Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

JUNE 9, 2015

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Segment your target markets. Let’s say your target market is new parents. Use keywords.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Content marketers often have difficulty getting executive buy-in for customer research. Lack of buy-in. The best part?

B2B 137

B2B Company Survey Enterprise 137

PR 20/20

JANUARY 19, 2023

And as a manufacturer , it can be even more challenging to convert technical, doldrum information into content that resounds with your audience—and ultimately results in valuable leads. So how can you maximize your web content to reap positive business results? Source: Hynes Industries ? So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

ReimaginePR

JULY 25, 2018

It encompasses everything from the language that you use on your main site to the way other sites in your industry link back to you. Basically you want to design your site in a way that the Web at large can easily understand it and share it with your target audience. B2C – Business to consumer. B2B – Business to business.

SEO 211

SEO Tools Engineering Google 211

PR 20/20

JANUARY 6, 2023

That means—in today’s digital-centric world— your website is more important than ever , no matter the industry. You can also add these keywords to your existing website content to help boost its search engine ranking. Remember that relevant keywords change just as often as consumer behaviors and patterns.

Engineering 86

Engineering SEO How To Resources 86

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. LinkedIn Pulse essentially analyzes what’s being written and aggregates content based on your industry, your connections and what you choose to follow on the network. This one’s a no-brainer.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy.

Marketing 239

Marketing Television Handbook Web 239

PR 20/20

MARCH 12, 2019

Artificial intelligence, despite any hype or buzz you hear, is a very real force in the marketing industry—and it’s changing the way brands and people create content. Content marketing activities dominated the list of highest-rated use cases for AI in marketing. What Is AI for Content Marketing?

Content Marketing 40

Content Marketing Company System Marketing 40

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. These might include: What is the brand currently missing that greater consumer engagement can address? Tools are often built into the platforms you use.

Community 91

Community How To Marketing Data 91

Barokas

MAY 31, 2019

Content must be on-brand and consistent, without being overtly promotional or repetitive. Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 Breaking through with quality material will become more difficult as content marketing approaches a saturation point. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

Beyond PR

MAY 17, 2016

In the PR and marketing industry, we can witness kaizen being practiced more and more often. As we explore in the white paper Defining the Metrics that Will Demonstrate ROI , new tools have made it easier to measure the precise impact of our efforts and optimize content creation and promotion. Demand generation improvements.

Content Marketing 74

Content Marketing How To Marketing Analytics 74

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. PR pros and marketers should take advantage of their organization’s social media interactions. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions.

Social Media 105

Social Media Media Customer Service Radio 105

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3

Trends 124

Trends SEO Leadership Print 124

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Web Ink Now.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Contently - Strategy

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. MOFU content lays the foundation for product consideration, the step before the conversion phase. At least 47 percent of buyers will view 3-5 pieces of content before getting in touch with a sales rep.

Video 111

Video How To Education YouTube 111

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. Just finding the right awards to apply to is itself time-consuming, but there are ways to shortlist the right awards to apply to. Why enter an award program?

Case Study 66

Case Study Conference Advertising Advertising 66

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Content Marketing is no Longer a Shiny New Object. But What Makes Content Marketers Successful?

Strategy 67

Strategy How To B2C Content Marketing 67

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Production: Creating intelligent content. Personalization: Powering intelligent consumer experiences.

Tools 71

Tools Marketing Enterprise Software 71

Prohibition

JANUARY 24, 2020

But as anyone in the industry knows, this can be a full time job. That means we need to start understanding how to cateogorise dark social traffic, as well as creating content for these closed communities, or even setting up our own dark social communities for niche audience groups. The future is private. Our advice? Social commerce.

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

AUGUST 4, 2021

Our team has been trained to respond quickly to any situation that may arise on the web so you can focus on running your business instead of worrying about what people are saying about you online. SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts.

Reputation 62

Reputation Brand Branding SEO 62

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. There’s no doubt that earned content is a force within the digital media world. Until next time! Critical Mention.

Strategy 75

Strategy Media Analytics Radio 75

Contently - Strategy

MARCH 11, 2024

From TikTok tutorials offering snappy investment strategies to in-depth podcasts revealing the secrets of wealth management, today’s consumers have no shortage of financial content. So, what should content marketing for financial services look like in 2024? In that regard, content is hugely important.

Financial 52

Financial Content Marketing Marketing How To 52

PR 20/20

MAY 22, 2018

That world may be fictional, but doublethink is real—and it’s destroying your content creation efforts. Content marketers (like any content creators) are in danger of doublethinking their way to a practice more insidious than plagiarism: patchwriting. We consume more. Ravenous crowds want more content.

Content Marketing 79

Content Marketing Writing Tools eBook 79

Sword and the Script

JUNE 8, 2021

Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now. While I believe the event industry will eventually recover from the 10 billion-dollar-hit it took, it’s going to take some time. Attendance has improved. webinars last year.

Survey 93

Survey B2B Report Video 93

The Resolution Blog

JANUARY 8, 2018

If you’re creating content in PR take note of hacks one and two especially. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. This is big news in how your coverage is found, viewed and consumed online.

Tools 136

Tools Publicity Measurement SEO 136

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. We wanted to streamline the user experience online bridging the gap between our website and social media content. Our goal, in general, has been to create or repurpose one new social video per month.

Blogging 68

Blogging Pinterest SEO Examples 68

Sword and the Script

NOVEMBER 1, 2016

Yet people like her influence consumer spending to the tune of $1.2 Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. A List of Top Influencers.

Marketing 60

Marketing Study Survey Content Marketing 60

PR 20/20

NOVEMBER 30, 2022

Which industries do we plan to focus on for growth? Does your company target a variety of audiences across different industries? A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

Bad Pitch Blog

APRIL 15, 2014

Spin Sucks Basics As you can imagine, social media, content marketing and search are all topics of discussion in Spin Sucks. A Point of Contention The only thing I disagree with in Spin Sucks is Dietrich''s classification of social media as shared media -- a fourth silo along with paid, owned and earned media.

Report 51

Report Fashion Trends Social Media 51

Sword and the Script

JANUARY 3, 2017

As it is on the web, our paths have crisscrossed occasionally over the years. He has also been a marketer and accepts an occasional commission for business writing. Or experts in direct marketing who could bring the combined experience of many campaigns and testing to bear. People are still people. In one sense, it’s not new.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Contently - Strategy

SEPTEMBER 13, 2019

If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. You know the feeling.

Content Marketing 111

Content Marketing Marketing Conference Blogging 111