Stephen Waddington

JULY 1, 2021

Consumer trust is often overlooked in the race to innovate with data and digital technologies, The Organisation for the Review of Care and Health Apps (ORCHA) found that only one in five health and wellbeing apps meets clinical standards and ensures the integrity of patient data. However, data breaches or leaks have become commonplace.

Corporate 141

Corporate Report Privacy Government 141

Melissa Agnes

FEBRUARY 28, 2019

This leads to the Crisis Ready TM Formula for Detecting Negative Virality, which is: Download this formula for your team, here. Dissecting the formula. Let’s examine this formula more thoroughly. Emotion + Relatability. Shareability. Your next steps. Virality is relative.

Viral 179

Viral How To Crisis Management Crisis 179

Stephen Waddington

FEBRUARY 15, 2022

Such discussions also ignore the role of other business functions within the organisation, such as the integration of sales and marketing, or the way that internal communications and human resources collaborate. There are different priorities for corporate and financial public relations relative to consumer and trade public relations.

Trends 157

Trends Publicity Marketing Case Study 157

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. It’s a primary communications channel both internally and externally. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. As time-consuming as it may seem, it might end up saving you some headaches down the line. Download our free newsroom inspiration guide to see how some of the world’s leading brands have structured theirs.

Communications 210

Communications Measurement Tools Enterprise 210

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. KPI: 1,000 downloads What was so good about the campaign? Congratulations!

Measurement 136

Measurement B2B Google Financial 136

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. For the full 40+ questions, download our Comprehensive Marketing Audit Template. So, how can teams pinpoint what went wrong and redirect marketing energy?

Marketing 52

Marketing Technology Internal International 52

Business Wire

FEBRUARY 2, 2018

This means consumers will see less of an organization's content, and brands will have fewer opportunities to build deeper relationships with their customers. Then identify those internal and external experts who can speak to the value of your organization. Write social messaging and share it with your internal teams.

Facebook 177

Facebook Community Advertising Advertising 177

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. Internal comms metrics.

Software 86

Software Pitching Internal International 86

Presspage

FEBRUARY 10, 2020

If you are sending a press release, make sure it includes all the relevant information and a couple of jargon-free quotes that talk about why this is important for consumers or a wider community – not for the company or organization. Isn’t this more time-consuming? Personalize your PR pitches. But chances are it pays off.

Pitching 78

Pitching Advertising Advertising Product Launch 78

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

Data 144

Data How To Storytelling Analytics 144

Sword and the Script

MAY 4, 2021

In March, Meltwater acquired Linkfluence, a French company for that uses artificial intelligence to mine social media for consumer insights, for $59 million. Customers will be able to see an estimate of how many downloads a given podcast receives across all podcast apps. Klear is the second acquisition Meltwater had made this year.

Tools 101

Tools Survey Pitching Analytics 101

PR in High Definition

JANUARY 26, 2022

As consumers and investors alike increasingly value strong action when it comes to the environment, brands can no longer afford to announce a climate target and call it a day. Today’s consumers and investors are used to seeing companies take misguided, vague climate action, and demand more as a result. The post New year, new me?

Guidelines 62

Guidelines Employee Social Media Reputation 62

The Proactive Report

MAY 2, 2015

NPR’s podcast downloads alone grew 41% year over year, according to the company’s internal data. The general podcast audience is made up of well-educated social sharers who find ways to consume commercial-free media. Podcasts: Digital and mobile developments have also broadened the world of audio.

Report 100

Report Mobile Newspapers Media 100

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner.

How To 0

How To Content Marketing Conference Analytics 0

Contently - Strategy

MAY 8, 2019

But after talking to marketing executives over the last few years, I realized it can still do much more to influence internal audiences. The image of the stereotypical salesperson sets up sales as some sort of game, like the goal is to dupe consumers into buying something they don’t need.

Content Marketing 111

Content Marketing Marketing Case Study Education 111

ImPRessions - Crenshaw Communications

APRIL 12, 2016

For example, a medical device client launched with a heavy b2b focus for their products and services, only to migrate a year or so later to a more consumer-oriented positioning. Download our free tipsheet on the 7 Things Tech Startups Need To Know About Working With PR. .

Company 120

Company Guidelines Leadership Financial 120

Contently - Strategy

SEPTEMBER 10, 2020

We weren’t sitting there thinking like, “Okay, we need to get a million downloads or a million subscribers in the first year.” And if we do that, the traffic, the plays, the downloads, all that will come.” Internally, our number one customer is our sales team and the account management team.

Brand 118

Brand Branding Marketing Facebook 118

Cision

NOVEMBER 15, 2016

While consumer trust in advertisements and even in traditional media sources continues to decline, Twitter says we now trust influencers as much as our friends. Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content. Influencer Marketing.

Trends 120

Trends Leadership Small Business Analytics 120

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. As time-consuming as it may seem, it might end up saving you some headaches down the line. Download our free newsroom inspiration guide to see how some of the world’s leading brands have structured theirs.

Communications 78

Communications Measurement Tools Enterprise 78

PRSay

NOVEMBER 5, 2018

Audiences around the world now consume video on the platforms they prefer, making syndication an essential skill to master. Internally, a quick scan of the digital presence of your executives, board members and shareholders can reveal untapped opportunity.

Video 116

Video Communications Strategy Product Launch 116

Polaris

DECEMBER 2, 2014

Not only does it help you stayorganized, it encourages you to write on a wider variety of topics and allows you to focus more on the most time-consuming aspect of maintaining a business blog—the actual writing. There’s an added bonus: use this master list to help with internal linking on future posts. Get serious about blogging.

Blogging 186

Blogging eBook How To Writing 186

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Download our free Path to PR Agency Leadership tip sheet. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

PR 20/20

AUGUST 8, 2017

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Today’s consumers have a digital-first attitude, relying more on their social media inbox for news than old-school snail mail. Create workflows to streamline internal and external communications. Emily is a dual major studying Public Relations at S.I.

Software 47

Software Tools Internal International 47

The Resolution Blog

NOVEMBER 25, 2015

They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. He’s talking about the same topic the PRSA International conference this weekend in Atlanta. Download #prStack now. Brain gems for decision-makers. Swarmwise eBook: Building a community. Or do they?

eBook 120

eBook Google Tools Analytics 120

Burrelles Fresh Ideas

MAY 9, 2023

Consumers engage with companies or brands in many different ways—across multiple platforms and channels. When you go to the framework’s web page, you’ll find a tile-based, simple-to-use, clickable worksheet that you can complete right on the site and download the finished product. But don’t stop there!

Measurement 40

Measurement Comparison Advertising Advertising 40

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Meanwhile, brands have their own networks — both internally and externally. They’re potential influencers and advocates, as well.

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

SEPTEMBER 8, 2016

As the VP, my objectives will focus on expanding our client base on a more global scale, growing the diversity business and becoming a national thought leader on how organizations successfully handle diversity issues internally and externally. Download our new report – Cision’s 2016 Global Social Journalism Study – today.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Click here, or, on the image at the end of the post to download your free content calendar template.

How To 75

How To Content Marketing Conference Analytics 75

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. Imagine your grandpa trying to download software on his new iPhone, and you get the picture.

Communications 40

Communications Marketing Technology Data 40

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. For the full list of 28 marketing ideas, you can download the presentation here. Then dive in to promote a market-specific report or piece of downloadable content, promoted to that vertical audience.

Marketing 49

Marketing eBook Case Study Comparison 49

Waxing UnLyrical

NOVEMBER 30, 2018

This refers to the external or internal links that are driving traffic to your content. Internal traffic sources tell you about which content pieces are effective enough to generate leads for other pages as well. This action could be anything from clicking on a link to downloading a report. Traffic Sources. Conversion Rate.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Konnect Agency

FEBRUARY 26, 2021

With this, “Aggregated Event Measurement” will be designed to help measure campaign performance in a way that is consistent with consumers’ decisions about their data. Create Campaigns Utilizing Your Site: As part of your holistic strategy, run web visit campaigns using your website’s internal tracking.

Advertising 52

Advertising Advertising Web Privacy 52

Practical Law Construction

OCTOBER 16, 2020

In regard to cost, a Zoom Pro Account costs in the region of £120 per year, whereas for platforms managed by commercial organisations, costs appear to range between circa £1,000 per day and circa £20,000 per party per week for the all singing and dancing systems used on sizeable international arbitrations. Electric file and folder names.

Conference 52

Conference System Video Meeting 52

Beyond PR

APRIL 7, 2016

To alleviate any last-minute worries, check out our international distribution checklist, then keep reading for an in-depth breakdown of each tip. All around the world, content consumers are bombarded with ads, shared stories, social posts, and more. This might seem obvious, but translations are crucial to international success.

Local 40

Local Internal International Energy 40

Deirdre Breakenridge

JANUARY 7, 2016

We hosted a terrific session with Michael Brito, Rebekah Iliff and Lee Odden on the same topic during this year’s PRSA International Conference ( “You Can Be a #ContentMachine” ) and it was clear from the discussion that PR pros want to empower themselves using content , and not be overwhelmed by it. Last but certainly not least…measure!

Survey 90

Survey Marketing Content Marketing Measurement 90

Scott Public Relations

APRIL 2, 2020

Young people in the study: Consume significant media, but news is not a primary category in that consumption. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Are less likely to believe that democracy influences their lives or to be interested in shaping that democracy.

Insurance 71

Insurance Insurance Healthcare Technology 71