Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

5W PR

FEBRUARY 12, 2024

In the digital age, the tools of PR in digital marketing have gone high-tech. PR in digital marketing is able to tap into the pulse of the digital landscape, identifying the target audience of the brand, the platforms that the audience frequents, along relevant news websites and industry blogs.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing.

Publicity 146

Publicity Privacy Crisis Communications Ethics 146

Cision

APRIL 13, 2016

says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Stuart Bruce

JULY 15, 2014

He might have a point if you simply look at how social media can be used for consumer marketing or customer service. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Shift Communications

NOVEMBER 18, 2014

SHIFT has had the pleasure of representing a variety of security vendors (both public and startup) over the years, and we’ve noticed a significant change in the market temperature over the past 12 months. The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed.

eBook 111

eBook Communications Crisis Communications Insurance 111

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Landis PR

JANUARY 22, 2024

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

NewsWhip

OCTOBER 13, 2022

Good crisis communications teams stay prepared for these kinds of events. Today’s consumers expect companies to take a stand. The 2019 Aflac Corporate Social Responsibility Survey found that 55 per cent of Americans believe it’s important for brands to take a stand on social, environmental, and political issues.

Brand 148

Brand Branding Sports Crisis 148

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What are some of the key components of a successful strategic communication strategy?

Automotive 245

Automotive Resources Strategy Consumer 245

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S. CRISIS LESSON #7: CORPORATE SHOULD PROTECT ITS BRAND AT THE LOCAL LEVEL.

Instagram 98

Instagram Crisis Local Privacy 98

PRSay

OCTOBER 25, 2017

To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Communicators need to learn more about the work and entertainment habits of rural Americans. 3 Ways to Maintain Control of Your Corporate Social Media. During the Oct.

Social Media 117

Social Media Conference Media Corporate 117

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I did data communications for our local, state and national reporting. I then became Executive Director of Marketing and Communications at the university in January 13th, 2020.

Ethics 80

Ethics Data Crisis Apparel 80

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” “Reputation management and crisis communications is something our firm is continually engaged in. ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

Stephen Waddington

OCTOBER 13, 2020

These stories have been recorded and published in a report published by the Government Communication Service (GCS) COVID-19 Advisory Panel. The panel chaired by Alex Aiken, executive director, GCS consisted of senior representatives from professional marketing and communication membership organisations.

Report 144

Report Communications Government Crisis 144

David PR Group

APRIL 4, 2024

In the vast expanse of the corporate world, few crises carry the potential to shake the very foundations of an iconic behemoth. Anecdotal evidence, like the reluctance of passengers, including myself, to fly on 737 MAX planes despite attractive fares, underscores the financial ramifications and the profound impact on consumer perceptions.

Crisis 52

Crisis Transportation Crisis Management Reputation 52

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign. Amplification is incredibly efficient. The opportunities for amplification are endless.

Conference 59

Conference Consumer Social Media Google 59

Landis PR

JANUARY 30, 2024

Research shows that 44% of decision-makers become less receptive to sales calls and traditional marketing during economic downturns. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 129

Technology Study Communications Survey 129

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

5W PR

JUNE 15, 2020

The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. That doesn’t mean pandering.

Crisis 113

Crisis Digital PR Retail Reputation 113

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. When Carson Stoga’s work in the tech startup space began to slow down, they pivoted focus to other direct-to-consumer clients.

Meeting 91

Meeting Retail Groups Hotels 91

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 122

Communications Crisis Internal International 122

Stuart Bruce

NOVEMBER 27, 2015

By 2020 African consumers will be spending more than a trillion dollars. Growth in the size of the market and the scope of what PR people do, but more importantly growth in the ability and talent of African PR professionals. Local independent PR agencies, some of which operate across several African markets.

Mobile 60

Mobile Public Affairs Government Local 60

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 193

Writing Communications Marketing B2B 193

Prohibition

JANUARY 14, 2022

For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

JUNE 3, 2020

to push real-time, actionable alerts to market-moving news as it breaks. Let’s say you’re a software company with dozens of competitors in each of your markets globally. As president, she’ll lead the company’s operations and corporate strategy. in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Landis PR

JANUARY 16, 2024

Especially in PRGN because this is a network based on exclusivity, which means that we only recruit and keep one agency from a market at the same time, meaning that there are no competitors in the room. but they all are in different markets. And in the other markets, it’s basically one agency per country.

Agency 59

Agency Internal International Meeting 59

Prohibition

DECEMBER 13, 2021

In business, managing crises is an integral part of marketing – especially if you’re a brand new company. A crisis can be anything that disrupts the normal flow of your business. Or it could be a production, financial or management failure that causes a corporate crisis for your business. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Landis PR

JULY 10, 2023

Second, challenge yourself to consume news from a variety of sources, not just the news outlets that seem to match your opinions. For example, a trained epidemiologist from an accredited university or hospital probably has a more informed opinion on things like public health than someone who is seeking to gain or hold political office.

Journalism 52

Journalism Training Consumer Tools 52

PRSay

MAY 6, 2016

He develops communication strategies that grow relationships. In this role, Ken provides businesses with visions, strategies, and inspiration for PR and marketing communication programs. At The PowerStation | Communications, he directs: Strategic program development and management. Crisis communications.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

MaccaPR

JANUARY 17, 2017

From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (like you!)

Crisis 48

Crisis Local Blogging Creativity 48

Sword and the Script

FEBRUARY 5, 2019

Today, when you get ad through approval and into market…your job isn’t done. To their credit, the team behind @ATTCares is making an effort to respond to some of the criticism, but the effort is robotic and surely hamstrung by corporate rules. This particular example is a classic illustration of how the web has changed marketing.

Advertising 60

Advertising Advertising Social Media Twitter 60

5W PR

AUGUST 27, 2018

A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. The lesson, sometimes you have to do more with less, and it never hurts to reconsider consumer experience.

Company 87

Company Airlines Print Government 87