Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts.

Meeting 93

Meeting Media Journalism Education 93

Presspage

NOVEMBER 20, 2018

Brand Journalism. Hence, the introduction of brand journalism. Make no mistake – brand journalism entails different tasks for different brands and different communicators. Make no mistake – brand journalism entails different tasks for different brands and different communicators.

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Brand Branding Journalism Product Launch 60

Ethical Voices

FEBRUARY 20, 2023

I come across this question with my clients almost daily, and there are mixed reactions in that some of my Indigenous colleagues are like, “Well, I appreciate that when people start their programs, their conferences, their symposiums, that they’re understanding that they are standing on sacred and ancestral lands of Indigenous people.

Ethics 81

Ethics Community Conference System 81

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. Then at an IBM conference in Florida, I met Ross Mayfield (now the CEO of Pingpad), who turned me onto the great world of social computing. You got to do so much, so much faster if you were willing to work.

Software 0

Software Media Leadership Journalism 0

ImPRessions - Crenshaw Communications

JULY 11, 2018

The main job of the PR person at this point is to control every aspect she can, from the client briefing down to the conference line chosen for the interview. In the B2B PR realm, larger publications can pick up trade journal placements, which carry a lot of clout. For six ways to amplify media outcomes , see this earlier post.

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Report Interviews Pitching Construction 136

Mark My Words

OCTOBER 9, 2017

Whatever the truth the case illustrates a perception of what showbiz journalism has become. When print was dominant this risk of subjecting yourself to the agenda of a gossip bard was necessary for the reward of exposure. Look no further than Theresa May’s chaotic conference speech this week.

Film 83

Film Interviews Print Conference 83

Shift Communications

JANUARY 20, 2015

Back in September, we attended the FutureM and INBOUND Conferences in Boston. Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing.

Marketing 60

Marketing Privacy Big Data Technology 60

Mark My Words

OCTOBER 9, 2017

Whatever the truth the case illustrates a perception of what showbiz journalism has become. When print was dominant this risk of subjecting yourself to the agenda of a gossip bard was necessary for the reward of exposure. Look no further than Theresa May’s chaotic conference speech this week.

Film 60

Film Interviews Print Conference 60

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. PR, marketing, sales and journalism.

Industry 71

Industry Marketing Enterprise Mobile 71

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? Are you pitching a print publication? Consider the Medium.

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Pitching Print Journalism Local 82

PRSay

AUGUST 30, 2016

Ten years as a print journalist didn’t push me toward grad school, and even when I entered the public relations field, I continued to cling to my spot on the sidelines, focusing on tactics rather than a wider scope or the spotlight. I was, and am, happiest promoting someone or something — anything — other than myself.

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Exercises Print Groups Conference 63

Bad Pitch Blog

OCTOBER 23, 2012

The top tier of rewards focus on print publications. USA Today: $25,000 Associated Press: $20,000 Wall Street Journal: $20,000 The rest of the bounties are broken out on the "PR Bounty" site. Startup founders would have stepped over their mother back in the day for an article in the Wall Street Journal. What Do You Think?

Media 68

Media Journalism Print Pitching 68

PR in High Definition

DECEMBER 13, 2017

Attending a recent digital journalism conference, news rewired, showcasing the latest IoT inventions for the media world, we came across PrinterThing. As the editor of The Monocle highlighted at the conference, we are living in a two-speed media world – fast and slow – and “sometimes it’s good to be slow.”

Print 48

Print Consumer Conference Video 48

Waxing UnLyrical

NOVEMBER 9, 2016

I think of printed content (published, web, social, etc.) In PR we beat a concept so hard that it dies a quick and untimely death, only to remain in circulation until the very last PRSA chapter has held its professional development conference. We consider there to be five media types in general, print, TV, radio, web, and social media.

Storytelling 87

Storytelling Measurement Ethics Web 87

PRSay

JUNE 6, 2017

1 is that all journalism is an oversimplification of something — you can’t tell 100 percent of the story. Whether it’s websites, traditional print or broadcast, the industry hasn’t completely gotten comfortable with the fact that the headline is often getting to people another way. A couple of things come to mind in the Twitter world.

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Wireless Storytelling Radio Analysis 84

Maxim Behar

NOVEMBER 23, 2020

This could never have happened in the previous life, how will you gather the office every day in conference halls, what will you tell them, who will hear you? In fact, I've been doing this for at least 40 years - first in journalism and then in business. We meet at Zoom every day for half an hour, on Monday for longer.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Maxim Behar

MARCH 11, 2021

We discussed this project quite often with my unforgettable friend and mentor late Dimi Panitsa, who at the time often dropped over for dinner to our small apartment downtown Sofia.Dimi had a sharp nose for everything related to journalism and encouraged me in moderation as he thought that I won’t tackle the project marketwise.

Newspapers 52

Newspapers Hotels Media Advertising 52

Flatiron Communications

NOVEMBER 7, 2015

A few years back at SXSW, the ubiquity of QR codes earned that promising AR-like technology the conference crown, in spite of its obvious flaws. On the differences between The New York Times and The Guardian , he said they are “very much alike culturally,” in “their commitment to quality journalism, and international growth.”

Newspapers 28

Newspapers Film Journalism Web 28

Waxing UnLyrical

MAY 23, 2016

My wardrobe last Wednesday included Nike yoga pants, tennis shoes and a coral screen print Delta Gamma Shirt, which, if you knew my time at Mississippi State, had to be two years old. When Shonali first met me at the PRAM Conference , I wore clothes from Mumu, Lilly Pulitzer and Anthropologie. Guest Post by Emma Hawes .

Print 49

Print Software SEO Conference 49

PR Conversations

JULY 4, 2016

This post is the first in a short series that coincides with the 7th International History of Public Relations Conference (IHPRC) at Bournemouth University. Other texts I’ve spotted in the reference lists of old journal articles, history papers or other books. History week. But I’m not sniffy about later editions.

Advertising 71

Advertising Advertising Resources Print 71

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. It could be used for customer service, sure, but how about journalism? Then, it shows up in the print issue the next morning?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Sword and the Script

AUGUST 1, 2017

They’ll share stories from competitive publications and reporters, add commentary, and interview each other (it is especially common for print reporters to be interviewed broadcasts and podcasts). You never know where a reporter today will be writing tomorrow, so treat everyone as if they worked for the Wall Street Journal.

Interviews 60

Interviews B2B Media Report 60

Maxim Behar

MARCH 6, 2022

Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. So that's how I decided to quit journalism and start my own company. There exist meetings for dinners, lunches, breakfast, conference rooms, hotels, or even online Zoom. I was a great risk.

B2B 52

B2B Communications Media Newspapers 52

PR Conversations

JULY 4, 2016

This post is the first in a short series that coincides with the 7th International History of Public Relations Conference (IHPRC) at Bournemouth University. Other texts I’ve spotted in the reference lists of old journal articles, history papers or other books. History week. But I’m not sniffy about later editions.

Advertising 40

Advertising Advertising Print Course 40

PR Conversations

JULY 4, 2016

This post is the first in a short series that coincides with the 7th International History of Public Relations Conference (IHPRC) at Bournemouth University. Other texts I’ve spotted in the reference lists of old journal articles, history papers or other books. History week. But I’m not sniffy about later editions.

Advertising 40

Advertising Advertising Resources Print 40

Cision

MAY 21, 2015

Look at conference speakers and you’ll find lots of male leaders. A show about communicating with clients, prospects and employees – in person, in print and online. The Brand Advantage Journalism Podcast. All The Social Ladies. But WHERE are the social ladies? 37) Dawn Marrs Ortiz & Traci Reuter. 40) Danny Ivy.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 10, 2010

It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. Mark as read Approve comment Can I print this out and frame it? It helps you understand the medium. Blogging is a strange beast. p Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Blogging Facebook Twitter Writing 90