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Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

In some ways, that’s what conferences, tradeshows and exhibitions are designed to do too. According to Neiman Journalism Lab at Harvard: “Last month’s striking surge in audience attention has ebbed week by week and has now largely washed away.” The data shows: “…as of right now, news traffic to news sites, both in the U.S.

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Three Brand Lessons From CES 2022: Turning Your Conference Lemons into Lemonade

MaccaPR

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. It takes a lot of money and resources to prepare for a conference like CES. What’s a marketer to do?

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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. How long have you been in journalism and how did you get started? I decided to pursue a career in journalism toward the end of my freshman year at Miami University in Oxford, Ohio.

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Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

The full report is a quick and easy read: The State of Journalism 2020 by Muck Rack b) Survey of 3,253 journalists by Cision Cision also has an annual survey of journalists, which they use to produce a report called the State of the Media (here are my notes from editions in 2019 , 2018 and 2017 ). . >>> Give our services a try.

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7 Myths of Automotive Supplier and Vehicle Technology PR

Bianchi Biz Blog

PR can help you leverage all-important earned media in trusted, credible industry journals and news websites – and provide a solid springboard for your technology to become known and perceived as a leader and a preferred partner in the industry. 6) We don’t need PR, because we’re using social media to reach our customers.

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CES 2023: The Top 5 Mistakes Mobility Tech & Automotive Suppliers Need to Avoid

Bianchi Biz Blog

It’s exciting to think about being featured on a tech segment on CNN or landing feature coverage in The Wall Street Journal , Wired or Automotive News. With that kind of commitment, the last thing you want is to set expectations too high and set unachievable goals. And maybe you will! So, you need to have flexibility and plan accordingly.

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Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

7) How B2B Marketing Can Get More out of Trade Shows. This makes it really important to get the most out of these events – and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows. The 7 Worst-Performing Blog Posts in 2017.