Critical Mention
OCTOBER 27, 2018
Consumers are spending more and more each year on Halloween, with an increase from $8.4 This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube. His agency focuses on blogging, sales and website pages and eBooks. billion to $9.1
Sword and the Script
JANUARY 27, 2015
It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. That’s my take on a marketing campaign that Shift Communications is running to promote an eBook: Paid Earned Owned Shared: The Media Recipe for Audience Conversion.
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The Resolution Blog
JANUARY 8, 2018
This is big news in how your coverage is found, viewed and consumed online. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Download our ebook PRetrospective now. Search results and news on Google is about to be personalised to the user.
PR Fuel
NOVEMBER 27, 2018
Several years ago, Chevy tried to engage with its customers by launching a crowdsourcing campaign in which consumers were allowed to write their own ads for the car manufacturer’s SUV, the Tahoe. Grab three free ebooks, including the Big Press Release Book and Twitter Tactics, here: [link]. What ensued was a disaster.
Buzzstream
JANUARY 17, 2018
This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Assemble your Popular Blog Posts into an Informative Ebook. I read ebooks, and the majority of online consumers enjoy them as well. People love infographics.
Beyond PR
MARCH 23, 2016
The expectations viewers have when consuming your digital content are much higher and the job of the publisher is more complex. Fluffy walking a tightrope is not certain to go viral unless you make sure people can find it. Digesting a page in print is nothing like experiencing content digitally.
Sword and the Script
JULY 14, 2015
When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. It features a free ebook and free webinars, as well as original, in-depth articles on all aspects of legal practice.”. Your content will not go viral and you shouldn’t try. Base hits, not home runs.
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