5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024.

Trends 62

Trends Marketing Comparison Retail 62

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. They demonstrate creativity, playability, and quality. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.

Internal 78

Internal International Retail Trade Shows 78

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. What does it value?

Marketing 173

Marketing Storytelling Creativity Privacy 173

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues.

Agency 310

Agency B2B B2C Pitching 310

Prohibition

AUGUST 1, 2023

Artificial Intelligence (AI) is reshaping the world of marketing in ways we couldn’t have imagined just a few years ago. These are questions that every marketer must grapple with in the era of AI. It looks like it, which we can all agree will save lots of time and allows us as marketers to focus more on optimising the strategy.

Marketing 62

Marketing Ethics Retail Tools 62

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. How do you utilize social media/marketing to amplify your PR results?

Pitching 98

Pitching Consumer How To Education 98

Prohibition

SEPTEMBER 8, 2023

Influencer marketing, the art and science of leveraging popular figures to promote a brand, has evolved significantly over the years – which is the focus of our bonus episode. Today, influencers play a vital role in the marketing world, bringing about an undeniable magnetism that attracts consumers like never before.

Marketing 62

Marketing B2C Advertising Advertising 62

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. To learn more, visit [link]. . About Crenshaw Communications.

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. PR pros are very creative and have the skills to take something bland and make it exciting and relevant. Without creative thinking, it would have never happened.

Creativity 243

Creativity Groups Retail Media Training 243

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Meta, Google, and Snap are using generative AI to power augmented reality features, to create images and videos, and helping to jumpstart their marketing campaign plans.

Advertising 170

Advertising Advertising Analytics Data 170

Cision

MARCH 14, 2017

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space. To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Creative Strategies. Design an emotional roller coaster.

Creativity 208

Creativity Comparison Construction Retail 208

Prohibition

SEPTEMBER 29, 2023

Marketers will feel hard hit by the recent updates, imposing more privacy restrictions, but also this presents an opportunity for you to truly understand your audience. Are you using Artificial Intelligence (AI) in your marketing? According to the latest data, up to 90% of startups fail, across all industries.

Privacy 62

Privacy Comparison B2B Retail 62

5W PR

SEPTEMBER 27, 2017

The best approach to marketing is an integrated, 360-degree view. Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Here are five examples of marketing strategies where results can be boosted via a 360-degree PR campaign.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Mark My Words

OCTOBER 25, 2021

Campaign Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints recently. The offending work was a promotion that offered consumers the chance to win a “solid gold, 24-carat” can via two tweets and a Facebook post. It wasn’t always like this, of course.

Strategy 60

Strategy Marketing Insurance Insurance 60

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. Easier said than done, right?

Pinterest 202

Pinterest Creativity Video Retail 202

Shift Communications

OCTOBER 9, 2014

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Our ROI on content marketing will go down. Bob Stone’s framework is elegantly simple: list, offer, creative.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. In doing so, they are able to stay ahead of the competition, resonate with consumers, and ensure their relevance in a rapidly evolving market.

Brand 52

Brand Branding Automotive Retail 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. Let’s first start by clarifying some terms.

Social Media 87

Social Media Media Mobile SEO 87

Mindful Marketing

MARCH 12, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When you need to get away from others for a little alone time, there’s a place you can go: the first few rows of a movie theater.

Consumer 88

Consumer Retail Sports Creativity 88

Shift Communications

JANUARY 25, 2023

This ranges from representation in imagery to accessibility (for instance, DTC marketers prioritizing website enhancements to help blind and visually impaired consumers shop. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009.

Strategy 78

Strategy Brand Branding How To 78

Konnect Agency

OCTOBER 21, 2020

There is no doubt that the COVID-19 pandemic will have a long-term impact on not just people’s lifestyles, but also the way brands market to their customers. Looking ahead, how can marketers ensure they succeed, particularly in the face of the ever-changing consumer needs and behaviors? The Rise of Agile in Marketing.

Trends 52

Trends Marketing Mobile Retail 52

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. That’s the theme for this week’s Unscripted Marketing Links (UML). Those sound-like solid considerations for everything marketing does. 1) Statistics on the Super Bowl audience and advertising. According to Ms.

Sports 114

Sports Advertising Advertising Survey 114

Prohibition

JULY 21, 2023

Really, how could we not be with all of the weird and wonderful marketing campaigns that have come out of the film’s promotion? Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. million views.

Wireless 62

Wireless Retail B2C Instagram 62

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. .

Brand 252

Brand Branding YouTube Social Media 252

Reputation Us

SEPTEMBER 8, 2016

On occasion, we’ve even been enlisted to advise credit unions about expensive marketing campaigns proposed by outside creative agencies to grow membership through community involvement and cause marketing. played virtually no discernible role in consumers’ choice of their financial institution.

Banking 60

Banking Marketing Financial Community 60

Flack's Revenge

NOVEMBER 12, 2015

The Singles’ Day has intensified the rivalry between the two e-commerce retailers in China, Alibaba Group and JD.com. In August, Alibaba Group partnered with consumer electronics retailer Suning Commerce Group in an effort to match or exceed JD’s capabilities. Sellers are using social media to win over the consumer.

Social Media 120

Social Media Media Apparel Retail 120

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Brands know they should listen to consumers, but what about listening to employees? “And Influencer Marketing Goes Beyond Selling. LinkedIn video?

Social Media 62

Social Media Trends Marketing Viral 62

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Prohibition

OCTOBER 17, 2019

The luxury retail market is exclusive and competitive, but don’t worry, this isn’t necessarily a bad thing. So, businesses that are in this market are now upping their game in PR and brand marketing. Why is it important for luxury brands to be using PR and marketing?

Marketing 48

Marketing Video Retail Social Media 48

Cision

JANUARY 6, 2017

They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. Are there multiple ways a brand can create that buzz?

Retail 225

Retail Consumer Brand Branding 225

PR in High Definition

MARCH 6, 2018

I can see the opportunity for aspiring businesses and influencers – particularly creative artists, musicians, and retail sellers to have another means of selling to consumers, but when Vero doesn’t want to be filled with advertising, this opportunity is unlikely to pay off unless consumers are willing to see all that brand-filled content.

Consumer 63

Consumer Instagram Advertising Advertising 63

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season.

Retail 136

Retail Creativity Leadership Agency 136

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. I’ve worked on communications, marketing and sales.” They spoke about their first job and their career.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Communications Conversations

OCTOBER 24, 2014

Essentially what they’re doing is using Instagram as a virtual idea-starter for parents and others around Halloween goodies and DIY crafts (two areas of “interest” for a giant retailer like Target, who just happens to sell all of the items that go into said goodies and DIY crafts). Kudos, Target.

Instagram 146

Instagram Case Study Brand Branding 146