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The Power of Artificial Intelligence in Content Marketing

NewsWhip

Artificial Intelligence (AI) is transforming the way marketers collect, understand, and even improve customer interactions, particularly when it comes to content marketing strategy. AI-backed media monitoring platforms allow marketers to stay up-to-date with industry-wide trends and current events.

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AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. And we’re just getting started.

Analytics 284
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2021 PRedictions: A look at what’s to come for the PR industry

Onclusive

We will begin seeing more jobs and spending from both businesses and consumers. Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible. That’s why content marketing needs PR.

Industry 221
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10 Free Content Marketing Resources You Need to Bookmark

Contently - Strategy

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming.

Resources 121
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UGC in the Beauty Industry

5W PR

Brands can take advantage of this by showcasing UGC on social media channels, engaging with consumers, and building a sense of community. Brands can foster connections and boost customer relations with user-generated content. Meanwhile, this content could increase trust in a brand.

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Thought Leadership vs. Content Marketing

5W PR

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies.

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Five Things PR Teams Should Know About Voice Search

ImPRessions - Crenshaw Communications

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339