Consumer Download International Product Launch 
Business Wire
FEBRUARY 2, 2018
This means consumers will see less of an organization's content, and brands will have fewer opportunities to build deeper relationships with their customers. One way to increase the impact of Facebook Live is to look at what products and services your brand is focusing on for 2018. Implementation Tip! Not sure how to start this?
PRSay
NOVEMBER 5, 2018
Many organizations already add video to their press releases to support product launches, events and executive announcements. And how ScribbleLive used a Media Snippet to support a product launch: ScribbleLive Unveils TrendHub, an AI-Powered Content Intelligence Solution. Now is the time. Syndication with video.
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Presspage
FEBRUARY 10, 2020
If you are sending a press release, make sure it includes all the relevant information and a couple of jargon-free quotes that talk about why this is important for consumers or a wider community – not for the company or organization. Isn’t this more time-consuming? Personalize your PR pitches. But chances are it pays off.
PR 20/20
JANUARY 15, 2019
Forbes agrees , saying consumers “are putting more trust in others they know and reputable content, not ads.” Furthermore, top performing companies in 2019 will extend content efforts far beyond the marketing department to distribution helpful and repurposed materials internally to be multi-beneficial. How Can I Apply It?
Communications Conversations
JULY 20, 2017
I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. Consumers don’t just want to hear from a company, no matter how much they trust the brand.
Buzzstream
FEBRUARY 9, 2024
For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. Unlike announcing a product enhancement that may no longer be relevant after 6-months or a year, releasing reports full of valuable data can get cited for many years.
PR 20/20
NOVEMBER 29, 2022
The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Every marketing plan should start with an honest internal marketing assessment. Internal brand surveys. Industry trends and reports.
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