Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Check out our list of the best PR conferences to attend in 2017.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

NOVEMBER 8, 2023

Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), But what about other assets that the media or customers are likely to see?

Training 195

Training Media Training Reputation Crisis Communications 195

Ishmael's Corner

JULY 6, 2015

Earlier this month the Federal Trade Commission (FTC) again reminded publishers that dressing up ads as journalism calls for clear labeling on the product. Mary Engle, associate director of advertising practices for the FTC, said at the Clean Ads I/O conference, “For us, the concern is whether consumers recognize […].

Journalism 60

Journalism Advertising Advertising Storytelling 60

Onclusive

JUNE 2, 2021

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. . Determine your campaign objectives. What is the needle that needs to be moved and why?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

AUGUST 9, 2021

Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

FEBRUARY 22, 2021

A Bureau of Investigative Journalism report has criticised British American Tobacco (BAT) for targeting its products at young people, often in developing markets using emerging forms of media. Cigarettes and tobacco heating products accounted for 439 billion units, vapour 226 million units, and modern oral 1.2 billion pouches.

Ethics 87

Ethics Sports Enterprise Journalism 87

Stephen Waddington

JULY 3, 2022

Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv. It was manage with great precision but inevitably led to longer conference sessions and less time for discussion.

Communications 129

Communications Software Internal International 129

Deirdre Breakenridge

JANUARY 13, 2015

Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. This represents quite an imbalance, especially given many of the products marketed at the conference targeted women, and that women account for 89 percent of the decisions to buy consumer electronics. Communicate inclusiveness.

Conference 150

Conference Training Healthcare Policies 150

Bianchi Biz Blog

APRIL 25, 2024

MEDIA OPPORTUNITIES: Over 150 local and national press attend every year from the likes of CBS Austin, Reuters, Forbes, Bloomberg, The Wall Street Journal, The Houston Chronicle and even news broadcasting on KXAN.

Mobile 88

Mobile Transportation Automotive Policies 88

Cision

NOVEMBER 30, 2016

Then at an IBM conference in Florida, I met Ross Mayfield (now the CEO of Pingpad), who turned me onto the great world of social computing. In the process, I became a software product nerd. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism.

Software 0

Software Media Leadership Journalism 0

Bianchi Biz Blog

JULY 25, 2022

As noted I enjoy the educational side of journalism. How long have you been in journalism and how did you get started? I’ve been involved in journalism for the past 16 years and got started completely by accident. I’m the bright hair you see on the conference floor or Truck Chat videos. Remember the assets!

Meeting 93

Meeting Media Journalism Education 93

Presspage

NOVEMBER 20, 2018

Brand Journalism. Hence, the introduction of brand journalism. Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. The rise of brand journalism has fundamentally changed the role of the newsroom managing editor.

Brand 60

Brand Branding Journalism Product Launch 60

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Every new product introduction requires its own media event. Though media events for truly innovative launches or with a captive press audience (at a conference like CES) can work, they are too often overly expensive and bloated affairs that don’t deliver on expectations. Don’t believe that you can be too prepared.

Skype 149

Skype Interviews Viral B2B 149

Communications Conversations

OCTOBER 10, 2019

If I were a brand-side PR leader, I would be bolstering my budgets in the following areas–and here’s why: Video AND audio production. I would invest in finding either people who could do both–or, add audio production to my list. But, I also see a few obvious areas where I would definitely add budget. Data analysts.

Brand 79

Brand Branding Survey Conference 79

Shift Communications

JANUARY 28, 2019

You got some great press, gained a few followers and sold some products. Don’t just think about top tier (New York Times, Wall Street Journal, etc.), Look for conferences or events within your industry that you can submit to speak at. Congratulations! You just had your first big launch. So… now what? Cue the crickets.).

How To 89

How To Case Study Conference Web 89

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. The more reliable and high-quality [the content] is for readers, the more it confers trust in and value of the brand behind it,” Dimond said. “I’m really proud of the final product.”

Content Marketing 120

Content Marketing Marketing Viral Study 120

Bianchi Biz Blog

AUGUST 17, 2023

While there is no such thing as guaranteed success at CES, we can offer up our top five pitfalls that companies in the automotive and mobility space need to avoid for the best chance for a productive event. Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. And maybe you will!

Automotive 76

Automotive Mobile Technology Resources 76

Wadds Inc.

JULY 3, 2022

Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a Professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv. It was well managed but inevitably led to longer conference sessions and less time for discussion.

Communications 59

Communications Software Internal International 59

Bianchi Biz Blog

NOVEMBER 14, 2022

We’re always digging into the latest automotive news with an emphasis on providing insights informed by our deep industry data covering everything from sales and production numbers to installation information for everything from ADAS to vehicle powertrain types. How long have you been in journalism and how did you get started?

Automotive 81

Automotive Engineering System Media 81

Ishmael's Corner

AUGUST 24, 2014

For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric. Adam Silver Press Conference. The best business storytelling in today’s world comes from journalists. Omnicom and Publicis Breakup.

Leadership 164

Leadership Blogging Storytelling SEO 164

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

The ability to control coverage and race through the time zones with a new product announcement driven by embargoed stories each hour has become more challenging. When you can’t travel to meet, a video conference shrinks the size of the world and brings partners together with ease. All media is global media.

Internal 147

Internal International Skype Meeting 147

wiredPRworks

APRIL 20, 2022

Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. wiredPRworks is mentioned in the first edition!

Marketing 118

Marketing Social Media Trends Instagram 118

Critical Mention

JANUARY 22, 2019

Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years. Having Everybody Writes appear on the Wall Street Journal best-seller list organically was cool, too. Getting beyond “brand awareness” is the best way to demonstrate ROI – even if that is the #1 action, still.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Content Marketing Conference.

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

MAY 16, 2020

The full report is a quick and easy read: The State of Journalism 2020 by Muck Rack b) Survey of 3,253 journalists by Cision Cision also has an annual survey of journalists, which they use to produce a report called the State of the Media (here are my notes from editions in 2019 , 2018 and 2017 ). Don’t dangle “exclusive” for a mediocre idea.

Survey 170

Survey Media Relations Pitching Media 170

PR Job Coach

MAY 28, 2014

You want to be ahead of your deadline with extra projects completed to beef up the overall product! She is a popular speaker to college groups and women’s conferences, as well as serving as a guest lecturer for many college courses over the last five years. When you are actually able to complete everything, you’ll look like a hero!

How To 215

How To Groups Engineering Conference 215

Communications Conversations

JUNE 28, 2018

After college, I came back to Minnesota to work as a production assistant at FOX Sports North, before eventually deciding the path to becoming a sports reporter wasn’t for me. You got your degree in journalism, like many in our field. If you had to do it all over again, would you major in journalism? Why or why not?

Sports 113

Sports Travel Television Agency 113

The Hoffman Agency

OCTOBER 11, 2022

While working as a communication consultant with a cloud-native SaaS product, I came across the internship program at The Hoffman Agency; I was looking forward to working in an agency environment. Despite having a decade of experience in broadcast journalism, I was bewildered during the first few weeks.

Internal 36

Internal International Agency Pitching 36

Bianchi Biz Blog

JUNE 30, 2022

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. It’s exciting to think about being featured on a tech segment on CNN or landing feature coverage in The Wall Street Journal , Wired or Automotive News. But we’re already registered! We have a booth booked!” And maybe you will!

Automotive 74

Automotive Mobile Technology Resources 74

Bianchi Biz Blog

MAY 3, 2021

I also speak to all things automotive at conferences and as co-host of the Wheel Bearings podcast. How long have you been in journalism and how did you get started? I cover automotive, yet I get an astounding number of pitches for baby products. Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 86

Automotive Meeting Media Pitching 86

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Andy Gilman pointed this out by exploring how a handful of governors defending the production of lean beef during the pink slime crisis was too little, too late. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

PRSay

APRIL 22, 2016

We expect that the employees readying the products and services we spend our dollars on know who we are and what we need. Do they know what the customer expects from your product and service? Tip #2: Find ways for individual contributors to see customers using the product or service you provide. Yet, do they really know us?

Agriculture 90

Agriculture Employee Corporate Training 90

Bianchi Biz Blog

DECEMBER 2, 2021

Therefore, today, auto and vehicle technology suppliers need to be more strategic than ever, to rise above the competitive din with credible, clear communications about their technology expertise, products, services, features and customer benefits. 4) We don’t need PR, because the automakers base their purchase decisions solely on price.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. 26% said “better and cheaper video production technology;”. For example, Black Hat is an important B2B conference for cybersecurity companies and I observed several reporters supplementing their writing with video interviews taken from a phone and embedded with their stories.

Survey 102

Survey Report Media B2B 102

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. In 2021, at the Women in Trucking annual conference as managing editor of HDT.

Meeting 81

Meeting Automotive Media Transportation 81

Critical Mention

JANUARY 22, 2019

Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years. Having Everybody Writes appear on the Wall Street Journal best-seller list organically was cool, too. Getting beyond “brand awareness” is the best way to demonstrate ROI – even if that is the #1 action, still.

Interviews 60

Interviews Content Marketing Writing Journalism 60

PR 20/20

APRIL 1, 2021

Scripps School of Journalism spring quarter of my junior year. That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. AI Tech Showcase product demos. The Rate of Change is Accelerating. social media). and Exceed.

Education 52

Education Marketing Conference Agriculture 52