Prohibition

FEBRUARY 13, 2024

Check out the changes that will impact your Q1 strategy below. TikTok’s silent fallout TikTok, known for its ‘sound always on’ strategy, is facing a silent setback. TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app.

Instagram 62

Instagram LinkedIn Social Media Media 62

Buchanan PR

JUNE 30, 2023

McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms. An old marketing strategy might look at this as a failure, but in 2023, this is marketing gold. The result?

Viral 72

Viral Trends Social Media Creativity 72

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

PRSay

MARCH 7, 2024

To achieve their objective, the “Barbie” team deliberately employed a breadcrumb strategy, offering three tips that PR professionals can incorporate into their upcoming campaigns: Small bites of content were released one at a time, beginning in late 2022 through the film’s release in July 2023, as reported by BBC News.

Film 129

Film Marketing Sports Hotels 129

5W PR

JANUARY 29, 2024

It’s a masterful leader, creating strategies that help companies build trust, and ultimately, achieve more success. Forget the Silicon Valley playbook of viral trends and flashy apps. It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations.

Industry 78

Industry Publicity Ethics Privacy 78

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand. The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

Prohibition

NOVEMBER 3, 2023

With its user-friendly interface and the ability to create and share short video content, it quickly became the go-to platform for those seeking entertainment, creativity, and connection. TikTok’s ‘For You Page’ algorithm made it easier for content to go viral, providing a remarkable opportunity for aspiring influencers.

Marketing 62

Marketing Instagram Viral Video 62

PRSay

AUGUST 30, 2023

Even before its release, “Barbie” began taking over our newsfeeds with reports about clever marketing strategies and partnerships to promote the blockbuster movie. The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions. Choose cross-promotions carefully.

Brand 132

Brand Branding Film Insurance 132

Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. At the same time, we haven’t lost sight of what has not (and likely will not) change.

Strategy 78

Strategy Media Storytelling Pinterest 78

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Short form videos are becoming increasingly important to a brand’s marketing strategy.

Brand 118

Brand Branding Video Social Media 118

The Resolution Blog

JANUARY 31, 2020

Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Strong creatives seem to always generate discussion among judges, too.” Clear results that support the strategy really matter.”

Measurement 156

Measurement Case Study Creativity Course 156

Stern + Associates

MARCH 8, 2023

When an organization makes it a priority to remove barriers and equalize opportunities, they can better tap into the potential of their workforce while encouraging innovation and creativity. The post #EmbraceEquity: A Noble Goal That’s Also Good for Business appeared first on Stern Strategy Group.

Leadership 93

Leadership Groups Viral Crisis 93

Prohibition

JUNE 27, 2023

TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.

Brand 71

Brand Branding Marketing Fashion 71

PRSay

JANUARY 23, 2019

12, UCLA gymnast Katelyn Ohashi became a viral sensation after performing a enthusiastic routine that earned a perfect score at the Collegiate Challenge. Ohashi shows us that even if your first plan or strategy does not work out, that does not mean you have to settle for less. Display your personality.

Communications 145

Communications Viral YouTube Creativity 145

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. However, to capture even more interest ahead of the Halloween horror movie season, the film makers executed a truly menacing marketing strategy. Still, many marketers find it fascinating.

Consumer 80

Consumer Marketing Television Viral 80

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign.

Video 62

Video Case Study Sports Creativity 62

Prohibition

AUGUST 4, 2023

Neglecting to Understand The Audience different platforms, focus, strategy, lose followers, posting content, common pitfalls One of the gravest and common mistakes that marketers can make in social media video marketing is to overlook the importance of understanding their audience. Get in contact today to find out how we could help.

Social Media 118

Social Media Video Marketing Media 118

The Hoyt Organization

APRIL 11, 2024

Amplified awareness : Influencer marketing utilizes social media’s inherent shareability to increase brand visibility and buzz, potentially leading to viral content. Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests.

Social Media 65

Social Media Video Viral Brand 65

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Here are four strategies that can help: 1.

Advertising 87

Advertising Advertising Ethics Fashion 87

Melissa Agnes

JULY 17, 2014

A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. The course introduces social media strategies to public relations professionals, who will in turn tap social media to interact with the media (journalists, bloggers, authors). So let’s call it like it is!

Social Media 252

Social Media Crisis Media Viral 252

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1

Crisis 62

Crisis Viral Government Crisis Communications 62

Cision

MARCH 24, 2016

You already know influencer marketing is an important part of your strategy. Here are four benefits of working with influencers in real time: Want to learn more ways to involve influencers in your real-time marketing strategy? It’s every brand’s dream to go viral, but it doesn’t often happen. Read the free tip sheet today!

Brand 120

Brand Branding Viral Trends 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. As part of our strategy, we went after market leaders like Dropbox and Hightail. All it takes is a creative team, a willingness to take risks, and serious commitment to PR. Here are some tips based on tech PR experience. Take advantage of social media. .

Brand 136

Brand Branding How To Storytelling 136

Karen Freberg

APRIL 9, 2023

In an industry where there is a lot of excitement and competition, there also is a lot of creativity in the entertainment and movie business. Social / digital first mentality The strategy for both movie campaigns here was very clear in terms of their overall goals – to have a digital and social push first and foremost focus.

SMB 52

SMB Viral Creativity Course 52

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Two lessons can be learned from Upworthy’s strategy. Images: opensource.com , woodleywonderworks ( Creative Commons ).

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore. In traditional journalism, diligent fact-checking is a given.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Beyond PR

AUGUST 22, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy.

Strategy 74

Strategy Trade Shows Case Study Course 74

Cision

NOVEMBER 19, 2015

Sixty percent of organizations lack a specific strategy to put out the fire. Your crisis plan should focus on those who can help your responses and ongoing communication go viral. Images: Andrew Magill , Ginny ( Creative Commons ). When a tweet catches smoke and spreads misunderstanding about your brand, how do you respond?

Crisis 120

Crisis Crisis Communications Viral Social Media 120

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity 120

Creativity Comparison Consumer Examples 120

Karen Freberg

SEPTEMBER 17, 2017

Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes. Sports Social Strategy & Community Management Manager. They are some of the best I know in the business.

Creativity 40

Creativity Storytelling Sports Social Media 40

Mark My Words

OCTOBER 13, 2022

Social media, a novelty for the royals when the Queen posted her first tweet in 2014, is now a central element in their communications strategy. Although they remain estranged, Harry and Meghan provided the impetus for the Cambridges’ revitalised media strategy. The spontaneous moment was called “lovely” on Twitter.

Social Media 60

Social Media Interviews Media YouTube 60

Bad Pitch Blog

FEBRUARY 6, 2012

This connection is a critical strategy and the answer to a question: "How do we display superhuman abilities in a new and creative way?" And a viral hit. Make a Connection Big successes like the pitches above require a connection between a smart strategy and a creative execution of that strategy.

Analysis 54

Analysis Strategy Retail Viral 54

PR for Anyone

MAY 4, 2022

Get creative with it. It went viral because it looked like big worms. National Pasta Month – if you are a cook, chef, food blogger, etc. this is a great time to pitch national pasta month. You don’t want to pitch what everyone else is going to pitch. Have some fun. That’s what people like.

Pitching 130

Pitching Media Financial YouTube 130

Prohibition

MARCH 16, 2022

Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this. Plan your advertising strategy thoroughly – consider all the methods of maximising engagement.

Small Business 71

Small Business Advertising Advertising Social Media 71

Cision

NOVEMBER 19, 2015

The two are completely different; therefore they require different strategies. The Opt Outside campaign, in which REI announced it would close its stores on Black Friday and encouraged shoppers to take the day to spend time outside instead of shop, reached viral levels. Images: Todd Dailey , Food Group ( Creative Commons ).

Viral 120

Viral Content Marketing Consumer Storytelling 120

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Shift Communications

NOVEMBER 3, 2014

Prankvertising is a marketing strategy and growing trend in recent years that involves pranking, if not outright scaring, an unsuspecting individual or audience. When a journalist later called Gordon out on the stunt, which he believed to be fake, Gordon exacted his viral revenge. The end product is a commercial spot or online video.

Advertising 92

Advertising Advertising Viral YouTube 92