Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. The focus is on creating compelling messages that encourage consumers to purchase.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

JANUARY 7, 2024

[link] Instead, new “societal pillars” must be born out of the rubble: a new form of independent news media based on trust (not clicks or ideology) and a new form of successful organisations based on transparency (not avoidance or exploitation). The Media Polarisation Model (Version 1). 4 Silfwer, J. 2020, June 4).

Interviews 59

Interviews Media eBook Journalism 59

5W PR

DECEMBER 22, 2020

Marketers who flocked to content upgrades soon discovered that it turned off a lot of consumers because everyone was using it. The first is an offer of a free eBook. Many are effective but require much prep time by marketers as well as a commitment by consumers. Many marketers still rely on three major lead magnets.

eBook 88

eBook Consumer Blogging Study 88

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. If you’re reaching consumers, you might find that publishing content on the weekends gets lots of views, whereas a business audience may read your content during work hours.

How To 0

How To Content Marketing Conference Analytics 0

Marketwired

MAY 3, 2016

You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about. Cornerstones are, by nature, not quickly consumed, so there’s less need for frequency.

How To 100

How To eBook Content Marketing Social Media 100

Cision

MAY 30, 2017

In fact, just five percent of unhappy customers complain in a form or fashion that the business can know about it, including phone, email, social, review sites, letters, and in-person gripes. This means that the overwhelming majority of dissatisfied consumers stay silent and just stop giving you their money. FIVE PERCENT!

Software 328

Software Customer Service Google Small Business 328

Doctor Spin

DECEMBER 16, 2023

The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. The Halo Effect occurs when our overall impression of a person influences our judgments of their specific traits.

Journalism 52

Journalism Ethics Analysis eBook 52

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). Social Media'

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. Social Media. Managing your social media accounts is a breeze once you streamline the process. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes.

Marketing 120

Marketing Comparison eBook Social Media 120

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! Social media professionals agree.

Marketing 239

Marketing Television Handbook Web 239

Presspage

APRIL 1, 2019

If you want to look at each of these factors in more depth, check out our free PR Plan ebook. Every PR activity in your plan should be accompanied by clearly stated goals and desired outcomes, such as increasing web traffic, newsletter subscriptions and share of voice on social media. What kind of media do they consume?

eBook 60

eBook How To Measurement SEO 60

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Gather actionable insights from data analysis and focus groups.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Polaris

DECEMBER 2, 2014

If you produce multiple types of content—for instance, not only blog posts but also a weekly newsletter and ebooks—use separate editorial calendars for each to keep track of it all. What are the benefits of an editorial calendar? If you’re going to take your blog seriously, you need an editorial calendar.

Blogging 186

Blogging eBook How To Writing 186

Cision

JANUARY 3, 2018

Did people who read your ebook end up buying your product? Also, consumers often interact with your brand through multiple touchpoints (earned media, social media, advertising), so it’s virtually impossible to deduce which touchpoint actually moved the needle and got them to take action. The solution?

Measurement 225

Measurement Tools eBook Analytics 225

Polaris

MARCH 20, 2015

I knew that would be very time-consuming, and in many cases impossible, so I decided against it. This option was also time consuming and I knew it would take a long time to pay off. If you need help starting or maintaining a blog, download our eBook, Business Blogging Fundamentals. But it had several advantages other than SEO.

SEO 100

SEO eBook Google Engineering 100

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. You can also get a copy of our free ebook: " Setting Up a PR Plan ". In general, consumers can tell when brands are not authentic or do not live up to their brand values. What is a PR Strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

ReimaginePR

MAY 16, 2016

When it comes to raising awareness for your brand or cause, most of us assume that simply promoting it on social media or via email is enough to get the job done. It’s not effective, it’s certainly going to frustrate you, and it will consume way too much of your time along the way. White paper or ebook downloads.

Analytics 136

Analytics eBook Measurement Google 136

Buzzstream

MARCH 12, 2020

It could be an influencer talking about an affiliated company or a prompt to download a free ebook in exchange for your email. . In addition, if you’re experiencing lower sign-ups, the barrier to entry may be too high for some consumers. Social Media and Influencer Marketing . Would You Rather? Conclusion.

Advertising 131

Advertising Advertising Marketing Privacy 131

The Resolution Blog

NOVEMBER 25, 2015

They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. Swarmwise eBook: Building a community. Don’t miss your free copy of the latest #prStack ebook. We’re giving away a free copy of ‘PRs Digital Resolution’ ebook to all students.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. That’s my take on a marketing campaign that Shift Communications is running to promote an eBook: Paid Earned Owned Shared: The Media Recipe for Audience Conversion.

Pitching 60

Pitching eBook Advertising Advertising 60

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 His agency focuses on blogging, sales and website pages and eBooks. The post 5 Scariest Halloween Campaigns of the Past Decade appeared first on Critical Mention - Media Monitoring. billion to $9.1 billion between 2016 and 2017.

Film 131

Film Viral YouTube eBook 131

Melissa Agnes

FEBRUARY 10, 2015

If so, I’m getting ready to publish my next ebook, which is a collaboration with Judith Delaney , and discusses everything you need to know about mobile technology: How to keep your organization safe from hacks and how to leverage mobile as a powerful crisis communications tool. Step 3: Make sure your social media team is ready.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Waxing UnLyrical

JUNE 24, 2019

Consumers look to buy from those they trust. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Think Beyond Social Media. eBook quotes and contributions. eBook quotes and contributions. Think beyond just a few tweets and create “hero” content.

Measurement 95

Measurement eBook Tools Survey 95

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. If you enjoyed this post, you might also like: 33 Statistics Summarizing the Year in PR, Content Marketing, Social Media and SEO . Can your agency bring big ideas and execute? Give our services a try.

eBook 72

eBook Exercises Employee SEO 72

Public Relations Sydney

SEPTEMBER 21, 2014

This covers a broader audience across customers and media, to employees and shareholders. Two separate goals : The goals for marketing teams are to reach consumers and make them think, believe or do some kind of sales focused action. This has resulted in a strong shift towards social media being categorised under the PR function.

Marketing 99

Marketing Advertising Advertising Comparison 99

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Then the expansive coverage in consumer news sites put their brand in front of thousands of people?—?including B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

B2B 120

B2B B2C Facebook Storytelling 120

Shift Communications

NOVEMBER 13, 2014

Being present can also mean creating content your target audience finds valuable, whether that’s in the form of blog posts, white papers, eBooks or more. SHIFT’s client Mohu , a consumer electronics manufacturer of indoor antennas (hello cord cutters), comes to mind. Content is way for you to present your ideas in your own words.

How To 117

How To eBook Leadership Social Media 117

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Presspage

AUGUST 14, 2017

2: Online Reputation Management is a must-have Whether it’s in real life or on Twitter or other social media, PR’s main goal is still getting people to talk about you. Most consumers therefore enjoy hearing what these contributors have to say about a topic. Check out our new eBook on video!

Trends 118

Trends Leadership Measurement B2C 118

Contently - Strategy

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. These prospective consumers are no longer in the “awareness” stage. “Anyone can write an article about social media strategy—why should I read yours ?”

SEO 118

SEO Strategy Brand Branding 118

Beyond PR

DECEMBER 19, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. If you’re reaching consumers, you might find that publishing content on the weekends gets lots of views, whereas a business audience may read your content during work hours.

How To 75

How To Content Marketing Conference eBook 75

Doctor Spin

DECEMBER 4, 2023

Social media logic is not too different—but amplified. In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. Apart from a heightened level of complexity, social media logic is similar to classic media logic.

Social Media 52

Social Media Media eBook Technology 52

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. In fact, tracking studies are typically more expensive to implement than most media relations programs.

Measurement 100

Measurement Advertising Advertising eBook 100

The Resolution Blog

JANUARY 8, 2018

This is big news in how your coverage is found, viewed and consumed online. Interactive campaign content made easy Integrating social content is key to most campaigns but often we’re challenged by getting content built and on site. If only there was a way to capture all of my social media metrics in one place… New tool tip alert!

Tools 136

Tools Publicity SEO Measurement 136

Beyond PR

JANUARY 4, 2018

Did people who read your ebook end up buying your product? Also, consumers often interact with your brand through multiple touchpoints (earned media, social media, advertising), so it’s virtually impossible to deduce which touchpoint actually moved the needle and got them to take action. The solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

Shift Communications

MARCH 7, 2016

To do this, we’ve blended an industry’s generic model with an organization’s unique data, using tools like Google Analytics, social media analytics, and advanced statistical tools. We’ve tested our model against many different companies and industries, from B2C consumer goods to IT security firms.

Google 60

Google B2C Analytics Data 60

Shift Communications

JANUARY 12, 2015

I plan to read Flipboard daily, hone my media relations skills and shore up my social media marketing game. I’ve finally accepted the fact that there will always be something else I have to do, and rushing through certain tasks just to be able to move on to the next one is ineffective and ultimately more time-consuming.

eBook 60

eBook Creativity Agency Exercises 60