Marketers who flocked to content upgrades soon discovered that it turned off a lot of consumers because everyone was using it. Many marketers still rely on three major lead magnets. The first is an offer of a free eBook. Many are effective but require much prep time by marketers as well as a commitment by consumers.

eBook 88

eBook Consumer Blogging Study 88

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Educate the market and modify perceptions. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Shift Communications

NOVEMBER 18, 2014

SHIFT has had the pleasure of representing a variety of security vendors (both public and startup) over the years, and we’ve noticed a significant change in the market temperature over the past 12 months. The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed.

eBook 111

eBook Communications Crisis Communications Insurance 111

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video plays an essential role in your marketing strategy. Why Video Marketing is Important.

Video 120

Video Strategy YouTube Marketing 120

Public Relations Sydney

SEPTEMBER 21, 2014

As PR professionals we are often asked how public relations (PR) differs from marketing. Target audiences : Marketing aims to reach current and potential customers, whereas public relations is all about maintaining positive relationships with anyone who has an interest in the organisation or brand.

Marketing 99

Marketing Advertising Advertising Comparison 99

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

Marketwired

MAY 3, 2016

You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about. Cornerstones are, by nature, not quickly consumed, so there’s less need for frequency.

How To 100

How To eBook Content Marketing Social Media 100

Cision

MAY 30, 2017

When Erin Pepper began her job as head of marketing and guest relations at Le Pain Quotidien, a chain of 200+ bakery cafes, she announced to the management team a controversial plan: “I want to triple the number of complaints we get from customers,” she proclaimed. FIVE PERCENT! Do make sure to pay attention to discussion boards and forums.

Software 328

Software Customer Service Google Small Business 328

Cision

JANUARY 3, 2018

The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing.

Measurement 225

Measurement Tools eBook Analytics 225

PR 20/20

JANUARY 17, 2023

And, thanks to digital, the modern consumer is in complete control of the buyer journey. It's a new age for marketing. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution. Marketers get the importance of offering the right content at the right time. a great sales tool).

Strategy 52

Strategy How To Technology B2B 52

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Doctor Spin

DECEMBER 16, 2023

The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. The Analysis of Halo Effect in Marketing. The Analysis of Halo Effect in Marketing. Source: Commercial Research 2 Hao, L. 3 Smith, R.

Journalism 52

Journalism Ethics Analysis eBook 52

Polaris

DECEMBER 2, 2014

Marketers around the world are embracing this concept, planning and writing content at an unprecedented pace. If you produce multiple types of content—for instance, not only blog posts but also a weekly newsletter and ebooks—use separate editorial calendars for each to keep track of it all. Think like a publisher.

Blogging 186

Blogging eBook How To Writing 186

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine. billion to $9.1 billion between 2016 and 2017. SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. Then the expansive coverage in consumer news sites put their brand in front of thousands of people?—?including

B2B 120

B2B B2C Facebook Storytelling 120

Shift Communications

JULY 5, 2016

Schaefer’s content shock , in which marketers create more content than humans can possibly consume. In this new eBook, learn the three ways we can reinvent public relations: becoming data-driven. Vice President, Marketing Technology. No one will notice one more story amidst millions. We are well past Mark W.

Publicity 110

Publicity eBook Analysis Google 110

Polaris

MARCH 20, 2015

I knew that would be very time-consuming, and in many cases impossible, so I decided against it. This option was also time consuming and I knew it would take a long time to pay off. If you need help starting or maintaining a blog, download our eBook, Business Blogging Fundamentals. Content Marketing' I enjoy writing.

SEO 100

SEO eBook Google Engineering 100

The Resolution Blog

NOVEMBER 25, 2015

They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. Swarmwise eBook: Building a community. 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. Brain gems for decision-makers.

eBook 120

eBook Google Tools Analytics 120

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. I t’s the universal marketing performance struggle. And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention.

Marketing 49

Marketing eBook Case Study Comparison 49

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). For every $1 spent, the average ROI of email marketing is $44.25 ( ExactTarget ). You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Most of the ads I see on social are broad brush blitz campaigns by consumer gadget companies — not B2B service firms like Shift.

Pitching 60

Pitching eBook Advertising Advertising 60

Presspage

APRIL 1, 2019

If you want to look at each of these factors in more depth, check out our free PR Plan ebook. Working alongside stakeholders like Marketing, Product, Commercial, and Customer Support, PR can get a complete overview of the business situation, and the markets or environments that you’re operating in. Assessing the situation.

eBook 60

eBook How To Measurement SEO 60

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. But let’s challenge that marketing assumption : what if businesses are instead giving up the chance to communicate with a C-Suite executive for life in exchange for a narrower list of MQLs ? Give our services a try.

eBook 72

eBook Exercises Employee SEO 72

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Offer useful information and insights. Gather intelligence.

B2B 170

B2B Social Media Media Education 170

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. You can also get a copy of our free ebook: " Setting Up a PR Plan ". In general, consumers can tell when brands are not authentic or do not live up to their brand values. What is a PR Strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. eBook quotes and contributions.

Measurement 95

Measurement eBook Tools Survey 95

Shift Communications

NOVEMBER 15, 2017

As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. Analyzing your client’s overall marketing and PR performance gives you an in-depth look at how they perform against competitors and how PR can fill in the gaps.

Data 95

Data eBook Strategy Pitching 95

Contently - Strategy

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. Hear me out: I know content marketing is often used to push top-of-funnel awareness. These prospective consumers are no longer in the “awareness” stage. And you make your article longer.

SEO 118

SEO Strategy Brand Branding 118

Presspage

AUGUST 14, 2017

The following five trends will accelerate the change in practice of public relations: #1: Influencers are becoming increasingly more important A term that has been buzzing around this year, is influencer marketing. The rise of all online (marketing) tools has made it even easier to get an idea of how you are performing.

Trends 118

Trends Leadership Measurement B2C 118

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. What if what we know in marketing is holding us back? This is big news in how your coverage is found, viewed and consumed online. It’s free, why not give it a go now?

Tools 136

Tools Publicity SEO Measurement 136

Shift Communications

NOVEMBER 13, 2014

Being present can also mean creating content your target audience finds valuable, whether that’s in the form of blog posts, white papers, eBooks or more. This is a larger business decision beyond PR and marketing, but if it makes sense for your company, it can be a great way to generate awareness. Senior Marketing Analyst.

How To 117

How To eBook Leadership Social Media 117

Doctor Spin

JANUARY 16, 2024

Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.”

Wikipedia 52

Wikipedia Film Groups Journalism 52