Consumer Creativity How To Storytelling 
5W PR
JANUARY 26, 2024
These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways. They’ll have to focus on creating campaigns that really stick with consumers and make an impression.
Cision
MAY 31, 2017
After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.
ImPRessions - Crenshaw Communications
MAY 1, 2019
Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message. Bad timing.
Waxing UnLyrical
AUGUST 28, 2018
The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Yet, even as PR practitioners, we find ourselves challenged with how best to write a story.
ImPRessions - Crenshaw Communications
JULY 18, 2023
Dive into research and audience analysis Each holiday brings unique associations, cultural nuances, and evolving consumer preferences. But because this is new, PR pros need to consider how to align with Diwali and promote it with sensitivity and focus. Otherwise, they risk excluding a subsection of their target audience.
5W PR
SEPTEMBER 27, 2023
This helps them build brand awareness, credibility, and loyalty among consumers. Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom.
ImPRessions - Crenshaw Communications
JANUARY 31, 2019
Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. As a result it’s created a foothold with younger consumers while more dominant QSR players like McDonald’s have failed.
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