Buchanan PR

JUNE 30, 2023

McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms. An old marketing strategy might look at this as a failure, but in 2023, this is marketing gold. The result?

Viral 72

Viral Trends Social Media Creativity 72

Contently - Strategy

MARCH 2, 2023

So if you want something that will grab a consumer’s attention for a hot minute, video is key. Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions. At least for now, Beyonce or Harry Styles won’t help you go viral.

Brand 92

Brand Branding Instagram Video 92

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage. He’s just Ken.”

Film 118

Film Marketing Sports Hotels 118

The Hoyt Organization

APRIL 11, 2024

How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands? Amplified awareness : Influencer marketing utilizes social media’s inherent shareability to increase brand visibility and buzz, potentially leading to viral content. Read on to find out.

Social Media 65

Social Media Video Viral Brand 65

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule. For any marketer wanting to incorporate TikTok into a brand PR strategy, TikTok influencers are essential. Why TikTok? . But Can It Work for B2B?

B2B 310

B2B Video Creativity Social Media 310

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform. gucci Visit the temporary exhibition in Milan open until Sunday June 18 at 6 p.m.

Brand 71

Brand Branding Marketing Fashion 71

Prohibition

AUGUST 4, 2023

Neglecting to Understand The Audience different platforms, focus, strategy, lose followers, posting content, common pitfalls One of the gravest and common mistakes that marketers can make in social media video marketing is to overlook the importance of understanding their audience. Get in contact today to find out how we could help.

Social Media 118

Social Media Video Marketing Media 118

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Short form videos are becoming increasingly important to a brand’s marketing strategy.

Brand 118

Brand Branding Video Social Media 118

Prohibition

MAY 9, 2023

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. The app has also become a platform for viral challenges and dances, making it a hub for creativity and self-expression. In the UK, TikTok has become increasingly popular, with over 22.28

Privacy 62

Privacy Social Media Instagram Viral 62

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Strong creatives seem to always generate discussion among judges, too.”

Measurement 156

Measurement Case Study Creativity Course 156

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Use visual content, like GIFs and short videos, to entertain consumers. The Magician.

Brand 273

Brand Branding Consumer Social Media 273

Prohibition

MARCH 16, 2022

For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. Plan your advertising strategy thoroughly – consider all the methods of maximising engagement. Every good business strategy starts with a plan, and the same goes for social media advertising.

Small Business 71

Small Business Advertising Advertising Social Media 71

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Here are four strategies that can help: 1.

Advertising 87

Advertising Advertising Ethics Fashion 87

Konnect Agency

MAY 15, 2020

Never before have brands been able to create virality on such a massive scale. Content creators can use popular sounds and hashtags to join in on these TikTok challenges or trends, further increasing a brand’s likelihood of landing on the FYP and extending potential reach and virality of videos.

Viral 52

Viral Video Social Media Creativity 52

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity 120

Creativity Comparison Consumer Examples 120

Karen Freberg

APRIL 9, 2023

In an industry where there is a lot of excitement and competition, there also is a lot of creativity in the entertainment and movie business. Social / digital first mentality The strategy for both movie campaigns here was very clear in terms of their overall goals – to have a digital and social push first and foremost focus.

SMB 52

SMB Viral Creativity Course 52

Cision

NOVEMBER 19, 2015

In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content. According to Landsberg, “ great content is grounded by human truth, [it] fills a specific consumer need and creates reciprocal value.”.

Viral 120

Viral Content Marketing Consumer Storytelling 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. As part of our strategy, we went after market leaders like Dropbox and Hightail. As a result it’s created a foothold with younger consumers while more dominant QSR players like McDonald’s have failed. Here are some tips based on tech PR experience.

Brand 136

Brand Branding How To Storytelling 136

Shift Communications

DECEMBER 1, 2016

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc. News & World Report.

Strategy 60

Strategy Print Insurance Insurance 60

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. How does client research inform marketing strategy? The importance of research in developing marketing strategy cannot be overstated. How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

Cision

MAY 11, 2016

Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . I’m inspired by their creativity and enthusiasm to deliver results. . The business strategies that work today won’t necessarily work tomorrow. to viral social media campaigns. .

Television 120

Television Travel Tourism Pitching 120

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 1) Marketing embraces sustainability.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Konnect Agency

OCTOBER 18, 2019

Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. Value” here is defined as content that drives engagement, virality and follows, ultimately leading to a substantial return on investment. What fuels social media growth? Investment.

Social Media 56

Social Media Marketing Media Trade Shows 56

Karen Freberg

SEPTEMBER 17, 2017

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes.

Creativity 40

Creativity Storytelling Sports Social Media 40

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Honestly, this traditional format is completely obsolete now.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Shift Communications

SEPTEMBER 22, 2014

From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. Instead, we’re going to focus on something more valuable: what we learned.

Report 135

Report Mobile Pinterest Conference 135

5W PR

MAY 18, 2018

Content is an important component of any marketing strategy. Another great thing about experiential marketing, is that it leads to a stronger consumer experience for a brand’s target audience. These days, consumers often interact with companies through digital media like social channels, websites, or email.

Company 96

Company Marketing Social Media Analytics 96

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Videos are also a great storytelling device.

Video 62

Video Social Media Instagram Media 62

Cision

NOVEMBER 24, 2015

Why should your company or agency use social influencers and native content in your PR strategy? Consumer habits and generational preferences are pushing toward an increased use of PR over advertising. New companies are making millions from this strategy. Spread out your strategy, diversify. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

Critical Mention

NOVEMBER 26, 2018

Your competitors are most likely already using influencers in their marketing strategy. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. With social media’s marketing power increasing exponentially, brands want to create content that will go viral.

Marketing 80

Marketing SEO Advertising Advertising 80

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Prohibition

JANUARY 17, 2022

This step by step guide will provide an overview of social media crisis management including the goals of an effective strategy, the challenges and opportunities of each platform and details about absolute best practices for a successful implementation. What is Crisis Management? Why is Crisis Management so Important to an Organisation.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. To maximize the value of your video production, it’s very important to adopt a multichannel promotion strategy. Journalists and consumers crave videos. more views. Surveys & Research.

Infographics 235

Infographics Case Study Content Marketing Video 235

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. And I think also just from the clients, right?

Advertising 131

Advertising Advertising Data Reputation 131

Prohibition

JANUARY 24, 2022

Key contacts, templates, and comprehensive protocols on how and when to exchange information, as well as with whom, should all be included in the strategy. What causes a crisis to go viral? With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62