Deirdre Breakenridge

JUNE 27, 2018

Unlike before, corporate action isn’t just lobbying for laws and regulations that increase their profits. Today, companies are compelled by their consumers to do more for society’s common good. They are offering moral leadership where regional and national governments are failing to do what their consumers want and need.

Marketing 164

Marketing Ethics Local Technology 164

Maxim Behar

MARCH 12, 2024

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. If you work with grocery products, mass consumer goods such as consumer electronics, or other types of goods that various groups of people use, you have to use their language to communicate effectively.

Ethics 64

Ethics Social Media Local Corporate 64

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time!

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. An auto show within a consumer electronics show. Author: Jim Bianchi.

Automotive 129

Automotive Mobile Technology Hotels 129

Landis PR

MAY 9, 2022

My boss at the college radio station believed in Murphy’s Law: If anything can go wrong, it will. Assess and Prepare Internal and External Communications: The crisis impacts internal audiences, e.g., employees, and external audiences, e.g., consumers and the press, differently. The post Crisis?

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

Critical Mention

AUGUST 6, 2020

Many organizations sell products or services that appeal to consumers all across the world. Avoid the hassle by subscribing to an all-in-one media service where you can get access to a contact database and be able to monitor your brand via TV and radio, online news and social media. Local & International Contacts.

Media 104

Media Radio Local Tools 104

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Reputations can be formed throughout the entire consumer journey. In business, opinions play a big role in shaping reputations.

Reputation 105

Reputation Brand Branding Analytics 105

MaccaPR

SEPTEMBER 9, 2019

Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers. Craziness ensued—consumers claimed that DoorDash and Uber Eats delivery people were devouring their Popeyes sandwiches, and one sandwich was being auctioned off on eBay for $4,316.

Twitter 105

Twitter Marketing Social Media Viral 105

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September. It then launched a D&I training program for employees and joined the Human Rights Campaign’s Corporate Equality Index, which evaluates companies for LGBT-friendly policies.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Critical Mention

NOVEMBER 18, 2019

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Consumers are attracted to making purchases from dependable brands. Boost your Brand Awareness. Increase your Credibility Level.

Viral 70

Viral Radio Media Sports 70

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. The more consumers visit your site, the more enter your marketing and sales funnels. Share Tweet Share.

Social Media 105

Social Media Media Customer Service Radio 105

Remote PR Jobs

SEPTEMBER 25, 2023

The Talking Points Podcast Created by Arik Hanson , a solo marketing and communications consultant, and Kevin Hunt, leader of corporate communications content at General Mills, The Talking Points Podcast is a one-stop shop for relevant news and advice regarding public relations, corporate communications, social media and marketing.

Pitching 100

Pitching Interviews Trends Journalism 100

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2017

Like any other consumer products, they stand for something. We in PR like to talk about how every brand is now a media company, but every major media company is also a brand. There are no clear winners or losers in the battle between the press and the president, at least not yet.

Crisis Management 136

Crisis Management Exercises Radio Journalism 136

PR Fuel

OCTOBER 26, 2021

” No matter how great your products or services are, you need a way to inform consumers about them. By employing the right press release strategies, you can boost the corporate bottom line. Consumers are more likely to patronize your company if they see you as knowledgable, honest, and dependable. Still not sure?

Writing 91

Writing Consumer Small Business Reputation 91

The Proactive Report

FEBRUARY 24, 2017

It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. Twitter is an essential commodity that benefits the State Department, Open Source Intelligence (NSA, NRO, CIA, FBI), and Corporate Intelligence (NASDAQ, DOW, etc). It could just mean corporate raiding.

Twitter 235

Twitter Customer Service Web Facebook 235

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S.

Instagram 98

Instagram Crisis Local Privacy 98

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September. It then launched a D&I training program for employees and joined the Human Rights Campaign’s Corporate Equality Index, which evaluates companies for LGBT-friendly policies.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Mindful Marketing

OCTOBER 5, 2019

Today’s online influencer marketing makes it difficult even for adults to connect the dots between product users and corporate sponsors. Although the kindergarten-age kids could recognize almost any consumer-products brand from its logo, very few could explain what advertising was or why we had it.

YouTube 81

YouTube Television Advertising Advertising 81

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Music and radio. Family and parenting. Food and drink.

Social Media 233

Social Media How To Insurance Insurance 233

PRSay

SEPTEMBER 14, 2017

Independent practitioner, corporate spokesperson, agency account executive. Our revenue models are driven by the mass and volume of the messages we place and secure in the media or the minds of consumers. While it is doubtful that we’ll ever achieve radio silence, I encourage you to make space in your practice for listening.

Ethics 106

Ethics Nonprofit Exercises Radio 106

Beyond PR

AUGUST 30, 2016

You know this generation – the most likely to own a smartphone (89%); least likely to listen to the radio (at least in the traditional sense) (31%); and most likely to shop online (53%), all according to a guide from students at the University of Southern California’s online MS in applied psychology – and they’d know; they are students, after all.

Radio 68

Radio Media Newspapers Technology 68

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Use this season to reinvent your PR strategy. Until next time!

Publicity 74

Publicity Employee Analysis Radio 74

MaccaPR

NOVEMBER 30, 2017

Or – and this is where experiential pays off – are you a brand still trying to connect with your base and give them an experience in a moment in time that reinforces the relationship you have with them as consumers? We’ve got a frozen food client who identified who their alpha consumers are: gamers. It was a perfect storm of marketing.

Marketing 76

Marketing Consumer Measurement Viral 76

Critical Mention

NOVEMBER 7, 2019

Ninety-two percent of consumers say they trust earned media over purely promotional content – via iScribblers. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? ” How Effective is Earned Media in PR? ” Until next time! Critical Mention.

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

DECEMBER 20, 2019

According to Nielsen , 83% of global respondents trust recommendations from people they know, while 66% trust consumer opinions online. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Follow the trends that led others to post positively about your brand.

How To 103

How To Brand Branding Media 103

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Victorious PR

FEBRUARY 6, 2023

They are the go-between between an organization and their targeted audience or consumers. PR For Small Businesses PR isn’t some nefarious tactic used by big corporations, it has many benefits for businesses of all sizes. Essentially, PR is simply a form of communication, often all about engaging with the public.

Real Estate 52

Real Estate Small Business Local Reputation 52

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Above all, through speeches, radio addresses, and his writings, Churchill presaged the modern business or political leader bent on making his mark through strategic thought leadership. Today’s most effective PR relies on emotional storytelling to make connections with consumers. Phantom Thread.

Film 136

Film Local Leadership Radio 136

Communications Conversations

JULY 14, 2016

Forrester and Edison Research seem to come out with a new study each quarter telling us how huge podcasting is with consumers. In fact, if you do a few quick searches for popular (or effective) corporate podcasts, you really won’t find much. Not really. Except, here’s the thing: Not every company has a Kevin Hunt.

Internal 60

Internal International Resources Banking 60

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. TED Radio Hour. (~60

Radio 60

Radio Content Marketing Marketing Education 60

Prohibition

JULY 14, 2017

It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders. The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. We’re used to consuming media on mass.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. 4) On the in-house side, there are clearly areas of overlap between HR and corporate communications – internal comms comes to mind. 7) Is there a question I didn’t ask, but you wish I did?

Employee 89

Employee Internal International Training 89

The Hoffman Agency

OCTOBER 25, 2019

In addition to networking with light snacks and refreshments, we will be discussing topics for career readiness, including: Pros and cons between working at an agency, or in-house at a corporation. Account Strategist , focusing on consumer PR and strategy. Balancing client needs with agency priorities. Ashley Nakano, director.

Agency 28

Agency LinkedIn B2B B2C 28

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. The implication is that the industry needs to be where consumers were going during COVID.

Healthcare 78

Healthcare Storytelling Communications Local 78

PR Conversations

MARCH 8, 2016

The firm specializing in “The Woman’s Angle”, serves corporations in widely divergent fields. This goes beyond the usual narrative of employing women communicators to reach women consumers: Flanley and Woodward note that hiring a woman to lead a woman’s program is necessary, but it is not enough in and of itself.

Publicity 40

Publicity How To Newspapers Radio 40